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Viewing report
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Digital TV Eastern Europe Report
Digital TV Research, April 2011, Pages: 90
Unlike the mature markets to the west, Eastern Europe still has plenty of room for digital TV growth. Two-thirds of homes (76 million) were still receiving analog signals at end-2010. The Digital TV Eastern Europe report forecasts that this proportion will fall to 10.6% (12 million) of the 15 countries covered by 2016.
Pay TV consolidation was one positive outcome from the global economic recession that rocked Eastern Europe so badly. Positive because consolidation will lead to greater consumer choice through bundles, particularly as financially-stronger cable operators can increasingly take on the might of incumbent telcos. Greater competition will keep prices down and will lead operators to strive to offer more to entice new subs.
Further good news for pay TV operators is that most Eastern European countries have been slow to implement analog terrestrial switchover, with several delaying their own deadlines. This is good news for pay TV operators as it gives them more time to convert homes to their packages before FTA DTT becomes established. Only the relatively small territories of Croatia, Estonia, Latvia and Slovenia had achieved national analog terrestrial switch-off by end-2010.
This electronically-delivered report comes in three parts:
- A PDF file providing punchy narrative and succinct analysis in the Executive Summary and a digital TV briefing for each of 19 countries.
- An excel workbook providing detailed forecasts from 2006 to 2016 for the 15 countries as well as handy comparative tables for the region.
- An excel workbook providing relevant background data for each country, so that the reader can drill down for detail at operator level
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