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The Survey of Law Firm Marketing Practices


Description: The Survey of Law Firm Marketing Practices offers an in-depth look at the ways in which American law firms market themselves. The report, which is based on a survey of 75 major law firms with a mean of 57.30 partners, addresses many aspects of law firm marketing, including staff positions and consultants brochures, newsletters and other printed materials the use of technology in marketing partner and associate marketing and rainmaking responsibilities and more. The data in the report is presented for the entire sample and then broken down by number of partners per firm, thus allowing administrators and senior partners to compare their firms practices with those of their peers.


Contents:

SUMMARY OF MAJOR FINDINGS


 INTRODUCTION


 CHAPTER ONE: STAFF POSITIONS AND CONSULTANTS


 Percentage Of Firms That Have Full-time In-house Marketing Directors


 Percentage Of Firms That Maintain Writers Or Editors Whose Primary Function Is To Produce Or Edit Newsletters, Articles, Brochures, Web Site Content, Speeches Or
 Other Product Aimed At Enhancing The General Reputation Of The Firms


 Percentage Of Firms That Maintain On-staff Graphic Designers


 Mean Number Of Full-time Equivalent Staff Positions Devoted To Marketing


 Mean Number Of Full-time Equivalent Staff Positions Devoted To Marketing, Per Partner


 Mean Number Of Writers And Editors Employed By The Firms (Excluding Proofreaders), Based On The Subset Of Firms That Employ Writers And Editors Whose Primary
 Function Is To Produce Or Edit Newsletters, Articles, Brochures, Web Site Content, Speeches Or Other Product


 Percentage Of Firms That Use Public Relations Firms To Enhance The Images Of The Firms


 Percentage Of Firms That Use Marketing Firms That Can Assist With All Client-Development Tasks


 Persons Responsible For Overseeing The Firms' Marketing Functions


 Percentage of Firms That Responded That Managing Partners/CEOs Are Responsible For Overseeing The Firms' Marketing Functions


 Percentage Of Firms That Responded That Managing Committees Are Responsible For Overseeing The Firms' Marketing Functions


 Percentage Of Firms That Responded That Marketing Partners Are Responsible For Overseeing The Firms' Marketing Functions


 Percentage Of Firms That Responded That Marketing Managers Are Responsible For Overseeing The Firms' Marketing Functions


 Percentage Of Firms That Responded That Outside Consultants Are Responsible For Overseeing The Firms' Marketing Functions


 Percentage Of Firms That Responded That Persons Other Than Those Listed Above Are Responsible For Overseeing The Firms' Marketing Functions


 Percentage Of Firms That Indicated That Specified Persons Or Groups Are Responsible For Overseeing The Firms' Marketing Functions (Chart)


 Mean Percentage Of Total Annual Billings Spent On Marketing


 Percentage Of Firms That Have Specific Budgets For Marketing


 CHAPTER TWO: BROCHURES, NEWSLETTERS AND OTHER PRINTED MATERIALS


 Percentage Of Firms That Have Revised Their General Brochures In The Past Twelve Months, Based On The Subset Of Firms That Have General Brochures


 Mean Percentage Of The Firms' Practice Groups That Have Their Own Brochures


 Mean Number Of Newsletters Produced By The Firms


 Mean Number Of Newsletters Produced By The Firms, Per Partner


 Percentage Of Firms That Responded That At Least One Of Their Newsletters Is Produced On A Monthly Basis


 Percentage Of Firms Whose Newsletters Are Written And Edited Entirely In-house


 Mean Annual Spending On Newsletter Production And Printing (Including Costs Of Staff Time)


 Mean Annual Spending On Newsletter Production And Printing (Including Costs Of Staff Time), Per Partner


 Mean Percentage Of Newsletter Production And Printing And Web Site Content Development Costs Attributed To Staff Time


 Percentage Of Firms That Believe That Their Newsletters Help Attract New Clients


 Percentage Of Firms That Indicate That Use Of The Internet Has Led Them To Reduce The Number Of Printed Brochures And Newsletters


 CHAPTER THREE: USE OF TECHNOLOGY IN LAW FIRM MARKETING


 Percentage Of Firms That Use Special Law Marketing Software Packages


 Percentage Of Firms That Post Newsletters To Their Web Sites, Based On The Subset Of Firms That Have Web Sites


 Percentage Of Firms That Post Speeches And Articles To Their Web Sites, Based On The Subset of Firms That Have Web Sites


 Mean Number Of Links To Other Organizations On The Firms' Web Sites, Based On The Subset Of Firms That Have Web Sites


 Mean Cumulative Spending On Web Site Content Development (Including Costs Of Staff Time)


 Mean Cumulative Spending On Web Site Content Development (Including Costs Of Staff Time), Per Partner, Based On The Subset Of firms That Have Web Sites


 Mean Percentage Of Newsletter Production And Printing And Web Site Content Development Costs Attributed To Staff Time


 Percentage Of Firms That Have Advertised On Radio Or Television Or Through Space Ads


 CHAPTER FOUR: PARTNER AND ASSOCIATE MARKETING AND RAINMAKING RESPONSIBILITIES


 Percentage Of Firms That Keep Track Of Their Attorneys' Civic Board Memberships


 Percentage Of Firms That Keep Track Of The Number Of Articles That Their Attorneys Publish


 Percentage Of Firms That Keep Track Of Their Attorneys' Seminars And Speeches


 Mean Number Of Times In The Past Three Months That The Firms' Attorneys Have Been Quoted In The Legal Or Mainstream Press


 Percentage Of Firms That Impose Client Prospecting Quotas On Their Attorneys


 Percentage Of Firms That Responded That Client Prospecting Is A Major Factor In Compensation


 Percentage Of Firms That Responded That Client Prospecting Counts Toward Billable-Hour Requirements


 Mean Spending In The Past Year On Office Furniture And Fixtures


 Mean Spending In The Past Year On Office Furniture And Fixtures, Per Partner


 Mean Spending In The Past Year Entertaining Existing Clients


 Mean Spending In The Past Year Entertaining Existing Clients, Per Partner


 Mean Spending In the Past Year Entertaining Potential New Clients


 Mean Spending In The Past Year Entertaining Potential New Clients, Per Partner


 Mean Spending In The Past Year On Transportation, Meals And Lodging For Travel Aimed At Developing New Clients Or New Assignments With Existing Clients


 Mean Spending In The Past Year On Transportation, Meals And Lodging For Travel Aimed At Developing New Clients Or New Assignments With Existing Clients, Per
 Partner


 Mean Percentage Of Total Senior Partner Staff Time Attributed To Activities Aimed Largely At Developing New Clients


 CHAPTER FIVE: FIRM RETREATS


 Percentage Of Firms That Conduct Firm Retreats


 Percentage Of Firms That Conduct Retreats For Particular Practice Groups


 Mean Spending On The Firms' Most Recent Retreats, Based On The Subset Of Firms That Conduct Retreats


 Mean Spending On the Firms' Most Recent Retreats, Per Partner, Based On The Subset Of Firms That Conduct Retreats




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