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Current Competition and Future Development of the Worldwide Smartphone Industry
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Oct 2011, Pages: 21
It is forecasted that worldwide Smartphone shipment volume will arrive at 460 million units in 2011, accounting for approximately 29% in overall mobile phone shipment in full-year 2011. This figure is projected to exceed 1.2 billion in 2015, accounting for over 60% in overall shipment. Since the release of Apple's iPhone in 2007, Smartphones gradually become a multimedia application product for general consumer use. With Smartphone becoming the major mobile phone product, the industry as a whole is undergoing a paradigm shift. This report offers insight into competition and cooperation between major vendors and system integrators, as well as the future trend of the Smartphone industry.
List of Topics
- Background introduction, touching on the Smartphone industry development as well as shipment forecasts
- Competition among Smartphone OS integrators, including the cooperation models for Android, iOS, and Windows OS
- Competition among major branded Smartphone vendors, as well as analysis of their advantages and disadvantages
- Future development of the Smartphone industry, focusing on the importance of user experience, software application innovation, and existing users
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