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Marketing, Sales Behaviors and Strategies in the Transport Industry - 2011-2012: Survey Brief Product Image

Marketing, Sales Behaviors and Strategies in the Transport Industry - 2011-2012: Survey Brief

  • ID: 1942896
  • October 2011
  • 30 pages
  • iCD Research

Synopsis
- Analysis of opinions drawn from leading transport industry executives
- The report identifies and analyzes the key marketing and sales strategies companies will be adopting to deal with market conditions in 2011–2012

Summary
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading transport industry executives. It analyzes the changing marketing behaviour and strategies of the companies in the transport industry. The report also identifies the most significant strategies that transport industry suppliers plan to implement. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.

Scope
- The opinions and forward looking statements of XXXX industry executives have been captured in our in-depth survey, of which XX% represent Director and C-level respondents.
- The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase READ MORE >



1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Marketing and Sales Behaviors and Strategies in 2011-2012
2.1 Key marketing aims of suppliers for 2011-2012
2.1.1 Key marketing aims of suppliers
2.1.2 Key marketing aims by region
2.1.3 Key marketing aims by company turnover
2.1.4 Key marketing aims by revenue growth expectations
2.2 Essential amendments to marketing activities in 2011-2012
2.2.1 Amendments to marketing activities by suppliers
2.2.2 Amendments to marketing activities by region
2.2.3 Amendments to marketing activities by company turnover
2.3 Use of new media for business prospects
2.3.1 Use of new media by region
2.3.2 Use of new media by company turnover
2.4 Critical success factors for choosing a marketing agency
2.4.1 Critical success factors: by region
2.4.2 Critical success factors: by company turnover
3 Appendix
3.1 Methodology
3.2 Contact us
3.3 About ICD Research
3.4 Disclaimer

List of Tables
Table 1: Total Global Transport Industry Survey Respondents by Company Type, 2011
Table 2: Buyer Respondents by Job Role (%), 2011
Table 3: Buyer Respondents by Global Company Turnover (%), 2011
Table 4: Buyer Respondents by Total Number of Employees in Organizations (%), 2011
Table 5: Buyer Respondents by Region (%), 2011
Table 6: Supplier Respondents by Job Role (%), 2011
Table 7: Supplier Respondents by Global Company Turnover (%), 2011
Table 8: Supplier Respondents by Total Number of Employees in Organizations (%), 2011
Table 9: Supplier Respondents by Region (%), 2011
Table 10: Key Marketing Aims: Supplier Responses (%), 2011
Table 11: Amendments to Marketing Activities (%), 2011
Table 12: Amendments to Marketing Activities by Region (%), 2011
Table 13: Amendments to Marketing Activities by Company Turnover (%), 2011
Table 14: Use of New Media by Suppliers (%), 2011
Table 15: Use of New Media by Region (%), 2011
Table 16: Use of New Media by Company Turnover (%), 2011
Table 17: Critical Success Factors by Suppliers (%), 2011
Table 18: Critical Success Factors by Region (%), 2011
Table 19: Critical Success Factors by Company Turnover (%), 2011

List of Figures
Figure 1: Key Marketing Aims: Supplier Responses (%), 2011
Figure 2: Key Marketing Aims by Region (% 'increase' responses), 2011
Figure 3: Key Marketing Aims by Company Turnover (% 'increase' responses), 2011
Figure 4: Key Marketing Aims by Revenue Growth Expectations (% 'increase' responses), 2011
Figure 5: Amendments to Marketing Activities (%), 2011
Figure 6: Use of New Media by Suppliers (%), 2011
Figure 7: Critical Success Factors by Suppliers (%), 2011
Figure 8: Critical Success Factors by Company Turnover (%), 2011

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