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Supplier Marketing Spend Activity in the Pharmaceutical Industry - 2011-2012: Survey Brief Product Image

Supplier Marketing Spend Activity in the Pharmaceutical Industry - 2011-2012: Survey Brief

  • ID: 1942908
  • October 2011
  • 32 pages
  • iCD Research

Synopsis
- Analysis of opinions drawn from leading pharmaceutical industry executives
- Provides data on the current size of the marketing and advertising budgets of supplier companies in the Packaging industry
- Provides insight into the marketing behaviors of the global pharmaceutical industry and market competition for supplier companies

Summary
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading pharmaceutical industry executives. It analyzes how spending activities of the suppliers are set to change in the pharmaceutical industry in 2011–12. This report gives you access to the category-level spending behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size.

Scope
- The opinions and forward looking statements of XXXX industry executives have been captured in our in-depth survey, of which XX% represent Director and C-level respondents.
- The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior supply decision makers and leading supplier organizations.
- The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
- This report covers data and analysis on supplier expenditure.

Reasons To Buy
- This report provides historical marketing expenditure by supplier type and region.
- This report provides analysis on the changing spending behavior of suppliers by product and category.

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1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Pharmaceutical Industry Supplier Marketing Spend Activity
2.1 Annual marketing budgets: pharmaceutical industry suppliers
2.1.1 Annual marketing budgets by region
2.1.2 Annual marketing budgets by company turnover
2.2 Planned change in marketing expenditure levels
2.2.1 Planned change in marketing expenditure levels by region
2.2.2 Planned change in marketing expenditure levels by company turnover
2.2.3 Planned change in marketing expenditure levels by revenue growth expectations (%), 2011
2.3 Future investment by media channel
2.3.1 Future investment by media channel by region
2.3.2 Future investment by media channel by company turnover
2.4 Suppliers' future investment in marketing and sales technology
2.4.1 Planned investment in marketing and sales technologies by region
2.4.2 Planned investment in marketing and sales technologies by company turnover
3 Appendix
3.1 Methodology
3.2 Contact us
3.3 About ICD Research
3.4 Disclaimer

List of Tables
Table 1: Total Global Pharmaceutical Industry Survey Respondents by Company Type, 2011
Table 2: Buyer Respondents by Job Role (%), 2011
Table 3: Buyer Respondents by Company Turnover (%), 2011
Table 4: Buyer Respondents by Total Number of Employees in Organizations (%), 2011
Table 5: Buyer Respondents by Region (%), 2011
Table 6: Supplier Respondents by Job Role (%), 2011
Table 7: Supplier Respondents by Company Turnover (%), 2011
Table 8: Supplier Respondents by Total Number of Employees in Organizations (%), 2011
Table 9: Supplier Respondents by Region (%), 2011
Table 10: Annual Marketing Budgets: Drug Manufacturing Industry Suppliers (%), 2009-2011
Table 11: Annual Marketing Budgets by Region (%), 2011
Table 12: Annual Marketing Budgets by Company Turnover (%), 2011
Table 13: Planned Change in Marketing Expenditure Levels: Suppliers (%), 2009-2011
Table 14: Planned Change in Marketing Expenditure Levels by Region (%), 2009-2011
Table 15: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011
Table 16: Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2011
Table 17: Future Investment by Media Channels : Drug Manufacturing Industry Suppliers, 2011
Table 18: Planned Investment in Marketing and Sales Technologies (% Suppliers), 2011
Table 19: Planned Investment in Marketing and Sales Technologies by Region (%), 2011
Table 20: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2011

List of Figures
Figure 1: Annual Marketing Budgets: Drug Manufacturing Industry Suppliers (%), 2009-2011
Figure 2: Annual Marketing Budgets by Region (%), 2011
Figure 3: Annual Marketing Budgets by Company Turnover (%), 2011
Figure 4: Planned Change in Marketing Expenditure Levels: Suppliers (%) , 2009-2011
Figure 5: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011
Figure 6: Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2011
Figure 7: Future Investment by Media Channels : Drug Manufacturing Industry Suppliers, 2011
Figure 8: Future Investment by Media Channels by Region (% Increase Responses), 2011
Figure 9: Future Investment by Media Channels by Company Turnover (% Increase Responses), 2011
Figure 10: Planned Investment in Marketing and Sales Technologies (% Suppliers), 2011
Figure 11: Planned Investment in Marketing and Sales Technologies by Region (%), 2011
Figure 12: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2011

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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