• 1-800-526-8630U.S. (TOLL FREE)
  • 1-917-300-0470EAST COAST U.S.
  • +353-1-416-8900REST OF WORLD
Marketing Spend Activity, Sales Behaviors and Strategies in the Power Industry - 2011-2012: Survey Intelligence Product Image

Marketing Spend Activity, Sales Behaviors and Strategies in the Power Industry - 2011-2012: Survey Intelligence

  • ID: 1942941
  • October 2011
  • 62 pages
  • iCD Research

Synopsis
- Analysis of opinions drawn from leading power industry executives
- Analysis on how marketing expenditure, business strategies and practices in the power industry are set to change in 2011–2012
- Analysis on spending plans, budget allocations, challenges and investment opportunities of supply decision makers

Summary
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading power industry executives. It analyzes how marketing expenditure, business strategies and practices are set to change in the power industry in 2011–12. The report provides data on the current size of the marketing and advertising budgets of power industry supplier companies and how spending by industry suppliers will change, providing insight into global marketing behavior. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type and size.

Scope
- The opinions and forward looking statements of XXXX industry executives READ MORE >

Note: Product cover images may vary from those shown



1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Executive Summary
3 Power Industry Supplier Marketing Spend Activity
3.1 Annual marketing budgets: power industry suppliers
3.1.1 Annual marketing budgets by region
3.1.2 Annual marketing budgets by company turnover
3.2 Planned change in marketing expenditure levels
3.2.1 Planned change in marketing expenditure levels by region
3.2.2 Planned change in marketing expenditure levels by company turnover
3.2.3 Planned change in marketing expenditure levels vs. revenue growth expectations
3.3 Future investment by media channel
3.3.1 Future investment by media channel by region
3.3.2 Planned change in marketing spend by company turnover
3.4 Suppliers' future investment in marketing and sales technology
3.4.1 Planned investment in marketing and sales technologies by region
3.4.2 Planned investment in marketing and sales technologies by company turnover
4 Marketing and Sales Behaviors and Strategies in 2011-2012
4.1 Key marketing aims of suppliers for 2011-2012
4.1.1 Key marketing aims by region
4.1.2 Key marketing aims by company turnover
4.1.3 Key marketing aims by revenue growth expectations
4.2 Essential amendments to marketing activities in 2011-2012
4.2.1 Amendments to marketing activities by region
4.2.2 Amendments to marketing activities by company turnover
4.3 Use of new media for business prospects
4.3.1 Use of new media by region
4.3.2 Use of new media by company turnover
4.4 Critical success factors for choosing a marketing agency
4.4.1 Critical success factors by region
4.4.2 Critical success factors by company turnover
5 Appendix
5.1 Methodology
5.2 Contact us
5.3 About ICD Research
5.4 Disclaimer

List of Tables
Table 1: Total Global Power Industry Survey Respondents by Company Type, 2011
Table 2: Buyer Respondents by Job Role (%), 2011
Table 3: Buyer Respondents by Global Company Turnover (%), 2011
Table 4: Buyer Respondents by Total Number of Employees in Organizations (%), 2011
Table 5: Buyer Respondents by Region (%), 2011
Table 6: Supplier Respondents by Job Role (%), 2011
Table 7: Supplier Respondents by Global Company Turnover (%), 2011
Table 8: Supplier Respondents by Total Number of Employees in Organizations (%), 2011
Table 9: Supplier Respondents by Region (%), 2011
Table 10: Annual Marketing Budgets: Power Industry Suppliers (%), 2009-2011
Table 11: Annual Marketing Budgets by Region (%), 2011
Table 12: Annual Marketing Budgets by Company Turnover (%), 2011
Table 13: Planned Change in Marketing Expenditure Levels: Power Industry Suppliers (%), 2009-2011
Table 14: Planned Change in Marketing Expenditure Levels by Region (%), 2011
Table 15: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011
Table 16: Net Change in Planned Marketing Expenditure, All Industries (%) 2011
Table 17: Future Investment by Media Channels: Power Industry Suppliers, 2011
Table 18: Planned Investment in Marketing and Sales Technologies (% Supplier Comparison), 2011
Table 19: Planned Investment in Marketing and Sales Technologies by Region (%), 2011
Table 20: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2011
Table 21: Key Marketing Aims: Power Industry Suppliers (%), 2011
Table 22: Amendments to Marketing Activities (% Supplier Comparison), 2011
Table 23: Amendments to Marketing Activities by Region (%), 2011
Table 24: Amendments to Marketing Activities by Company Turnover (%), 2011
Table 25: Use of New Media by Suppliers (% Supplier Comparison), 2011
Table 26: Use of New Media by Region (%), 2011
Table 27: Use of New Media by Company Turnover (%), 2011
Table 28: Critical Success Factors: Power Industry Suppliers (% ), 2009-2011
Table 29: Critical Success Factors by Region (%), 2011
Table 30: Critical Success Factors by Company Turnover (% ), 2011

List of Figures
Figure 1: Annual Marketing Budgets: Power Industry Suppliers (%), 2009-2011
Figure 2: Annual Marketing Budgets by Region (%), 2011
Figure 3: Annual Marketing Budgets by Company Turnover (%), 2011
Figure 4: Planned Change in Marketing Expenditure Levels: Power Industry Suppliers (%), 2009-2011
Figure 5: Planned Change in Marketing Expenditure Levels by Region (%), 2011
Figure 6: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011
Figure 7: Planned Change in Marketing Expenditure by Revenue Growth Expectations (%), 2011
Figure 8: Future Investment by Media Channels: Power Industry Suppliers, 2011
Figure 9: Future Investment by Media Channels by Region (% Increase Responses), 2011
Figure 10: Future Investment by Media Channels by Company Turnover (% Increase Responses), 2011
Figure 11: Planned Investment in Marketing and Sales Technologies (% Supplier Comparison), 2011
Figure 12: Planned Investment in Marketing and Sales Technologies by Region (%), 2011
Figure 13: Planned Investment in Marketing and Sales Technologies by Company Turnover (%), 2011
Figure 14: Key Marketing Aims: Power Industry Suppliers (%), 2011
Figure 15: Key Marketing Aims by Region (% 'Increase' Responses), 2011
Figure 16: Key Marketing Aims by Company Turnover (% 'increase' responses), 2011
Figure 17: Key Marketing Aims by Revenue Growth Expectations (%), 2011
Figure 18: Amendments to Marketing Activities (% Supplier Comparison), 2011
Figure 19: Amendments to Marketing Activities by Region (%), 2011
Figure 20: Amendments to Marketing Activities by Company Turnover (%), 2011
Figure 21: Use of New Media by Suppliers (% Supplier Comparison), 2011
Figure 22: Use of New Media by Region (% ), 2011
Figure 23: Use of New Media by Company Turnover (% ), 2011
Figure 24: Critical Success Factors: Power Industry Suppliers (% ), 2011
Figure 25: Critical Success Factors by Region (%), 2011
Figure 26: Critical Success Factors by Company Turnover (%), 2011

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

RELATED PRODUCTS

Our Clients

Our clients' logos