• +353-1-415-1241(GMT OFFICE HOURS)
  • 1-800-526-8630(US/CAN TOLL FREE)
  • 1-917-300-0470(EST OFFICE HOURS)
Changes in Marketing Expenditure by Suppliers in the Pharmaceutical Industry - 2011-2012: Survey Snapshot Product Image

Changes in Marketing Expenditure by Suppliers in the Pharmaceutical Industry - 2011-2012: Survey Snapshot

  • Published: October 2011
  • 18 pages
  • iCD Research

Synopsis
- Analysis of opinions drawn from leading pharmaceutical industry executives
- Analysis on the changing marketing budgets in the pharmaceutical industry
- Analysis on spending plans of supply decision makers

Summary
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading pharmaceutical industry executives. It analyzes how spending activities are set to change in the pharmaceutical industry in 2011–12. This report provides insight into the category-level spending behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size.

Scope
- The opinions and forward looking statements of XXXX industry executives have been captured in our in-depth survey, of which XX% represent Director and C-level respondents.
- The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
- The geographical scope of the research is global – drawing on the activity and expectations of leading industry players across READ MORE >



1 Introduction
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 Planned Change in Marketing Expenditure Levels
2.1.1 Planned change in marketing expenditure levels by region
2.1.2 Planned change in marketing expenditure levels by company turnover
2.1.3 Planned change in marketing expenditure levels by revenue growth expectations (%), 2011
3 Appendix
3.1 Methodology
3.2 Contact us
3.3 About ICD Research
3.4 Disclaimer

List of Tables
Table 1: Total Global Pharmaceutical Industry Survey Respondents by Company Type, 2011
Table 2: Buyer Respondents by Job Role (%), 2011
Table 3: Buyer Respondents by Company Turnover (%), 2011
Table 4: Buyer Respondents by Total Number of Employees in Organizations (%), 2011
Table 5: Buyer Respondents by Region (%), 2011
Table 6: Supplier Respondents by Job Role (%), 2011
Table 7: Supplier Respondents by Company Turnover (%), 2011
Table 8: Supplier Respondents by Total Number of Employees in Organizations (%), 2011
Table 9: Supplier Respondents by Region (%), 2011
Table 10: Planned Change in Marketing Expenditure Levels: Suppliers (%), 2009-2011
Table 11: Planned Change in Marketing Expenditure Levels by Region (%), 2009-2011
Table 12: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011
Table 13: Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2011

List of Figures
Figure 1: Planned Change in Marketing Expenditure Levels: Suppliers (%) , 2009-2011
Figure 2: Planned Change in Marketing Expenditure Levels by Company Turnover (%), 2011
Figure 3: Change in Marketing Expenditure Levels by Revenue Growth Expectations (%), 2011

Note: Product cover images may vary from those shown

RELATED PRODUCTS

Our Clients

Our clients' logos