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Bathroom Market Report - UK 2011-2015 Analysis
AMA Research, Oct 2011, Pages: 100
AMA Research have published the thirteenth edition of the report ‘Bathroom Market Report UK 2011-2015 Analysis'. Offering excellent value for money, this report represents a current and informed assessment of this market, incorporating original input and primary research.
Written by marketing professionals with considerable experience of the bathroom products industry, this report provides suppliers with a detailed and comprehensive review of this changing market. It answers the need for qualitative and quantitative assessment - both essential requirements for good marketing planning.
The report covers the following product sectors in detail:
- Baths And Sanitaryware
- Brassware
- Bathroom Accessories
- Bathroom Furniture
- Whirlpool And Spa Systems
The report contains a detailed assessment of the bathroom products market with interpretation of major developments and future trends. It includes information that is specific and relevant to the market and is not just a broad collection of Government statistics.
Recent trends include:
- With the economic downturn, consumers have been seen to add value to their property through refurbishment. Rather than going to the expense of extending their property, they are making the best use of existing space.
- Digital technology is now used more frequently in UK bathrooms. Consumers are demanding products with greater functionality. The ‘intelligent bathroom' will become more important with products pre-programmed to respond to the needs of the individual user.
- With the growing use of the Internet, consumers are now better informed than they were a decade ago; they no longer passively take expert advice. This has raised expectations and awareness of affordable design-led bathroom products.
- With an ageing UK population, there are an increasing number of ‘inclusive' bathroom products that combine style with ease of use. These products are suitable for use by people of any age or ability.
- Sustainability and water efficiency has become a major concern; UK householders have become more aware of the environmental impact of components that make up their homes. There is an increasing demand for bathroom products that deliver satisfactory performance and use less water.
Key areas covered in the report include:
BATHS AND SANITARYWARE
- Market size by volume and value, rates of change, trends and forecasts through to 2015.
- Sales by sector including new build, commercial and replacement purchases.
- Import and export trends including the growing influence of imports.
- Mix of baths and sanitaryware sales including product trends in terms of design, materials used, the increasing use of organic shapes and natural finishes.
- Review of the commercial sector.
- Market shares and key company profiles, including importers.
- Distribution channel shares including trends and key companies per channel.
- Installation and specification trends including the growing influence of the consumer.
BRASSWARE
- Market size by volume and value, rates of change, trends and forecasts through to 2015.
- Sales by sector including new build, commercial and replacement purchases.
- Import and export trends including the growing influence of imports.
- Mix of basin/bath/sink sales including product trends by finish and design. The growth of water saving devices and digital technology.
- Market shares and key company profiles.
- Distribution channel shares including trends and key companies per channel.
ACCESSORIES
- Market size by product group – fittings, heated towel warmers, toilet seats, mirrors and scales, bath panels.
- Market size, trends and forecasts through to 2015.
- Products trends by materials used and design. Including space-efficient accessories and the growth of technology within product design.
- Supply structure including market shares and key company profiles.
- Distribution channel shares including DIY multiples, department stores, bathroom specialists, merchants and Internet e-tailers.
FURNITURE - FITTED AND MODULAR
- Market size by value, rates of change, trends and forecasts through to 2015.
- Product trends and market developments by finish, materials used and design.
- Key suppliers, including market positions and strengths.
- Distribution channel shares including DIY multiples, merchants, bathroom specialists, department stores, and Internet e-tailers.
WHIRLPOOLS AND SPA SYSTEMS
- Market size by value, rates of change, trends and forecasts.
- Product trends and key influences in the market, including growth of hybrid products.
- Key suppliers, including market positions and strengths.
- Distribution trends and future prospects.
Product samples
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