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The 2012 Entertainment, Media & Advertising Market Research Handbook
Richard K Miller & Associates, Oct 2011, Pages: 321
Media and advertising market data are scattered through a myriad of sources. This handbook compiles top-line data into a single easy-to-use reference. Segments covered include filmed entertainment, home entertainment, live performances, local advertising, magazines, mobile media, news media, newspapers, outdoor advertising, place-based video advertising, radio, recorded music, television, the Internet, video games, and more.
The 2012 Entertainment, Media & Advertising Market Research Handbook has been expanded and includes Consumer Use of the Internet & Mobile Web, previously published as a separate annual reference handbook by RKMA. With this content, the handbook provides valuable insight into the rapidly changing fields of online and mobile marketing.
This 321-page user-friendly resource also provides discussions on market trends, guidelines for demographic-focused advertising, and over 700 website links to additional resources.
As the #1 best selling publication of its kind available from any source, the handbook is an essential reference for advertising executives, brand managers, and marketing professionals in any field. It also serves as a reference resource for college libraries and supplemental text for university curricula.
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