Clothing Accessories in Austria

Euromonitor International, May 2012, Pages: 26

Women who faced limited budgets but had the same interest in fashion over the review period learnt through the economic crisis how to creatively use clothing accessories to reinvent the existing items in their wardrobes. Rather than compromising on the quality of apparel they purchased, consumers started to opt for the usual quality of items, but maybe at a slower pace, and rather invested in clothing accessories. In 2011, the need to use clothing accessories to compensate ended, but consumers...

The Clothing Accessories in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Belts, Gloves, Hats/Caps, Other Clothing Accessories, Scarves, Ties.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Clothing Accessories market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

CLOTHING ACCESSORIES IN AUSTRIA
Euromonitor International
May 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Clothing Accessories by Category: Volume 2006-2011
Table 2 Sales of Clothing Accessories by Category: Value 2006-2011
Table 3 Sales of Clothing Accessories by Category: % Volume Growth 2006-2011
Table 4 Sales of Clothing Accessories by Category: % Value Growth 2006-2011
Table 5 Clothing Accessories Company Shares 2007-2011
Table 6 Clothing Accessories Brand Shares 2008-2011
Table 7 Sales of Clothing Accessories by Distribution Format: % Analysis 2006-2011
Table 8 Forecast Sales of Clothing Accessories by Category: Volume 2011-2016
Table 9 Forecast Sales of Clothing Accessories by Category: Value 2011-2016
Table 10 Forecast Sales of Clothing Accessories by Category: % Volume Growth 2011-2016
Table 11 Forecast Sales of Clothing Accessories by Category: % Value Growth 2011-2016
Hennes & Mauritz (h&m) GmbH in Apparel (austria)
Strategic Direction
Key Facts
Summary 1 Hennes & Mauritz (H&M) GmbH: Key Facts
Summary 2 Hennes & Mauritz (H&M) GmbH: Operational Indicators (Austria)
Company Background
Chart 1 Hennes & Mauritz (H&M) GmbH: H&M in Vienna
Production
Competitive Positioning
Summary 3 Hennes & Mauritz (H&M) GmbH: Competitive Position 2011
Internet Strategy
Zara Österreich Clothing GmbH in Apparel (austria)
Strategic Direction
Key Facts
Summary 4 Zara Österreich Clothing GmbH: Key Facts
Company Background
Chart 2 Zara Österreich Clothing GmbH: Zara in Vienna
Production
Competitive Positioning
Summary 5 Zara Österreich Clothing GmbH: Competitive Position 2011
Internet Strategy
Executive Summary
Stable Growth in 2011
Blurring of Styles Becomes More Prominent
Apparel Specialist Retail Chains Maintain the Lead in A Fragmented Landscape
Internet Retailing Gains Strength, With Consumers Doing More Shopping Online
Sales Are Expected To Decline Slightly in Constant Value Terms But Grow in Volume Terms
Key Trends and Developments
Stronger Competition Seen Amongst Apparel Specialist Retailers
Growing Trend Towards Fashionable Clothing and Sportswear
Internet Retailing Strengthens in Importance and Increases Pricing Pressures
Macro Economy: Employment Figures Indicate Economic Recovery
Lifestyle Changes - Shopping Increasingly Becomes A Leisure Activity
Stronger Focus on Children's Footwear To Account for Quick Upgrowth
Market Data
Table 12 Sales of Apparel by Category: Volume 2006-2011
Table 13 Sales of Apparel by Category: Value 2006-2011
Table 14 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 15 Sales of Apparel by Category: % Value Growth 2006-2011
Table 16 Apparel Company Shares 2007-2011
Table 17 Apparel Brand Shares 2008-2011
Table 18 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 19 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 20 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 21 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 22 Forecast Sales of Apparel by Category: Value 2011-2016
Table 23 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 24 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 6 Research Sources

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