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Men's Jeans in Austria Product Image

Men's Jeans in Austria

  • ID: 1946091
  • October 2011
  • Region: Austria
  • 29 pages
  • Euromonitor International

Men’s jeans remained flat in current value terms in 2010. Standard jeans accounted for a 74% share of value sales but remained flat, largely due to less activity in terms of design than in, for example, women’s jeans. Manufacturers are not as creative when it comes to men’s jeans. Men like convenience and tend not to get discouraged when shopping. Standard jeans are targeted at the mass market and are therefore widely available.

The Men's Jeans in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Men's Jackets and Coats, Men's Jumpers, Men's Shirts, Men's Shorts and Trousers, Men's Suits, Men's Tops, Other Men's Outerwear, Other Women's Outerwear, Women's Dresses, Women's Jackets and Coats, Women's Jumpers, Women's Leggings, Women's Shirts and Blouses, Women's Shorts and Trousers, Women's Skirts, Women's Suits, Women's Tops.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Men's Jeans market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

MEN'S JEANS IN AUSTRIA
Euromonitor International
October 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Men's Jeans: Volume 2005-2010
Table 2 Sales of Men's Jeans: Value 2005-2010
Table 3 Sales of Men's Jeans: % Volume Growth 2005-2010
Table 4 Sales of Men's Jeans: % Value Growth 2005-2010
Table 5 Sales of Men's Jeans by Type: % Volume Breakdown 2005-2010
Table 6 Sales of Men's Jeans by Type: % Value Breakdown 2005-2010
Table 7 Men's Jeans Company Shares 2006-2010
Table 8 Men's Jeans Brand Shares 2007-2010
Table 9 Forecast Sales of Men's Jeans: Volume 2010-2015
Table 10 Forecast Sales of Men's Jeans: Value 2010-2015
Table 11 Forecast Sales of Men's Jeans: % Volume Growth 2010-2015
Table 12 Forecast Sales of Men's Jeans: % Value Growth 2010-2015
C&a Mode Gesmbh & Co Kg in Apparel (austria)
Strategic Direction
Key Facts
Summary 1 C&A Mode GesmbH & Co KG: Key Facts
Summary 2 C&A Mode GesmbH & Co KG: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 C&A Mode GesmbH & Co KG: Competitive Position 2010
Internet Strategy
Fussl Modestraße Mayr GmbH in Apparel (austria)
Strategic Direction
Key Facts
Summary 4 Fussl Modestraße Mayr GmbH: Key Facts
Summary 5 Fussl Modestraße Mayr GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Fussl Modestraße Mayr GmbH: Competitive Position 2010
Internet Strategy
Hennes & Mauritz (h&m) GmbH in Apparel (austria)
Strategic Direction
Key Facts
Summary 7 Hennes & Mauritz (H&M) GmbH: Key Facts
Summary 8 Hennes & Mauritz (H&M) GmbH: Operational Indicators
Company Background
Chart 1 Hennes & Mauritz (H&M) GmbH: H&M in Vienna
Production
Competitive Positioning
Summary 9 Hennes & Mauritz (H&M) GmbH: Competitive Position 2010
Internet Strategy
Kik Textilien & Non-food GmbH in Apparel (austria)
Strategic Direction
Key Facts
Summary 10 KiK Textilien & Non-Food GmbH: Key Facts
Company Background
Chart 2 KiK Textilien & Non-Food GmbH: Kik in Vienna
Production
Competitive Positioning
Summary 11 KiK Textilien & Non-Food GmbH: Competitive Position 2010
Internet Strategy
Nkd Österreich GmbH in Apparel (austria)
Strategic Direction
Key Facts
Summary 12 NKD Österreich GmbH: Key Facts
Company Background
Chart 3 NKD Österreich GmbH: NKD in Salzburg
Production
Competitive Positioning
Summary 13 NKD Österreich GmbH: Competitive Position 2010
Internet Strategy
Zara Österreich Clothing GmbH in Apparel (austria)
Strategic Direction
Key Facts
Summary 14 Zara Österreich Clothing GmbH: Key Facts
Summary 15 Zara Österreich Clothing GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Zara Österreich Clothing GmbH: Competitive Position 2010
Internet Strategy
Executive Summary
Apparel Market Picks Up in 2010 Following A Poor 2009
Hennes & Mauritz (h&m) GmbH the Leading Player
Sportswear Sustains Its Growing Popularity in Austria
Growing Competition From Discounter Labels
Stagnation Expected Over the Forecast Period
Key Trends and Developments
Sportswear on the Rise in Austria
Hennes & Mauritz GmbH (h&m) Expands and Grows Significantly in Austria
Footwear Recovers From the Recession
Corporate Social Responsibility Plays An Important Role in Apparel
Apparel Market Grows in 2010 To Recover From Poor 2009 Performance
Market Data
Table 13 Sales of Apparel by Category: Volume 2005-2010
Table 14 Sales of Apparel by Category: Value 2005-2010
Table 15 Sales of Apparel by Category: % Volume Growth 2005-2010
Table 16 Sales of Apparel by Category: % Value Growth 2005-2010
Table 17 Apparel Company Shares 2006-2010
Table 18 Apparel Brand Shares 2007-2010
Table 19 Sales of Apparel by Distribution Format: % Analysis 2005-2010
Table 20 Sales of Apparel by Category and Distribution Format: % Analysis 2010
Table 21 Forecast Sales of Apparel by Category: Volume 2010-2015
Table 22 Forecast Sales of Apparel by Category: Value 2010-2015
Table 23 Forecast Sales of Apparel by Category: % Volume Growth 2010-2015
Table 24 Forecast Sales of Apparel by Category: % Value Growth 2010-2015
Definitions
Summary 17 Research Sources

Note: Product cover images may vary from those shown

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