|
|
 |
|
Viewing report
|
|
|
|
Household Green Cleaning Products - Global Strategic Business Report
Global Industry Analysts, Inc, Sep 2011, Pages: 455
This report analyzes the worldwide markets for Household Green Cleaning Products in US$ Million by the following product segments: General Household Cleaners, and Laundry Cleaners. The report provides separate comprehensive analytics for US, Canada, Japan, Europe, Asia-Pacific, The Middle East, and Latin America. Annual estimates and forecasts are provided for the period 2008 through 2017.
‘Green cleaning’ is gaining increasing popularity in homes, healthcare environs and manufacturing facilities due to growing global concerns about personal health, environmental damage, climate change, resource constraints, and rising energy costs. Earth-friendly or green cleaning products and techniques are increasingly becoming more affordable, effective and widespread in today's fast-paced life. The growth witnessed by the market is mainly credited to the significant rise in demand for household cleaning products. The concept of green however is not entirely new, with prevalence in developed markets since early 2000s. However at the time, only a few small companies were engaged in marketing such products for the household sector. The scenario has radically changed today, with large number of big and small players vying to get a stronghold in the intensely competitive market. Moreover, with mass consumers adopting cleaning as part of their lifestyle rather than a sanitary chore, the green cleaners market is rapidly expanding into the mainstream from a niche segment. However, despite the attractive growth and development outlook, the industry needs to gear up and meet a host of challenges confronting its immediate future.
The demand for household green cleaning products is primarily driven by the growing consumer concern for family health and environment. Green cleaning products address these concerns through a range of biodegradable, non-toxic, earth-friendly ingredients that are derived from renewable natural resources, and packaged in recyclable or reusable containers. On the other hand, despite the inherent advantages, factors such as high prices and lack of public awareness continue to daunt rapid expansion of the industry. Majority of users are still ignorant about the long-term debilitating effects of conventional cleaners on human and animal health, as well as the environment. In the present scenario, most green cleaning products are perceived to be costlier and lesser effective over conventional cleaners. Retail consumers are price sensitive, especially in the light of recent economic recession, and demand more value for money from green cleaning products. Therefore, the green cleaning manufacturers are faced with the uphill task of gaining consumer confidence through low-cost innovative products, differentiated services and high performance. In addition, manufacturers also need to comply with stringent ecolabeling procedures and regulations, as well as expound benefits and visibility of such earth-friendly solutions to the market at large.
Technological developments aid in sustaining high product innovation in the green cleaning industry. However, as the number of green products multiplies, concerns about fraudulent green washing continue to grow, debasing the credibility of the industry as a whole. Consumers are misled by false or vague eco-friendly, safe and green claims made by manufacturers aiming to make quick bucks. World over, governments are initiating stringent regulations to address the issue, monitoring not only the advertisement claims, but also product features, labeling, and production / delivery processes. In addition, environmentally conscious consumers as well as retailers are calling for rigorous green standards, forcing all manufacturers to work towards reducing their carbon footprints. In a bid to distinguish themselves from the spurious products, several green product manufacturers are registering for ecolabel and certification programs offered by government and independent agencies. Such programs are mooted by consumers and retailers alike as they offer a common standard for the industry while aiding in making an informed choice.
The US and Europe represent two of the most dominant markets for household green cleaning products worldwide, as stated by the new research report on Household Green Cleaning Products. Asia Pacific constituting a modest share of the global market is ranked among the most promising markets, led by burgeoning regional markets of India, China, Australia, Hong Kong and Korea among others. The market is slated to surge ahead at the overall fastest compounded growth rate of about 25% through 2017. By product category, General Household Cleaners captures a sizeable chunk of the market. Laundry cleaning products are projected to show vast potential in the future, racing ahead at an impressive growth rate of 24% through 2017.
The report profiles 113 companies including many key and niche players such as 3M Company, Core Products Company, Inc., Earth Friendly Products, Inc. , Ecolab Inc., Ecover, Green Bridge Industries, Inc., Green Earth Technologies, Inc., Method Products Ltd. , Nature Clean , Oxi Brite, Inc., SC Johnson & Sons, Inc., Seventh Generation, Inc., Shaklee Corporation, Sunshine Makers, Inc., The Clorox Company, and Unilever NV. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.
Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks.
For information on site licence pricing please click on Enquire before buying
|
|
|
|
