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Household Green Cleaning Products - Global Strategic Business Report
Description:
This report analyzes the worldwide markets for Household Green Cleaning Products in US$ Million by the following product segments: General Household Cleaners, and Laundry Cleaners. The report provides separate comprehensive analytics for US, Canada, Japan, Europe, Asia-Pacific, The Middle East, and Latin America. Annual estimates and forecasts are provided for the period 2008 through 2017.
‘Green cleaning' is gaining increasing popularity in homes, healthcare environs and manufacturing facilities due to growing global concerns about personal health, environmental damage, climate change, resource constraints, and rising energy costs. Earth-friendly or green cleaning products and techniques are increasingly becoming more affordable, effective and widespread in today's fast-paced life. The growth witnessed by the market is mainly credited to the significant rise in demand for household cleaning products. The concept of green however is not entirely new, with prevalence in developed markets since early 2000s. However at the time, only a few small companies were engaged in marketing such products for the household sector. The scenario has radically changed today, with large number of big and small players vying to get a stronghold in the intensely competitive market. Moreover, with mass consumers adopting cleaning as part of their lifestyle rather than a sanitary chore, the green cleaners market is rapidly expanding into the mainstream from a niche segment. However, despite the attractive growth and development outlook, the industry needs to gear up and meet a host of challenges confronting its immediate future.
The demand for household green cleaning products is primarily driven by the growing consumer concern for family health and environment. Green cleaning products address these concerns through a range of biodegradable, non-toxic, earth-friendly ingredients that are derived from renewable natural resources, and packaged in recyclable or reusable containers. On the other hand, despite the inherent advantages, factors such as high prices and lack of public awareness continue to daunt rapid expansion of the industry. Majority of users are still ignorant about the long-term debilitating effects of conventional cleaners on human and animal health, as well as the environment. In the present scenario, most green cleaning products are perceived to be costlier and lesser effective over conventional cleaners. Retail consumers are price sensitive, especially in the light of recent economic recession, and demand more value for money from green cleaning products. Therefore, the green cleaning manufacturers are faced with the uphill task of gaining consumer confidence through low-cost innovative products, differentiated services and high performance. In addition, manufacturers also need to comply with stringent ecolabeling procedures and regulations, as well as expound benefits and visibility of such earth-friendly solutions to the market at large.
Technological developments aid in sustaining high product innovation in the green cleaning industry. However, as the number of green products multiplies, concerns about fraudulent green washing continue to grow, debasing the credibility of the industry as a whole. Consumers are misled by false or vague eco-friendly, safe and green claims made by manufacturers aiming to make quick bucks. World over, governments are initiating stringent regulations to address the issue, monitoring not only the advertisement claims, but also product features, labeling, and production / delivery processes. In addition, environmentally conscious consumers as well as retailers are calling for rigorous green standards, forcing all manufacturers to work towards reducing their carbon footprints. In a bid to distinguish themselves from the spurious products, several green product manufacturers are registering for ecolabel and certification programs offered by government and independent agencies. Such programs are mooted by consumers and retailers alike as they offer a common standard for the industry while aiding in making an informed choice.
The US and Europe represent two of the most dominant markets for household green cleaning products worldwide, as stated by the new research report on Household Green Cleaning Products. Asia Pacific constituting a modest share of the global market is ranked among the most promising markets, led by burgeoning regional markets of India, China, Australia, Hong Kong and Korea among others. The market is slated to surge ahead at the overall fastest compounded growth rate of about 25% through 2017. By product category, General Household Cleaners captures a sizeable chunk of the market. Laundry cleaning products are projected to show vast potential in the future, racing ahead at an impressive growth rate of 24% through 2017.
The report profiles 113 companies including many key and niche players such as 3M Company, Core Products Company, Inc., Earth Friendly Products, Inc. , Ecolab Inc., Ecover, Green Bridge Industries, Inc., Green Earth Technologies, Inc., Method Products Ltd. , Nature Clean , Oxi Brite, Inc., SC Johnson & Sons, Inc., Seventh Generation, Inc., Shaklee Corporation, Sunshine Makers, Inc., The Clorox Company, and Unilever NV. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.
Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks.
For information on site licence pricing please click on Enquire before buying
‘Green cleaning' is gaining increasing popularity in homes, healthcare environs and manufacturing facilities due to growing global concerns about personal health, environmental damage, climate change, resource constraints, and rising energy costs. Earth-friendly or green cleaning products and techniques are increasingly becoming more affordable, effective and widespread in today's fast-paced life. The growth witnessed by the market is mainly credited to the significant rise in demand for household cleaning products. The concept of green however is not entirely new, with prevalence in developed markets since early 2000s. However at the time, only a few small companies were engaged in marketing such products for the household sector. The scenario has radically changed today, with large number of big and small players vying to get a stronghold in the intensely competitive market. Moreover, with mass consumers adopting cleaning as part of their lifestyle rather than a sanitary chore, the green cleaners market is rapidly expanding into the mainstream from a niche segment. However, despite the attractive growth and development outlook, the industry needs to gear up and meet a host of challenges confronting its immediate future.
The demand for household green cleaning products is primarily driven by the growing consumer concern for family health and environment. Green cleaning products address these concerns through a range of biodegradable, non-toxic, earth-friendly ingredients that are derived from renewable natural resources, and packaged in recyclable or reusable containers. On the other hand, despite the inherent advantages, factors such as high prices and lack of public awareness continue to daunt rapid expansion of the industry. Majority of users are still ignorant about the long-term debilitating effects of conventional cleaners on human and animal health, as well as the environment. In the present scenario, most green cleaning products are perceived to be costlier and lesser effective over conventional cleaners. Retail consumers are price sensitive, especially in the light of recent economic recession, and demand more value for money from green cleaning products. Therefore, the green cleaning manufacturers are faced with the uphill task of gaining consumer confidence through low-cost innovative products, differentiated services and high performance. In addition, manufacturers also need to comply with stringent ecolabeling procedures and regulations, as well as expound benefits and visibility of such earth-friendly solutions to the market at large.
Technological developments aid in sustaining high product innovation in the green cleaning industry. However, as the number of green products multiplies, concerns about fraudulent green washing continue to grow, debasing the credibility of the industry as a whole. Consumers are misled by false or vague eco-friendly, safe and green claims made by manufacturers aiming to make quick bucks. World over, governments are initiating stringent regulations to address the issue, monitoring not only the advertisement claims, but also product features, labeling, and production / delivery processes. In addition, environmentally conscious consumers as well as retailers are calling for rigorous green standards, forcing all manufacturers to work towards reducing their carbon footprints. In a bid to distinguish themselves from the spurious products, several green product manufacturers are registering for ecolabel and certification programs offered by government and independent agencies. Such programs are mooted by consumers and retailers alike as they offer a common standard for the industry while aiding in making an informed choice.
The US and Europe represent two of the most dominant markets for household green cleaning products worldwide, as stated by the new research report on Household Green Cleaning Products. Asia Pacific constituting a modest share of the global market is ranked among the most promising markets, led by burgeoning regional markets of India, China, Australia, Hong Kong and Korea among others. The market is slated to surge ahead at the overall fastest compounded growth rate of about 25% through 2017. By product category, General Household Cleaners captures a sizeable chunk of the market. Laundry cleaning products are projected to show vast potential in the future, racing ahead at an impressive growth rate of 24% through 2017.
The report profiles 113 companies including many key and niche players such as 3M Company, Core Products Company, Inc., Earth Friendly Products, Inc. , Ecolab Inc., Ecover, Green Bridge Industries, Inc., Green Earth Technologies, Inc., Method Products Ltd. , Nature Clean , Oxi Brite, Inc., SC Johnson & Sons, Inc., Seventh Generation, Inc., Shaklee Corporation, Sunshine Makers, Inc., The Clorox Company, and Unilever NV. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.
Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks.
For information on site licence pricing please click on Enquire before buying
Contents:
HOUSEHOLD GREEN CLEANING PRODUCTS
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1
Study Reliability and Reporting Limitations 1
Disclaimers 2
Data Interpretation & Reporting Level 3
Quantitative Techniques & Analytics 3
Product Definitions and Scope of Study 3
Household Green Cleaning Products 3
2. INDUSTRY OVERVIEW 4
Household Green Cleaning: A Prelude 4
Global Outlook - Household Green Cleaning Products Market 4
Analysis by Geographic Region 4
Analysis by Product Segment 5
Geographical Variations in Demand 5
Green Trend Taking Root in Cleaning Industry 5
Competition- Cleaning Products Market 6
Table 1: Global Household Cleaning Products Market (2010):
Percentage Share Breakdown By Leading Players -Procter and
Gamble Company, Unilever, Reckitt Benckiser, Henkel, S.C.
Johnson and Company, Palmolive, Kao Corporation, Clorox,
Private Label and Others (includes corresponding Graph/Chart) 6
3. MAJOR TRENDS & ISSUES 7
Worldwide Market for Green Solutions to Soar Through Year 2020 7
Consumer Awareness Spurs Green Cleaning Market 7
Price and Performance, Major Factors for Green Cleaning Market 7
Competition Steps up in Green Cleaning Space 8
Cleaning Wipes Makers Resort to Product Innovation for Survival 8
Table 2: Global Household Cleaning Wipes Market (2010):
Percentage Share Breakdown by Geographic Region- North
American, Western Europe, Asia Pacific, Australasia and
Others (includes corresponding Graph/Chart) 9
Detergent Producers Focus on Product Sustainability 9
Stricter Standards for Green Products 10
Green Cleaning Trend Encroaches into Cleaning Wipes Market 11
Green Trend Driving Innovations in Detergent Market 11
Household Wipes Makers Innovate to Combat Market Stagnation 12
Limited Market Expansion in Sector 13
Active Product Innovation in Wet Impregnated Wipes Segment 13
Green Cleaning Trend Visible in Wipes Market 13
Manufacturers Introduce New Product Segments 13
Floor Cleaning and Dry Electrostatic Wipes Products Find Few
Takers 14
4. LEGISLATIVE & REGULATORY ENVIRONMENT 15
Overview 15
Global and Regional Ecolabeling, Certification and Standards
Agencies 15
Case for Third Party Certification in Green Cleaning 16
Performance Testing and Certification 16
Advantages of Third Party Certification 17
5. PRODUCT OVERVIEW 18
Conventional Cleaning Products 18
Defining Green Cleaning 18
Common Features Of Green Cleaning Products 19
Greenwashing 19
Benefits of Green Cleaning 19
Health Benefits 19
Toxic Chemicals Present in Cleaning Products with Primary
Use in Cleaning Products and Related Health Related
Problems 20
Economic Benefits 21
Environmental Benefits 21
Homemade Green Cleaners 21
Household Cleaners Product Segments 22
General Household Cleaners 22
Household Cleaning Wipes 23
Laundry Cleaners 23
Types of Green Cleaners 23
Enzyme Cleaners 23
New Technologies in Green Cleaning 24
Wash Balls - Green Laundry Detergent of the Future 24
Steam Cleaning - An Emerging Green Technology 25
Conclusion 25
6. PRODUCT INTRODUCTIONS 26
Fresh & Easy Rolls Out Green Things Household Green Cleaning
Range 26
Biotech Medical Launches SpectraSan™ Hungry Enzymes Range 26
Green Earth Technologies Launches G-CLEAN™ 26
Core Products Rolls Out Green Logic™ Stainless Steel Cleaner 27
P&G Professional™ Rolls Out ProLine® Floor Care System 27
Earth Friendly Products Unveils ECOS Auto Dishwashing Gel 27
UK-based Entrepreneur Launches eco2life Cleaning Products 27
SC Johnson Rolls Out Windex® Mini Cleaning Concentrates 27
Replenish Introduces Cleaning Concentrate Mixing and Delivery
System 28
Green Irene Introduces Green Irene Enzyme Cleaners 28
Dimension 3D Printing Unveils WaveWash Cleaning System 29
Brightside Products Launches Green Beast Product Range 29
Pacific Sands Launches Natural Choices™ Refillables™ Product Line 29
Organic Product Solutions Unveils Natures Solution Range 29
Easy-Do Products Unveils Green Cleaning Tools 30
Maxons Restorations Introduces Green Clean™ Services 30
AkzoNobel Surface Chemistry Launches Berol® HD Cleaner 30
Ekotribe Introduces Better Life Eco-Friendly Cleaning Products 30
Earth Friendly Products Introduces DuoDish Detergent 30
SAPOS Rolls Out Natural Green Cleaning Product Range 31
Green Cleaners USA™ Introduces Sodium Percarbonate Laundry
Cleaner 31
Green Cleaners USA™ Unveils Best Deck Cleaner™ 31
HealthWay Launches Terafore Range of Green Cleaning Solutions 31
Seventh Generation Launches Three Novel Natural Cleaning Products 32
PRIDE Industries Introduces PRIDEClean™ Range 32
DCL Solutions Introduces Pak-IT Cleaning Products 32
3M Company Unveils Greener Packaging for Scotch-Brite™ Products 33
Daimer Industries Introduces New Carpet Cleaners 33
SeaYu® Enterprises Launches Clean+Green® 34
Thetford Launches Line of RV Cleaning Products 34
Clorox Launches Green Works™ Natural Laundry Products 34
Electrolux Introduces Green Vacuum System 34
Stratus Building Solutions Launches Green Clean Range 35
Daimer Industries Launches Eco-Green Tile & Grout Cleaner 35
Daimer Industries Unveils Eco-Green Carpet Care & Upholstery
Cleaner 35
Daimer Industries Introduces Eco-Green Glass & Multi-Surface
Cleaner 35
Daimer Industries to Introduce Eco-Green® Grease Trap
Degreaser & Treatment 36
Ambrose Building Services Launches Innovative Disinfecting System 36
WalMart Canada Unveils GreenLine Eco-friendly Range 36
Sunburst Chemicals Unveils Solid Green Cleaner 37
Selestial Soap Introduces Liquid Laundry Detergent 37
Earth Friendly Products Rolls Out EcoBreeze Fabric Freshener 37
Green Maids of York Introduces Green Cleaning Service 37
Hain Celestial to Unveil Martha Stewart Green Cleaning Solutions 37
American Consumer Products Introduces Eco-Friendly Household
Cleaning Range 38
Green Earth Nano Science Launches SolarStucco™ 38
Source Direct Holdings Introduces Green Cleaning Products 38
Core Products Introduces Cleaning By Colors™ System 38
Enzyme Industries Unveils Sani-Treet Green Cleaning Solution 39
Colgate-Palmolive Introduces Eco-friendly Multi-Purpose Cleaner 39
Motsenbocker Unveils Natural Stain Remover 39
Kaivac Launches New Cleaning Solution 39
JML Unveils Doktor Power Green Cleaning Solution 39
George Foreman Unveils Knock-Out® Household Cleaners 39
The Clorox Company Launches Green Works™ Cleaners 40
7. RECENT INDUSTRY ACTIVITY 41
Union Equity Acquires Bio Fusion Corp 41
Method Products Partners with Segetis 41
Green Bridge Industries Inks Agreement with Bio-Clean 41
Pacific Sands Inks Partnership Agreement with TissueTopia 41
G-Clean™ Range Receives Eco Options™ Certification from The
Home Depot 42
Wowgreen International Inks Letter of Intent to Acquire Green
Bridge Industries 42
Jane Capital Partners Acquires Greenhome.com 42
NuEarth Takes Over AB Technology 42
Green Bridge Industries Takes Over Organic Product Solutions 43
Green Bridge Industries and Green Bridge Technologies Ink
Letter of Intent 43
Extreme Mobile Coatings to Acquire Clean Marine 43
TAEC to Establish GEM Cleaning Products Manufacturing Plant 44
Alcoa Selects Natures Solution™ Cleaning Solutions 44
P&G's Tide Coldwater® Receives Green Good Housekeeping Seal 44
Seventh Generation Signs Distribution Agreement with Walmart 44
Brightside Products Inks Partnership With AEC CommuniteStore 45
AkzoNobel Receives DfE for Berol® PBX Stain Remover 45
Green Bridge Industries Purchases Brightside Products 45
ERRA Purchases Ergenics 46
Clorox's Green Corners 42% of Green Cleaning Market 46
TWIST Selects Whole Foods Market to Distribute Products 46
Hain Celestial and Martha Stewart Living Omnimedia Enter into
Agreement 46
ServiceMaster Clean Receives GS-42 Certification 47
Green Bridge Industries Inks Agreement with SpongeTech® 47
American Bio-Clean Signs Agreement with Nature of Beauty 47
Nilfisk-Advance Purchases Cyclone Environmental Technologies 47
SC Johnson to Purchase Caldera 48
BabyGanics Secures Financing from Atlas Advisors, New York 48
8. FOCUS ON SELECT GLOBAL PLAYERS 49
3M Company (US) 49
Core Products Company, Inc (US) 49
Earth Friendly Products, Inc. (US) 49
Ecolab Inc (US) 50
Ecover (Belgium) 50
Green Bridge Industries, Inc. (US) 50
Green Earth Technologies, Inc. (US) 51
Method Products Ltd. (US) 51
Nature Clean (Canada) 51
Oxi Brite, Inc. (Canada) 52
SC Johnson & Sons, Inc. (US) 52
Seventh Generation, Inc. (US) 52
Shaklee Corporation (US) 53
Sunshine Makers, Inc. (US) 53
The Clorox Company (US) 53
Unilever NV (The Netherlands) 54
9. GLOBAL MARKET PERSPECTIVE 55
Table 3: World Recent Past, Current & Future Analysis for
Household Green Cleaning Products by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) 55
Table 4: World 10-Year Perspective for Household Green
Cleaning Products by Geographic Region - Percentage Breakdown
of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific,
and Rest of World Markets for Years 2008, 2011 and 2017
(includes corresponding Graph/Chart) 56
Household Green Cleaning Products by Product Segments 57
Table 5: World Recent Past, Current & Future Analysis for
General Household Cleaners by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan) and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) 57
Table 6: World 10-Year Perspective for General Household
Cleaners by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific, and Rest of
World Markets for Years 2008, 2011 and 2017 (includes
corresponding Graph/Chart) 58
Table 7: World Recent Past, Current & Future Analysis for
Laundry Cleaners by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) 59
Table 8: World 10-Year Perspective for Laundry Cleaners by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific, and Rest of World
Markets for Years 2008, 2011 and 2017 (includes corresponding
Graph/Chart) 60
10. THE UNITED STATES 61
A.Market Analysis 61
Current and Future Analysis 61
Major Market Trends 61
Concept of Green Cleaning Products Yet to Take Off in a Big
Way 61
Reduction in Consumer Spending Hurts Green Cleaner Sales 62
Green Cleaning Sector Offers Potential for High Growth 63
Major Players Aggressively Target Green Cleaning Segment 63
Table 9: US Household Cleaning Products Market (2010):
Percentage Share Breakdown by Leading Manufacturers
(includes corresponding Graph/Chart) 64
Green Cleaning Leaders Suspected of Greenwashing 64
Lack of Consumer Awareness Poses Major Challenge for Market
Penetration 65
Green Trend in Household Detergents Market Spreads to
Surfactants Industry 65
Table 10: US Surfactants Market (2010): Percentage Share
Breakdown of Annual Consumption in Household Cleaners by
Product Segments- Laundry Detergents, Dishwashing
Detergents, Fabric Softeners and Others (includes
corresponding Graph/Chart) 66
Table 11: US Surfactants Market (2010): Percentage Share
Breakdown of Annual Consumption by Major Industries
(includes corresponding Graph/Chart) 66
Government Eco-Seal Initiatives Stimulate Green Cleaning
Sector 66
American Green Cleaning Movement Largely Untouched by
Recession 67
Increasing Awareness About Green Claims Among US Consumers 67
Rising Demand for Green Dish and Laundry Cleaning Products 67
Cleaning Industry Responds to Green Consumer Wave 68
USGBC and EPA Amend Regulations for Eco-friendly Products 68
More US States Ban Phosphate-Based Household Dish- Cleaning
Detergents 69
Greenwashing Continues to Plague Green cleaning Industry 70
Green Cleaning Manufacturers Adopt Eco-Friendly Processes 70
US Consumer Demand for Green Cleaning Products Scales New
Heights 70
Table 12: US Household Cleaners Market (2010): Percentage
Breakdown of Annual Sales of Household Cleaners by Product
Category (includes corresponding Graph/Chart) 71
Health Concerns Sway Consumer Sentiment towards Green Cleaning 71
Competition Heats Up in Green Cleaning Market 71
US EPA Reviews Position on Green Claims 72
US Consumers Lag on Green Purchases 72
Cleaning Product Manufacturers Set Green Standards for
Industry 73
Mainstream Green Products Capture Attention of US Consumers
and Retailers 73
Biocide Industry Increases Focus on Green Cleaning 74
Household Wipes Market Witnesses Mixed Growth 74
Government Initiatives Boost Market for Green Cleaners 75
Ecolabels Gaining Popularity Among Consumers 75
Regulatory Scenario in the US 76
US Major Ecolabelling and Certification Organizations 77
Product Launches 78
Recent Industry Activity 90
Key Players 98
B.Market Analytics 104
Table 13: US Recent Past, Current and Future Analysis for
Household Green Cleaning Products by Segments - General
Household Cleaners and Laundry Cleaners Market Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2008 through 2017 (includes corresponding Graph/Chart) 104
Table 14: US 10-Year Perspective for Household Green
Cleaning Products by Segments - Percentage Breakdown of
Dollar Sales for General Household Cleaners, and Laundry
Cleaners for Years 2008, 2011 and 2017 (includes
corresponding Graph/Chart) 105
11. CANADA 106
A.Market Analysis 106
Current and Future Analysis 106
Canadian Ecolabelling and Certification Organizations 106
Major Market Trend 106
Canada Fails to Seize Green Cleaning Opportunity 106
Product Introductions 107
Key Players 108
The Avmor Group 108
Nature Clean 108
Planet People 108
B.Market Analytics 109
Table 15: Canadian Recent Past, Current and Future Analysis
for Household Green Cleaning Products by Segments - General
Household Cleaners, and Laundry Cleaners Market
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 109
Table 16: Canadian 10-Year Perspective for Household Green
Cleaning Products by Segments - Percentage Breakdown of
Dollar Sales for General Household Cleaners, and Laundry
Cleaners for Years 2008, 2011 and 2017 (includes
corresponding Graph/Chart) 110
12. JAPAN 111
A.Market Analysis 111
Current and Future Analysis 111
Ecolabelling and Certification Organizations in Japan 111
B.Market Analytics 112
Table 17: Japanese Recent Past, Current and Future Analysis
for Household Green Cleaning Products by Segments - General
Household Cleaners, and Laundry Cleaners Market
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 112
Table 18: Japanese 10-Year Perspective for Household Green
Cleaning Products by Segments - Percentage Breakdown of
Dollar Sales for General Household Cleaners, and Laundry
Cleaners for Years 2008, 2011 and 2017 (includes
corresponding Graph/Chart) 113
13. EUROPE 114
A.Market Analysis 114
Current and Future Analysis 114
Analysis by Country 114
Analysis by Product Segment 114
European Ecolabelling and Certification Organizations 114
Major Market Trend 115
European Commission Proposes Ban on Phosphate- Based
Cleaning Products 115
Synthetic Surfactants Prohibited in Europe 115
Regulatory Environment in European Union 115
B.Market Analytics 116
Table 19: European Recent Past, Current & Future Analysis
for Household Green Cleaning Products by Geographic Region -
France, Germany, Italy, UK and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 116
Table 20: European 10-Year Perspective for Household Green
Cleaning Products by Geographic Region - Percentage
Breakdown of Dollar Sales for France, Germany, Italy, UK,
and Rest of Europe Markets for Years 2008, 2011 & 2017
(includes corresponding Graph/Chart) 117
Table 21: European Recent Past, Current and Future Analysis
for Household Green Cleaning Products by Segments - General
Household Cleaners, and Laundry Cleaners Market
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 118
Table 22: European 10-Year Perspective for Household Green
Cleaning Products by Segments - Percentage Breakdown of
Dollar Sales for General Household Cleaners, and Laundry
Cleaners for Years 2008, 2011 and 2017 (includes
corresponding Graph/Chart) 119
13a. FRANCE 120
A.Market Analysis 120
Current and Future Analysis 120
Key Players 120
B.Market Analytics 121
Table 23: French Recent Past, Current and Future Analysis
for Household Green Cleaning Products by Segments - General
Household Cleaners, and Laundry Cleaners Market
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 121
Table 24: French 10-Year Perspective for Household Green
Cleaning Products by Segments - Percentage Breakdown of
Dollar Sales for General Household Cleaners, and Laundry
Cleaners for Years 2008, 2011 and 2017 (includes
corresponding Graph/Chart) 122
13b. GERMANY 123
A.Market Analysis 123
Current and Future Analysis 123
Import-Export Scenario 123
B.Market Analytics 124
Table 25: German Recent Past, Current and Future Analysis
for Household Green Cleaning Products by Segments - General
Household Cleaners, and Laundry Cleaners Market
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 124
Table 26: German 10-Year Perspective for Household Green
Cleaning Products by Segments - Percentage Breakdown of
Dollar Sales for General Household Cleaners, and Laundry
Cleaners for Years 2008, 2011 and 2017 (includes
corresponding Graph/Chart) 125
13c. ITALY 126
A.Market Analysis 126
Current and Future Analysis 126
Major Market Trend 126
Product Innovation Required to Fuel Growth 126
B.Market Analytics 127
Table 27: Italian Recent Past, Current and Future Analysis
for Household Green Cleaning Products by Segments - General
Household Cleaners, and Laundry Cleaners Market
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 127
Table 28: Italian 10-Year Perspective for Household Green
Cleaning Products by Segments - Percentage Breakdown of
Dollar Sales for General Household Cleaners, and Laundry
Cleaners for Years 2008, 2011 and 2017 (includes
corresponding Graph/Chart) 128
13d. THE UNITED KINGDOM 129
A.Market Analysis 129
Current and Future Analysis 129
Major Market Trends 129
High Price of Green Products Curtails Sector Growth 129
Sales in Green Products Market to Surge 130
Competition 130
Table 29: UK Household Cleaning Products Market (2010):
Percentage Market Share of Leading Manufacturers (includes
corresponding Graph/Chart) 130
Product Introductions 130
B.Market Analytics 132
Table 30: UK Recent Past, Current and Future Analysis for
Green Cleaning Products by Segments - General Household
Cleaners, and Laundry Cleaners Market Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2008
through 2017 (includes corresponding Graph/Chart) 132
Table 31: UK 10-Year Perspective for Green Cleaning by
Product Segment - Percentage Breakdown of Dollar Sales for
General Household Cleaners, and Laundry Cleaners for Years
2008, 2011 and 2017 (includes corresponding Graph/Chart) 133
13e. REST OF EUROPE 134
A.Market Analysis 134
Current and Future Analysis 134
Product Introductions 134
Key Players 134
B.Market Analytics 136
Table 32: Rest of Europe Recent Past, Current and Future
Analysis for Green Cleaning Products by Segments - General
Household Cleaners, and Laundry Cleaners Market
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 136
Table 33: Rest of Europe 10-Year Perspective for Green
Cleaning by Product Segment - Percentage Breakdown of Dollar
Sales for General Household Cleaners, and Laundry Cleaners
for Years 2008, 2011 and 2017 (includes corresponding
Graph/Chart) 137
14. ASIA-PACIFIC 138
A.Market Analysis 138
Current and Future Analysis 138
Prominent Ecolabelling and Certification Organizations (
Asia-Pacific) 138
Major Market Trend 138
Australian Consumers Turn to Green Cleaning 138
Major Players in China 139
Table 34: Chinese Household Cleaning Products Market
(2010): Percentage Market Share of Leading Manufacturers
(includes corresponding Graph/Chart) 139
B.Market Analytics 140
Table 35: Asia-Pacific Recent Past, Current and Future
Analysis for Green Cleaning Products by Segments - General
Household Cleaners, and Laundry Cleaners Market
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 140
Table 36: Asia-Pacific 10-Year Perspective for Green
Cleaning by Product Segment - Percentage Breakdown of Dollar
Sales for General Household Cleaners, and Laundry Cleaners
for Years 2008, 2011 and 2017 (includes corresponding
Graph/Chart) 141
15. REST OF WORLD 142
A.Market Analysis 142
Current and Future Analysis 142
Major Market Trend 142
Untapped Green Cleaning Market in Middle East Countries 142
Table 37: Middle East Household Cleaning Products Market
(2010): Percentage Breakdown of Annual Demand for Laundry
Detergents, and Dish and Surface Cleaners Segments in
Egypt, Iran, Saudi Arabia, Syria, Turkey and Rest of
Middle East (RME) Markets. (includes corresponding
Graph/Chart) 143
Product Introduction 144
B.Market Analytics 144
Table 38: Rest of World Recent Past, Current and Future
Analysis for Green Cleaning Products by Segments - General
Household Cleaners, and Laundry Cleaners Market
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 144
Table 39: Rest of World 10-Year Perspective for Green
Cleaning by Product Segment - Percentage Breakdown of Dollar
Sales for General Household Cleaners, and Laundry Cleaners
for Years 2008, 2011 and 2017 (includes corresponding
Graph/Chart) 145
COMPETITIVE LANDSCAPE
Total Companies Profiled: 113 (including Divisions/Subsidiaries - 119)
------------------------------------------
Region/Country Players
------------------------------------------
The United States 73
Canada 13
Europe 23
France 2
Germany 4
The United Kingdom 12
Rest of Europe 5
Asia-Pacific (Excluding Japan) 9
Middle-East 1
------------------------------------------
A GLOBAL STRATEGIC BUSINESS REPORT
CONTENTS
1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1
Study Reliability and Reporting Limitations 1
Disclaimers 2
Data Interpretation & Reporting Level 3
Quantitative Techniques & Analytics 3
Product Definitions and Scope of Study 3
Household Green Cleaning Products 3
2. INDUSTRY OVERVIEW 4
Household Green Cleaning: A Prelude 4
Global Outlook - Household Green Cleaning Products Market 4
Analysis by Geographic Region 4
Analysis by Product Segment 5
Geographical Variations in Demand 5
Green Trend Taking Root in Cleaning Industry 5
Competition- Cleaning Products Market 6
Table 1: Global Household Cleaning Products Market (2010):
Percentage Share Breakdown By Leading Players -Procter and
Gamble Company, Unilever, Reckitt Benckiser, Henkel, S.C.
Johnson and Company, Palmolive, Kao Corporation, Clorox,
Private Label and Others (includes corresponding Graph/Chart) 6
3. MAJOR TRENDS & ISSUES 7
Worldwide Market for Green Solutions to Soar Through Year 2020 7
Consumer Awareness Spurs Green Cleaning Market 7
Price and Performance, Major Factors for Green Cleaning Market 7
Competition Steps up in Green Cleaning Space 8
Cleaning Wipes Makers Resort to Product Innovation for Survival 8
Table 2: Global Household Cleaning Wipes Market (2010):
Percentage Share Breakdown by Geographic Region- North
American, Western Europe, Asia Pacific, Australasia and
Others (includes corresponding Graph/Chart) 9
Detergent Producers Focus on Product Sustainability 9
Stricter Standards for Green Products 10
Green Cleaning Trend Encroaches into Cleaning Wipes Market 11
Green Trend Driving Innovations in Detergent Market 11
Household Wipes Makers Innovate to Combat Market Stagnation 12
Limited Market Expansion in Sector 13
Active Product Innovation in Wet Impregnated Wipes Segment 13
Green Cleaning Trend Visible in Wipes Market 13
Manufacturers Introduce New Product Segments 13
Floor Cleaning and Dry Electrostatic Wipes Products Find Few
Takers 14
4. LEGISLATIVE & REGULATORY ENVIRONMENT 15
Overview 15
Global and Regional Ecolabeling, Certification and Standards
Agencies 15
Case for Third Party Certification in Green Cleaning 16
Performance Testing and Certification 16
Advantages of Third Party Certification 17
5. PRODUCT OVERVIEW 18
Conventional Cleaning Products 18
Defining Green Cleaning 18
Common Features Of Green Cleaning Products 19
Greenwashing 19
Benefits of Green Cleaning 19
Health Benefits 19
Toxic Chemicals Present in Cleaning Products with Primary
Use in Cleaning Products and Related Health Related
Problems 20
Economic Benefits 21
Environmental Benefits 21
Homemade Green Cleaners 21
Household Cleaners Product Segments 22
General Household Cleaners 22
Household Cleaning Wipes 23
Laundry Cleaners 23
Types of Green Cleaners 23
Enzyme Cleaners 23
New Technologies in Green Cleaning 24
Wash Balls - Green Laundry Detergent of the Future 24
Steam Cleaning - An Emerging Green Technology 25
Conclusion 25
6. PRODUCT INTRODUCTIONS 26
Fresh & Easy Rolls Out Green Things Household Green Cleaning
Range 26
Biotech Medical Launches SpectraSan™ Hungry Enzymes Range 26
Green Earth Technologies Launches G-CLEAN™ 26
Core Products Rolls Out Green Logic™ Stainless Steel Cleaner 27
P&G Professional™ Rolls Out ProLine® Floor Care System 27
Earth Friendly Products Unveils ECOS Auto Dishwashing Gel 27
UK-based Entrepreneur Launches eco2life Cleaning Products 27
SC Johnson Rolls Out Windex® Mini Cleaning Concentrates 27
Replenish Introduces Cleaning Concentrate Mixing and Delivery
System 28
Green Irene Introduces Green Irene Enzyme Cleaners 28
Dimension 3D Printing Unveils WaveWash Cleaning System 29
Brightside Products Launches Green Beast Product Range 29
Pacific Sands Launches Natural Choices™ Refillables™ Product Line 29
Organic Product Solutions Unveils Natures Solution Range 29
Easy-Do Products Unveils Green Cleaning Tools 30
Maxons Restorations Introduces Green Clean™ Services 30
AkzoNobel Surface Chemistry Launches Berol® HD Cleaner 30
Ekotribe Introduces Better Life Eco-Friendly Cleaning Products 30
Earth Friendly Products Introduces DuoDish Detergent 30
SAPOS Rolls Out Natural Green Cleaning Product Range 31
Green Cleaners USA™ Introduces Sodium Percarbonate Laundry
Cleaner 31
Green Cleaners USA™ Unveils Best Deck Cleaner™ 31
HealthWay Launches Terafore Range of Green Cleaning Solutions 31
Seventh Generation Launches Three Novel Natural Cleaning Products 32
PRIDE Industries Introduces PRIDEClean™ Range 32
DCL Solutions Introduces Pak-IT Cleaning Products 32
3M Company Unveils Greener Packaging for Scotch-Brite™ Products 33
Daimer Industries Introduces New Carpet Cleaners 33
SeaYu® Enterprises Launches Clean+Green® 34
Thetford Launches Line of RV Cleaning Products 34
Clorox Launches Green Works™ Natural Laundry Products 34
Electrolux Introduces Green Vacuum System 34
Stratus Building Solutions Launches Green Clean Range 35
Daimer Industries Launches Eco-Green Tile & Grout Cleaner 35
Daimer Industries Unveils Eco-Green Carpet Care & Upholstery
Cleaner 35
Daimer Industries Introduces Eco-Green Glass & Multi-Surface
Cleaner 35
Daimer Industries to Introduce Eco-Green® Grease Trap
Degreaser & Treatment 36
Ambrose Building Services Launches Innovative Disinfecting System 36
WalMart Canada Unveils GreenLine Eco-friendly Range 36
Sunburst Chemicals Unveils Solid Green Cleaner 37
Selestial Soap Introduces Liquid Laundry Detergent 37
Earth Friendly Products Rolls Out EcoBreeze Fabric Freshener 37
Green Maids of York Introduces Green Cleaning Service 37
Hain Celestial to Unveil Martha Stewart Green Cleaning Solutions 37
American Consumer Products Introduces Eco-Friendly Household
Cleaning Range 38
Green Earth Nano Science Launches SolarStucco™ 38
Source Direct Holdings Introduces Green Cleaning Products 38
Core Products Introduces Cleaning By Colors™ System 38
Enzyme Industries Unveils Sani-Treet Green Cleaning Solution 39
Colgate-Palmolive Introduces Eco-friendly Multi-Purpose Cleaner 39
Motsenbocker Unveils Natural Stain Remover 39
Kaivac Launches New Cleaning Solution 39
JML Unveils Doktor Power Green Cleaning Solution 39
George Foreman Unveils Knock-Out® Household Cleaners 39
The Clorox Company Launches Green Works™ Cleaners 40
7. RECENT INDUSTRY ACTIVITY 41
Union Equity Acquires Bio Fusion Corp 41
Method Products Partners with Segetis 41
Green Bridge Industries Inks Agreement with Bio-Clean 41
Pacific Sands Inks Partnership Agreement with TissueTopia 41
G-Clean™ Range Receives Eco Options™ Certification from The
Home Depot 42
Wowgreen International Inks Letter of Intent to Acquire Green
Bridge Industries 42
Jane Capital Partners Acquires Greenhome.com 42
NuEarth Takes Over AB Technology 42
Green Bridge Industries Takes Over Organic Product Solutions 43
Green Bridge Industries and Green Bridge Technologies Ink
Letter of Intent 43
Extreme Mobile Coatings to Acquire Clean Marine 43
TAEC to Establish GEM Cleaning Products Manufacturing Plant 44
Alcoa Selects Natures Solution™ Cleaning Solutions 44
P&G's Tide Coldwater® Receives Green Good Housekeeping Seal 44
Seventh Generation Signs Distribution Agreement with Walmart 44
Brightside Products Inks Partnership With AEC CommuniteStore 45
AkzoNobel Receives DfE for Berol® PBX Stain Remover 45
Green Bridge Industries Purchases Brightside Products 45
ERRA Purchases Ergenics 46
Clorox's Green Corners 42% of Green Cleaning Market 46
TWIST Selects Whole Foods Market to Distribute Products 46
Hain Celestial and Martha Stewart Living Omnimedia Enter into
Agreement 46
ServiceMaster Clean Receives GS-42 Certification 47
Green Bridge Industries Inks Agreement with SpongeTech® 47
American Bio-Clean Signs Agreement with Nature of Beauty 47
Nilfisk-Advance Purchases Cyclone Environmental Technologies 47
SC Johnson to Purchase Caldera 48
BabyGanics Secures Financing from Atlas Advisors, New York 48
8. FOCUS ON SELECT GLOBAL PLAYERS 49
3M Company (US) 49
Core Products Company, Inc (US) 49
Earth Friendly Products, Inc. (US) 49
Ecolab Inc (US) 50
Ecover (Belgium) 50
Green Bridge Industries, Inc. (US) 50
Green Earth Technologies, Inc. (US) 51
Method Products Ltd. (US) 51
Nature Clean (Canada) 51
Oxi Brite, Inc. (Canada) 52
SC Johnson & Sons, Inc. (US) 52
Seventh Generation, Inc. (US) 52
Shaklee Corporation (US) 53
Sunshine Makers, Inc. (US) 53
The Clorox Company (US) 53
Unilever NV (The Netherlands) 54
9. GLOBAL MARKET PERSPECTIVE 55
Table 3: World Recent Past, Current & Future Analysis for
Household Green Cleaning Products by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) 55
Table 4: World 10-Year Perspective for Household Green
Cleaning Products by Geographic Region - Percentage Breakdown
of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific,
and Rest of World Markets for Years 2008, 2011 and 2017
(includes corresponding Graph/Chart) 56
Household Green Cleaning Products by Product Segments 57
Table 5: World Recent Past, Current & Future Analysis for
General Household Cleaners by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan) and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) 57
Table 6: World 10-Year Perspective for General Household
Cleaners by Geographic Region - Percentage Breakdown of Dollar
Sales for US, Canada, Japan, Europe, Asia-Pacific, and Rest of
World Markets for Years 2008, 2011 and 2017 (includes
corresponding Graph/Chart) 58
Table 7: World Recent Past, Current & Future Analysis for
Laundry Cleaners by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan) and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) 59
Table 8: World 10-Year Perspective for Laundry Cleaners by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific, and Rest of World
Markets for Years 2008, 2011 and 2017 (includes corresponding
Graph/Chart) 60
10. THE UNITED STATES 61
A.Market Analysis 61
Current and Future Analysis 61
Major Market Trends 61
Concept of Green Cleaning Products Yet to Take Off in a Big
Way 61
Reduction in Consumer Spending Hurts Green Cleaner Sales 62
Green Cleaning Sector Offers Potential for High Growth 63
Major Players Aggressively Target Green Cleaning Segment 63
Table 9: US Household Cleaning Products Market (2010):
Percentage Share Breakdown by Leading Manufacturers
(includes corresponding Graph/Chart) 64
Green Cleaning Leaders Suspected of Greenwashing 64
Lack of Consumer Awareness Poses Major Challenge for Market
Penetration 65
Green Trend in Household Detergents Market Spreads to
Surfactants Industry 65
Table 10: US Surfactants Market (2010): Percentage Share
Breakdown of Annual Consumption in Household Cleaners by
Product Segments- Laundry Detergents, Dishwashing
Detergents, Fabric Softeners and Others (includes
corresponding Graph/Chart) 66
Table 11: US Surfactants Market (2010): Percentage Share
Breakdown of Annual Consumption by Major Industries
(includes corresponding Graph/Chart) 66
Government Eco-Seal Initiatives Stimulate Green Cleaning
Sector 66
American Green Cleaning Movement Largely Untouched by
Recession 67
Increasing Awareness About Green Claims Among US Consumers 67
Rising Demand for Green Dish and Laundry Cleaning Products 67
Cleaning Industry Responds to Green Consumer Wave 68
USGBC and EPA Amend Regulations for Eco-friendly Products 68
More US States Ban Phosphate-Based Household Dish- Cleaning
Detergents 69
Greenwashing Continues to Plague Green cleaning Industry 70
Green Cleaning Manufacturers Adopt Eco-Friendly Processes 70
US Consumer Demand for Green Cleaning Products Scales New
Heights 70
Table 12: US Household Cleaners Market (2010): Percentage
Breakdown of Annual Sales of Household Cleaners by Product
Category (includes corresponding Graph/Chart) 71
Health Concerns Sway Consumer Sentiment towards Green Cleaning 71
Competition Heats Up in Green Cleaning Market 71
US EPA Reviews Position on Green Claims 72
US Consumers Lag on Green Purchases 72
Cleaning Product Manufacturers Set Green Standards for
Industry 73
Mainstream Green Products Capture Attention of US Consumers
and Retailers 73
Biocide Industry Increases Focus on Green Cleaning 74
Household Wipes Market Witnesses Mixed Growth 74
Government Initiatives Boost Market for Green Cleaners 75
Ecolabels Gaining Popularity Among Consumers 75
Regulatory Scenario in the US 76
US Major Ecolabelling and Certification Organizations 77
Product Launches 78
Recent Industry Activity 90
Key Players 98
B.Market Analytics 104
Table 13: US Recent Past, Current and Future Analysis for
Household Green Cleaning Products by Segments - General
Household Cleaners and Laundry Cleaners Market Independently
Analyzed with Annual Sales Figures in US$ Million for Years
2008 through 2017 (includes corresponding Graph/Chart) 104
Table 14: US 10-Year Perspective for Household Green
Cleaning Products by Segments - Percentage Breakdown of
Dollar Sales for General Household Cleaners, and Laundry
Cleaners for Years 2008, 2011 and 2017 (includes
corresponding Graph/Chart) 105
11. CANADA 106
A.Market Analysis 106
Current and Future Analysis 106
Canadian Ecolabelling and Certification Organizations 106
Major Market Trend 106
Canada Fails to Seize Green Cleaning Opportunity 106
Product Introductions 107
Key Players 108
The Avmor Group 108
Nature Clean 108
Planet People 108
B.Market Analytics 109
Table 15: Canadian Recent Past, Current and Future Analysis
for Household Green Cleaning Products by Segments - General
Household Cleaners, and Laundry Cleaners Market
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 109
Table 16: Canadian 10-Year Perspective for Household Green
Cleaning Products by Segments - Percentage Breakdown of
Dollar Sales for General Household Cleaners, and Laundry
Cleaners for Years 2008, 2011 and 2017 (includes
corresponding Graph/Chart) 110
12. JAPAN 111
A.Market Analysis 111
Current and Future Analysis 111
Ecolabelling and Certification Organizations in Japan 111
B.Market Analytics 112
Table 17: Japanese Recent Past, Current and Future Analysis
for Household Green Cleaning Products by Segments - General
Household Cleaners, and Laundry Cleaners Market
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 112
Table 18: Japanese 10-Year Perspective for Household Green
Cleaning Products by Segments - Percentage Breakdown of
Dollar Sales for General Household Cleaners, and Laundry
Cleaners for Years 2008, 2011 and 2017 (includes
corresponding Graph/Chart) 113
13. EUROPE 114
A.Market Analysis 114
Current and Future Analysis 114
Analysis by Country 114
Analysis by Product Segment 114
European Ecolabelling and Certification Organizations 114
Major Market Trend 115
European Commission Proposes Ban on Phosphate- Based
Cleaning Products 115
Synthetic Surfactants Prohibited in Europe 115
Regulatory Environment in European Union 115
B.Market Analytics 116
Table 19: European Recent Past, Current & Future Analysis
for Household Green Cleaning Products by Geographic Region -
France, Germany, Italy, UK and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 116
Table 20: European 10-Year Perspective for Household Green
Cleaning Products by Geographic Region - Percentage
Breakdown of Dollar Sales for France, Germany, Italy, UK,
and Rest of Europe Markets for Years 2008, 2011 & 2017
(includes corresponding Graph/Chart) 117
Table 21: European Recent Past, Current and Future Analysis
for Household Green Cleaning Products by Segments - General
Household Cleaners, and Laundry Cleaners Market
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 118
Table 22: European 10-Year Perspective for Household Green
Cleaning Products by Segments - Percentage Breakdown of
Dollar Sales for General Household Cleaners, and Laundry
Cleaners for Years 2008, 2011 and 2017 (includes
corresponding Graph/Chart) 119
13a. FRANCE 120
A.Market Analysis 120
Current and Future Analysis 120
Key Players 120
B.Market Analytics 121
Table 23: French Recent Past, Current and Future Analysis
for Household Green Cleaning Products by Segments - General
Household Cleaners, and Laundry Cleaners Market
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 121
Table 24: French 10-Year Perspective for Household Green
Cleaning Products by Segments - Percentage Breakdown of
Dollar Sales for General Household Cleaners, and Laundry
Cleaners for Years 2008, 2011 and 2017 (includes
corresponding Graph/Chart) 122
13b. GERMANY 123
A.Market Analysis 123
Current and Future Analysis 123
Import-Export Scenario 123
B.Market Analytics 124
Table 25: German Recent Past, Current and Future Analysis
for Household Green Cleaning Products by Segments - General
Household Cleaners, and Laundry Cleaners Market
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 124
Table 26: German 10-Year Perspective for Household Green
Cleaning Products by Segments - Percentage Breakdown of
Dollar Sales for General Household Cleaners, and Laundry
Cleaners for Years 2008, 2011 and 2017 (includes
corresponding Graph/Chart) 125
13c. ITALY 126
A.Market Analysis 126
Current and Future Analysis 126
Major Market Trend 126
Product Innovation Required to Fuel Growth 126
B.Market Analytics 127
Table 27: Italian Recent Past, Current and Future Analysis
for Household Green Cleaning Products by Segments - General
Household Cleaners, and Laundry Cleaners Market
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 127
Table 28: Italian 10-Year Perspective for Household Green
Cleaning Products by Segments - Percentage Breakdown of
Dollar Sales for General Household Cleaners, and Laundry
Cleaners for Years 2008, 2011 and 2017 (includes
corresponding Graph/Chart) 128
13d. THE UNITED KINGDOM 129
A.Market Analysis 129
Current and Future Analysis 129
Major Market Trends 129
High Price of Green Products Curtails Sector Growth 129
Sales in Green Products Market to Surge 130
Competition 130
Table 29: UK Household Cleaning Products Market (2010):
Percentage Market Share of Leading Manufacturers (includes
corresponding Graph/Chart) 130
Product Introductions 130
B.Market Analytics 132
Table 30: UK Recent Past, Current and Future Analysis for
Green Cleaning Products by Segments - General Household
Cleaners, and Laundry Cleaners Market Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2008
through 2017 (includes corresponding Graph/Chart) 132
Table 31: UK 10-Year Perspective for Green Cleaning by
Product Segment - Percentage Breakdown of Dollar Sales for
General Household Cleaners, and Laundry Cleaners for Years
2008, 2011 and 2017 (includes corresponding Graph/Chart) 133
13e. REST OF EUROPE 134
A.Market Analysis 134
Current and Future Analysis 134
Product Introductions 134
Key Players 134
B.Market Analytics 136
Table 32: Rest of Europe Recent Past, Current and Future
Analysis for Green Cleaning Products by Segments - General
Household Cleaners, and Laundry Cleaners Market
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 136
Table 33: Rest of Europe 10-Year Perspective for Green
Cleaning by Product Segment - Percentage Breakdown of Dollar
Sales for General Household Cleaners, and Laundry Cleaners
for Years 2008, 2011 and 2017 (includes corresponding
Graph/Chart) 137
14. ASIA-PACIFIC 138
A.Market Analysis 138
Current and Future Analysis 138
Prominent Ecolabelling and Certification Organizations (
Asia-Pacific) 138
Major Market Trend 138
Australian Consumers Turn to Green Cleaning 138
Major Players in China 139
Table 34: Chinese Household Cleaning Products Market
(2010): Percentage Market Share of Leading Manufacturers
(includes corresponding Graph/Chart) 139
B.Market Analytics 140
Table 35: Asia-Pacific Recent Past, Current and Future
Analysis for Green Cleaning Products by Segments - General
Household Cleaners, and Laundry Cleaners Market
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 140
Table 36: Asia-Pacific 10-Year Perspective for Green
Cleaning by Product Segment - Percentage Breakdown of Dollar
Sales for General Household Cleaners, and Laundry Cleaners
for Years 2008, 2011 and 2017 (includes corresponding
Graph/Chart) 141
15. REST OF WORLD 142
A.Market Analysis 142
Current and Future Analysis 142
Major Market Trend 142
Untapped Green Cleaning Market in Middle East Countries 142
Table 37: Middle East Household Cleaning Products Market
(2010): Percentage Breakdown of Annual Demand for Laundry
Detergents, and Dish and Surface Cleaners Segments in
Egypt, Iran, Saudi Arabia, Syria, Turkey and Rest of
Middle East (RME) Markets. (includes corresponding
Graph/Chart) 143
Product Introduction 144
B.Market Analytics 144
Table 38: Rest of World Recent Past, Current and Future
Analysis for Green Cleaning Products by Segments - General
Household Cleaners, and Laundry Cleaners Market
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 144
Table 39: Rest of World 10-Year Perspective for Green
Cleaning by Product Segment - Percentage Breakdown of Dollar
Sales for General Household Cleaners, and Laundry Cleaners
for Years 2008, 2011 and 2017 (includes corresponding
Graph/Chart) 145
COMPETITIVE LANDSCAPE
Total Companies Profiled: 113 (including Divisions/Subsidiaries - 119)
------------------------------------------
Region/Country Players
------------------------------------------
The United States 73
Canada 13
Europe 23
France 2
Germany 4
The United Kingdom 12
Rest of Europe 5
Asia-Pacific (Excluding Japan) 9
Middle-East 1
------------------------------------------
Contents:
‘Green cleaning’ is gaining increasing popularity in homes, healthcare environs and manufacturing facilities due to growing global concerns about personal health, environmental damage, climate change, resource constraints, and rising energy costs. Earth-friendly or green cleaning products and techniques are increasingly becoming more affordable, effective and widespread in today's fast-paced life. The growth witnessed by the market is mainly credited to the significant rise in demand for household cleaning products. The concept of green however is not entirely new, with prevalence in developed markets since early 2000s. However at the time, only a few small companies were engaged in marketing such products for the household sector. The scenario has radically changed today, with large number of big and small players vying to get a stronghold in the intensely competitive market. Moreover, with mass consumers adopting cleaning as part of their lifestyle rather than a sanitary chore, the green cleaners market is rapidly expanding into the mainstream from a niche segment. However, despite the attractive growth and development outlook, the industry needs to gear up and meet a host of challenges confronting its immediate future.
The demand for household green cleaning products is primarily driven by the growing consumer concern for family health and environment. Green cleaning products address these concerns through a range of biodegradable, non-toxic, earth-friendly ingredients that are derived from renewable natural resources, and packaged in recyclable or reusable containers. On the other hand, despite the inherent advantages, factors such as high prices and lack of public awareness continue to daunt rapid expansion of the industry. Majority of users are still ignorant about the long-term debilitating effects of conventional cleaners on human and animal health, as well as the environment. In the present scenario, most green cleaning products are perceived to be costlier and lesser effective over conventional cleaners. Retail consumers are price sensitive, especially in the light of recent economic recession, and demand more value for money from green cleaning products. Therefore, the green cleaning manufacturers are faced with the uphill task of gaining consumer confidence through low-cost innovative products, differentiated services and high performance. In addition, manufacturers also need to comply with stringent ecolabeling procedures and regulations, as well as expound benefits and visibility of such earth-friendly solutions to the market at large.
Technological developments aid in sustaining high product innovation in the green cleaning industry. However, as the number of green products multiplies, concerns about fraudulent green washing continue to grow, debasing the credibility of the industry as a whole. Consumers are misled by false or vague eco-friendly, safe and green claims made by manufacturers aiming to make quick bucks. World over, governments are initiating stringent regulations to address the issue, monitoring not only the advertisement claims, but also product features, labeling, and production / delivery processes. In addition, environmentally conscious consumers as well as retailers are calling for rigorous green standards, forcing all manufacturers to work towards reducing their carbon footprints. In a bid to distinguish themselves from the spurious products, several green product manufacturers are registering for ecolabel and certification programs offered by government and independent agencies. Such programs are mooted by consumers and retailers alike as they offer a common standard for the industry while aiding in making an informed choice.
The US and Europe represent two of the most dominant markets for household green cleaning products worldwide, as stated by the new research report on Household Green Cleaning Products. Asia Pacific constituting a modest share of the global market is ranked among the most promising markets, led by burgeoning regional markets of India, China, Australia, Hong Kong and Korea among others. The market is slated to surge ahead at the overall fastest compounded growth rate of about 25% through 2017. By product category, General Household Cleaners captures a sizeable chunk of the market. Laundry cleaning products are projected to show vast potential in the future, racing ahead at an impressive growth rate of 24% through 2017.
Key market participants profiled in the report include 3M Company, Core Products Company Inc, Earth Friendly Products Inc., Ecolab, Inc., Ecover, Green Bridge Industries Inc., Method Products Ltd, SC Johnson & Sons Inc., OxiBrite, Inc., Seventh Generation Inc., The Clorox Company, among others.
© Global Industry Analysts, Inc
The demand for household green cleaning products is primarily driven by the growing consumer concern for family health and environment. Green cleaning products address these concerns through a range of biodegradable, non-toxic, earth-friendly ingredients that are derived from renewable natural resources, and packaged in recyclable or reusable containers. On the other hand, despite the inherent advantages, factors such as high prices and lack of public awareness continue to daunt rapid expansion of the industry. Majority of users are still ignorant about the long-term debilitating effects of conventional cleaners on human and animal health, as well as the environment. In the present scenario, most green cleaning products are perceived to be costlier and lesser effective over conventional cleaners. Retail consumers are price sensitive, especially in the light of recent economic recession, and demand more value for money from green cleaning products. Therefore, the green cleaning manufacturers are faced with the uphill task of gaining consumer confidence through low-cost innovative products, differentiated services and high performance. In addition, manufacturers also need to comply with stringent ecolabeling procedures and regulations, as well as expound benefits and visibility of such earth-friendly solutions to the market at large.
Technological developments aid in sustaining high product innovation in the green cleaning industry. However, as the number of green products multiplies, concerns about fraudulent green washing continue to grow, debasing the credibility of the industry as a whole. Consumers are misled by false or vague eco-friendly, safe and green claims made by manufacturers aiming to make quick bucks. World over, governments are initiating stringent regulations to address the issue, monitoring not only the advertisement claims, but also product features, labeling, and production / delivery processes. In addition, environmentally conscious consumers as well as retailers are calling for rigorous green standards, forcing all manufacturers to work towards reducing their carbon footprints. In a bid to distinguish themselves from the spurious products, several green product manufacturers are registering for ecolabel and certification programs offered by government and independent agencies. Such programs are mooted by consumers and retailers alike as they offer a common standard for the industry while aiding in making an informed choice.
The US and Europe represent two of the most dominant markets for household green cleaning products worldwide, as stated by the new research report on Household Green Cleaning Products. Asia Pacific constituting a modest share of the global market is ranked among the most promising markets, led by burgeoning regional markets of India, China, Australia, Hong Kong and Korea among others. The market is slated to surge ahead at the overall fastest compounded growth rate of about 25% through 2017. By product category, General Household Cleaners captures a sizeable chunk of the market. Laundry cleaning products are projected to show vast potential in the future, racing ahead at an impressive growth rate of 24% through 2017.
Key market participants profiled in the report include 3M Company, Core Products Company Inc, Earth Friendly Products Inc., Ecolab, Inc., Ecover, Green Bridge Industries Inc., Method Products Ltd, SC Johnson & Sons Inc., OxiBrite, Inc., Seventh Generation Inc., The Clorox Company, among others.
© Global Industry Analysts, Inc
Companies Mentioned
- 3M Company
- Core Products Company Inc
- Earth Friendly Products Inc.
- Ecolab Inc.
- Ecover
- Green Bridge Industries Inc.
- Method Products Ltd
- SC Johnson & Sons Inc.
- OxiBrite Inc.
- Seventh Generation Inc.
- The Clorox Company
- Core Products Company Inc
- Earth Friendly Products Inc.
- Ecolab Inc.
- Ecover
- Green Bridge Industries Inc.
- Method Products Ltd
- SC Johnson & Sons Inc.
- OxiBrite Inc.
- Seventh Generation Inc.
- The Clorox Company
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