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Smartphone Apps - Global Strategic Business Report Product Image

Smartphone Apps - Global Strategic Business Report

  • Published: September 2011
  • Region: Global
  • 504 Pages
  • Global Industry Analysts, Inc

This report analyzes the worldwide markets for Smartphone Apps in US$ Million by the following product categories: Gaming Apps, Entertainment Apps, Wellness & Everyday Apps, Money Management & Productivity Apps, and Others. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2008 through 2017.

The report profiles 45 companies including many key and niche players such as

- Appia
- AppCity
- Apple, Inc.
- GetJar
- Google, Inc.
- Handmark Inc.
- MobiHand, Inc.
- Nokia Corporation
- Research In Motion
- Samsung Electronics Co

Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Please note: Reports are sold as single-site single-user licenses. Electronic versions require 24-48 hours as each copy is customized to the client with digital controls and custom watermarks.

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1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1
Study Reliability and Reporting Limitations 1
Disclaimers 2
Data Interpretation & Reporting Level 3
Quantitative Techniques & Analytics 3
Product Definitions and Scope of Study 3
1. Gaming Apps 3
2. Entertainment Apps 4
3. Wellness & Everyday Apps 4
4. Money Management & Productivity Apps 4
5. Others 4

2. INDUSTRY OVERVIEW 5
Earth - A Planet of the Apps: A Curtain Raiser 5
More Smartphones Equals More Smartphone Apps 5
Smartphone Business Apps On the Rise: Why? 6
Opportunity Indicators: Android, the Leading Smartphone Platform 7
Table 1: Worldwide Market for Smartphones (2009 & 2011E):
Percentage Market Share Breakdown of Unit Shipments by
Leading Operating Systems (includes corresponding
Graph/Chart) 7

Table 2: World Market for Smartphones (2010): Breakdown of
Sales Figures in Thousand Units by Geographic Region/Country
(includes corresponding Graph/Chart) 8

Table 3: US Market for Smartphone Applications (2010):
Proportion of Smartphone Users (%) by Number of Applications
Downloaded & Installed on Smartphones (includes
corresponding Graph/Chart) 8
The Current State of the Smartphone Apps Market: A Review 8
A Straight Talk About the Apps Future 9
Market Share Statistics: 10
Table 4: World Smartphone Apps Market (2009 & 2015E):
Percentage Market Share Breakdown of Apps by Smartphone
Platform (includes corresponding Graph/Chart) 10
Market Trends & Issues: A Primer 10
Mobile Apps: A Beneficiary of the Changing Role Mobile
Phones: A Primer 10
Gen X Mobile Phone Users Inspire Development of Innovative
Software Apps 11
Sanguine Climate in Smartphones Market Bodes Well for Apps 11
App Culture More Pronounced in the Developed Markets 12
Low Cost, Convenience & Ease of Use Drive Market Adoption 12
Changing Customer Perception & Growing Awareness Encourage
Growth 13
Digital Lifestyles will Perk Smartphone App Sales 13
Strong Uptake Forecasted Among Commercial/Corporate Subscribers 13
Benefits Accorded to Business Users 13
Smartphone Apps and SaaS Intersect 14
Mushy Teens Also On the Radar 14
Rise of Multi-Channel App Strategy 14
Cost of Creating Apps 15
App Helps Lower Churn Rate Among Service Providers 15
Service Providers Wield Apps As a Tool for Differentiation 15
Service Providers Continue to Push the Boundaries of Apps 16
Free Smartphone Apps: Competitor or Complementary? 16
Table 5: Percentage Share Breakdown of Major App Stores
Offering by Paid Apps and Free Apps (includes corresponding
Graph/Chart) 17
Mobile Marketing: Media World Clamber on to the Mobile
Bandwagon 17
Medical Apps: Where Health Meets Technology 18
Health Apps Usage for Expectant Mothers and New Born Increasing 19
FDA Likely to Introduce Regulations For Medical App 19
Automotive Apps On the Move 19
Mobile App Stores Evolve From Walled Garden Models to Open
Garden Models 19
Competition Heats Up 20
Despite Stiff Competition, Apple's App Store Emerges Tall
Over the Horizon 21
Can Google Reiterate Its Android OS Success With Apps? 21
RIM Strengthens Grip On the Application Market 22
Independent App Stores Alter Market Strategy 22
Mobile Operators Join the Fray 22
Table 6: Breakdown of Number of Available Applications &
Cumulative Downloads for Major App Stores As of July 2011
(includes corresponding Graph/Chart) 23
Challenges to Reckon With... 23
Shortage of Wireless Spectrum 24
Lack of Quality Apps 24
Lack Of Marketing Push 24
Risks Associated With Smartphone Apps In Organizations 24
Industry Still Underprepared to Tackle Security Concerns 25
Final Frontiers 25
Mobile Web Browser: A Future Threat to Mobile Apps Market? 26
Can BlackBerry PlayBook Browser Supplant Mobile App Use? 26
Outlook 27

3. PRODUCT OVERVIEW 28
Introduction 28
Gaming Apps 28
Entertainment Apps 29
Wellness & Everyday Apps 29
Money Management & Productivity Apps 29
Others 30
Developing a Smartphone App 30
The Value Chain For Mobile App Market 30
Revenue Model For Apps 31

4. PRODUCT INNOVATIONS/INTRODUCTIONS 32
Crunchyroll, Marvelous Entertainment Launch Smartphone Apps 32
iFree Showcases Cutting-Edge Smartphone Apps 32
Handmark to Launch Apps for BlackBerry 6 32
Telecom Italia Unveils TIM store 32
UGO Entertainment Unveils GameVideos Mobile Application 33
Lee Enterprises to Launch Mobile Apps for Media Properties 33
Telstra Intends to Launch Applications on Android Market 33
Handmark Introduces Twitter Application for Android Platform 33
Amazon and Research In Motion Introduces Amazon MP3 34
Nokia and Skype Unveils Skype for Symbian 34
Sony Europe to Launch PlayStation App for Android and iPhone
Platforms 34
Mercedes-Benz Launches MIP Connectivity System 35
Rogers Media Introduces Rogers Sportsnet App 35
OnStar and Chevrolet Rolls Out New Mobile App 35
Digital Journal Teams up with Polar Mobile for Introducing
Smartphone Apps 36
Polar Mobile and WWF-Canada Team Up to Launch Smartphone Apps 36
Agilysys Introduces Mobile ResNet App 36
Astellas Pharma Launches Smartphone App for Cardiac Imaging Test 37
Nokia to Launch Foursquare App for Symbian Smartphones 37
Adidas Launches miCoach Fitness Tracking App 37
OnStar Extends Smartphone App Technology 37
Google Korea Introduces Smartphone Apps for Android Smartphones 38
Borders Unveils e-bookstore Smartphone Apps 38
AppCity.com Introduces Online Mobile Apps Store 38
Chrysler Group to Launch Mobile Vehicle-Information Apps 38
Blueworld Communities Introduces Afridoctor Smartphone App 39
Polar Mobile Rolls Out BlackBerry® Super Apps 39
Integrated Document Solutions Unveils iPhone Mobile Apps 39
Motorola Launches ShoutOUT App on Motorola Droid 40
rentals.com Launches Smartphone Apps 40
National Football Post Partners and Handmark® to Launch NFP
Mobile Apps for Pro-Football Fans 40
AFP and Handmark® Introduce AFP Mobile News for BlackBerry®
Platform 40
Handmark Introduces TweetCaster for BlackBerry Smartphones 41
Handmark and PinStack.com to Launch New Mobile Apps 41
Handmark Launches Express News for Android Platform 41
Handmark and Thomson Reuters Launch New App for BlackBerry
Smartphones 41
MobiHand Launches On-Device Windows Mobile App Store 42
MobiHand Introduces On-Device App Store Client for Blackberry 42
Orange Unveils App Store In France and the UK 42
Orange Unveils Widget Services 42
Telefonica Unveils App Store 43
Telstra Introduces SurfKit Mobile Internet Platform 43
Samsung Introduces Samsung Mobile Widget SDK for TouchWiz User
Interface 43
Google Rolls Out Google Voice Apps for BlackBerry and Android
Platforms 43
IBM Unveils New Apps for Smartphones 43
Google to Introduce BlackBerry Google Apps Connector 44
Pittsburg Steelers Introduce Steelers Game Day Plus App 44
Registered Express Incorporates Android Smartphone and iPhone
Apps 44

5. RECENT INDUSTRY ACTIVITY 45
Pocketgear Rebrands as Appia 45
Research In Motion Opens BlackBerry App World™ Portal to
Accept BlackBerry® PlayBook™ Apps 45
SplashData Takes Over Iambic 45
PocketGear Takes over Handango 46
Zolstice and ExitCare Team up to Develop Smartphone Apps 46
HP to Offer Free Download Demo of ePrint 46
Samsung to Launch App Store 46
Pinch Media and Flurry to Merge Operations 47
University of Michigan Researchers Develop PowerTutor
Smartphone App 47

6. FOCUS ON SELECT PLAYERS 48
Appia (USA) 48
AppCity (France) 48
Apple, Inc. (USA) 48
GetJar (USA) 48
Google, Inc. (USA) 49
Handmark Inc (USA) 49
MobiHand, Inc. (USA) 49
Nokia Corporation (Finland) 50
Research In Motion (Canada) 50
Samsung Electronics Co., Ltd (South Korea) 50

7. GLOBAL MARKET PERSPECTIVE 51
Table 7: Global Recent Past, Current & Future Analysis for
Smartphone Apps by Geographic Region/Country - US, Canada,
Japan, Europe, Asia-Pacific, Latin America and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) 51

Table 8: Global 10-Year Perspective for Smartphone Apps by
Geographic Region - Percentage Breakdown of Value Sales for
US, Canada, Japan, Europe, Asia-Pacific, Latin America and
Rest of World Markets for Years 2008, 2011 & 2017 (includes
corresponding Graph/Chart) 52

Table 9: World Recent Past, Current & Future Analysis for
Gaming Apps by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 53

Table 10: World 10-Year Perspective for Gaming Apps by
Geographic Region - Percentage Share Breakdown of Value Sales
for US, Canada, Japan, Europe, Asia-Pacific, Latin America and
Rest of World Markets for Years 2008, 2011 & 2017 (includes
corresponding Graph/Chart) 54

Table 11: World Recent Past, Current & Future Analysis for
Entertainment Apps by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 55

Table 12: World 10-Year Perspective for Entertainment Apps by
Geographic Region - Percentage Share Breakdown of Value Sales
for US, Canada, Japan, Europe, Asia-Pacific, Latin America and
Rest of World Markets for Years 2008, 2011 & 2017 (includes
corresponding Graph/Chart) 56

Table 13: World Recent Past, Current & Future Analysis for
Wellness & Everyday Apps by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific, Latin America and Rest of World
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) 57

Table 14: World 10-Year Perspective for Wellness & Everyday
Apps by Geographic Region - Percentage Share Breakdown of
Value Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin
America and Rest of World Markets for Years 2008, 2011 & 2017
(includes corresponding Graph/Chart) 58

Table 15: World Recent Past, Current & Future Analysis for
Money Management/Productivity Apps by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) 59

Table 16: World 10-Year Perspective for Money
Management/Productivity Apps by Geographic Region - Percentage
Share Breakdown of Value Sales for US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets for
Years 2008, 2011 & 2017 (includes corresponding Graph/Chart) 60

Table 17: World Recent Past, Current & Future Analysis for
Other Apps by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific, Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 61

Table 18: World 10-Year Perspective for Other Apps by
Geographic Region - Percentage Share Breakdown of Value Sales
for US, Canada, Japan, Europe, Asia-Pacific, Latin America and
Rest of World Markets for Years 2008, 2011 & 2017 (includes
corresponding Graph/Chart) 62

8. THE UNITED STATES 63
A.Market Analysis 63
Apps Revolutionize the US Infotainment Market 63
Product Launches 64
Strategic Corporate Developments 69
Select US Players 70
B.Market Analytics 72
Table 19: US Recent Past, Current & Future Analysis for
Smartphone Apps by Product Category - Gaming Apps,
Entertainment Apps, Wellness & Everyday Apps, Money
Management/Productivity Apps, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 72

Table 20: US 10-Year Perspective for Smartphone Apps by
Category - Percentage Breakdown of Value Sales for Gaming
Apps, Entertainment Apps, Wellness & Everyday Apps, Money
Management/Productivity Apps, and Others Markets for Years
2008, 2011 & 2017 (includes corresponding Graph/Chart) 73

9. CANADA 74
A.Market Analysis 74
Market Overview 74
Product Launches 74
Strategic Corporate Development 77
Research In Motion - A Key Player 78
B.Market Analytics 79
Table 21: Canadian Recent Past, Current & Future Analysis
for Smartphone Apps by Product Category - Gaming Apps,
Entertainment Apps, Wellness & Everyday Apps, Money
Management/Productivity Apps, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 79

Table 22: Canadian 10-Year Perspective for Smartphone Apps
by Product Category - Percentage Breakdown of Value Sales
for Gaming Apps, Entertainment Apps, Wellness & Everyday
Apps, Money Management/ Productivity Apps, and Others
Markets for Years 2008, 2011 & 2017 (includes corresponding
Graph/Chart) 80

10. JAPAN 81
A.Market Analysis 81
Product Launch 81
B.Market Analytics 82
Table 23: Japanese Recent Past, Current & Future Analysis
for Smartphone Apps by Product Category - Gaming Apps,
Entertainment Apps, Wellness & Everyday Apps, Money
Management/Productivity Apps, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 82

Table 24: Japanese 10-Year Perspective for Smartphone Apps
by Product Category - Percentage Breakdown of Value Sales
for Gaming Apps, Entertainment Apps, Wellness & Everyday
Apps, Money Management/ Productivity Apps, and Others
Markets for Years 2008, 2011 & 2017 (includes corresponding
Graph/Chart) 83

11. EUROPE 84
A.Market Analysis 84
Market Overview 84
Product Launches 84
Strategic Corporate Development 85
B.Market Analytics 86
Table 25: European Recent Past, Current & Future Analysis
for Smartphone Apps by Region/ Country - France, Germany,
Italy, UK and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Million for Years 2008
through 2017 (includes corresponding Graph/Chart) 86

Table 26: European 10-Year Perspective for Smartphone Apps
by Country/Region - Percentage Share Breakdown of Value
Sales for France, Germany, Italy, UK and Rest of Europe
Markets for Years 2008, 2011 & 2017 (includes corresponding
Graph/Chart) 87

Table 27: European Recent Past, Current & Future Analysis
for Smartphone Apps by Product Category - Gaming Apps,
Entertainment Apps, Wellness & Everyday Apps, Money
Management/Productivity Apps, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 88

Table 28: European 10-Year Perspective for Smartphone Apps
by Product Category - Percentage Breakdown of Value Sales
for Gaming Apps, Entertainment Apps, Wellness & Everyday
Apps, Money Management/ Productivity Apps, and Others
Markets for Years 2008, 2011 & 2017 (includes corresponding
Graph/Chart) 89

11a. FRANCE 90
A.Market Analysis 90
Product Launch 90
AppCity - A Key Player 90
B.Market Analytics 91
Table 29: French Recent Past, Current & Future Analysis for
Smartphone Apps by Product Category - Gaming Apps,
Entertainment Apps, Wellness & Everyday Apps, Money
Management/Productivity Apps, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 91

Table 30: French 10-Year Perspective for Smartphone Apps by
Product Category - Percentage Breakdown of Value Sales for
Gaming Apps, Entertainment Apps, Wellness & Everyday Apps,
Money Management/ Productivity Apps, and Others Markets for
Years 2008, 2011 & 2017 (includes corresponding Graph/Chart) 92

11b. GERMANY 93
A.Market Analysis 93
Market Share Statistics: 93
Table 31: German Smartphone App Users (2010): Percentage
Share Breakdown by Average Spending on Smartphone Apps
(includes corresponding Graph/Chart) 93
Product Launch 93
B.Market Analytics 94
Table 32: German Recent Past, Current & Future Analysis for
Smartphone Apps by Product Category - Gaming Apps,
Entertainment Apps, Wellness & Everyday Apps, Money
Management/Productivity Apps, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 94

Table 33: German 10-Year Perspective for Smartphone Apps by
Product Category - Percentage Breakdown of Value Sales for
Gaming Apps, Entertainment Apps, Wellness & Everyday Apps,
Money Management/ Productivity Apps, and Others Markets for
Years 2008, 2011 & 2017 (includes corresponding Graph/Chart) 95

11c. ITALY 96
A.Market Analysis 96
Product Launch 96
B.Market Analytics 97
Table 34: Italian Recent Past, Current & Future Analysis for
Smartphone Apps by Product Category - Gaming Apps,
Entertainment Apps, Wellness & Everyday Apps, Money
Management/Productivity Apps, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 97

Table 35: Italian 10-Year Perspective for Smartphone Apps by
Product Category - Percentage Breakdown of Value Sales for
Gaming Apps, Entertainment Apps, Wellness & Everyday Apps,
Money Management/Productivity Apps, and Others Markets for
Years 2008, 2011 & 2017 (includes corresponding Graph/Chart) 98

11d. THE UNITED KINGDOM 99
A.Market Analysis 99
Market Overview 99
Product Launches 99
B.Market Analytics 100
Table 36: UK Recent Past, Current & Future Analysis for
Smartphone Apps by Product Category - Gaming Apps,
Entertainment Apps, Wellness & Everyday Apps, Money
Management/Productivity Apps, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 100

Table 37: UK 10-Year Perspective for Smartphone Apps by
Product Category - Percentage Breakdown of Value Sales for
Gaming Apps, Entertainment Apps, Wellness & Everyday Apps,
Money Management/Productivity Apps, and Others Markets for
Years 2008, 2011 & 2017 (includes corresponding Graph/Chart) 101

11e. REST OF EUROPE 102
A.Market Analysis 102
Product Launches 102
Nokia Corporation - A Key Player 103
B.Market Analytics 104
Table 38: Rest of Europe Recent Past, Current & Future
Analysis for Smartphone Apps by Product Category - Gaming
Apps, Entertainment Apps, Wellness & Everyday Apps, Money
Management/Productivity Apps, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 104

Table 39: Rest of Europe 10-Year Perspective for Smartphone
Apps by Product Category - Percentage Breakdown of Value
Sales for Gaming Apps, Entertainment Apps, Wellness &
Everyday Apps, Money Management/Productivity Apps, and
Others Markets for Years 2008, 2011 & 2017 (includes
corresponding Graph/Chart) 105

12. ASIA-PACIFIC 106
A.Market Analysis 106
Market Overview 106
China-The Hotbed for Smartphone Apps 106
Dominance of Local Players 107
Apps Provide Opportunity for Automotive Manufacturers 107
Product Launches 107
Samsung Electronics Co., Ltd - A Key Player in South Korea 108
B.Market Analytics 109
Table 40: Asia-Pacific Recent Past, Current & Future
Analysis for Smartphone Apps by Product Category - Gaming
Apps, Entertainment Apps, Wellness & Everyday Apps, Money
Management/Productivity Apps, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 109

Table 41: Asia-Pacific 10-Year Perspective for Smartphone
Apps by Product Category - Percentage Breakdown of Value
Sales for Gaming Apps, Entertainment Apps, Wellness &
Everyday Apps, Money Management/ Productivity Apps, and
Others Markets for Years 2008, 2011 & 2017 (includes
corresponding Graph/Chart) 110

13. LATIN AMERICA 111
Market Analysis 111
Table 42: Latin America Recent Past, Current & Future
Analysis for Smartphone Apps by Product Category - Gaming
Apps, Entertainment Apps, Wellness & Everyday Apps, Money
Management/ Productivity Apps, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 111

Table 43: Latin America 10-Year Perspective for Smartphone
Apps by Product Category - Percentage Breakdown of Value
Sales for Gaming Apps, Entertainment Apps, Wellness &
Everyday Apps, Money Management/Productivity Apps and Others
Markets for Years 2008, 2011 & 2017 (includes corresponding
Graph/Chart) 112

14. REST OF WORLD 113
A.Market Analysis 113
Product Launch 113
B.Market Analytics 114
Table 44: Rest of World Recent Past, Current & Future
Analysis for Smartphone Apps by Product Category - Gaming
Apps, Entertainment Apps, Wellness & Everyday Apps, Money
Management/ Productivity Apps, and Others Markets
Independently Analyzed with Annual Sales Figures in US$
Million for Years 2008 through 2017 (includes corresponding
Graph/Chart) 114

Table 45: Rest of World 10-Year Perspective for Smartphone
Apps by Product Category - Percentage Breakdown of Value
Sales for Gaming Apps, Entertainment Apps, Wellness &
Everyday Apps, Money Management/Productivity Apps, and
Others Markets for Years 2008, 2011 & 2017 (includes
corresponding Graph/Chart) 115

COMPETITIVE LANDSCAPE

Total Companies Profiled: 45

------------------------------------------
Region/Country Players
------------------------------------------
The United States 26
Canada 3
Japan 1
Europe 10
France 2
Germany 1
The United Kingdom 2
Italy 1
Spain 1
Rest of Europe 3
Asia-Pacific (Excluding Japan) 5
------------------------------------------

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