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Automotive Human Machine Interface Systems - Global Strategic Business Report
Global Industry Analysts, Inc, September 2011, Pages: 386
This report analyzes the worldwide markets for Automotive Human Machine Interface (HMI) Systems in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2008 through 2017.
The report profiles 46 companies including Alpine, Altran Praxis Limited, Clarion, Continental AG, Cypress Semiconductor Corporation, Delphi Corporation, DENSO Corporation, EAO, Gracenote Inc., Harman, Immersion Corporation, Johnson Controls Inc., Loquendo S.p.A, Magneti Marelli S.p.A, Mecel AB, Nippon Seiki Co., Ltd., Nuance Communications Inc., SVOX AG, Sharp Microelectronics of the Americas, Toshiba Mobile Display Co., Ltd., Valeo, Visteon Corporation, and VoiceBox Technologies, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.
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1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS 1
Study Reliability and Reporting Limitations 1
Disclaimers 2
Data Interpretation & Reporting Level 3
Quantitative Techniques & Analytics 3
Product Definitions and Scope of Study 3
2. INDUSTRY OVERVIEW 4
Automotive Manufacturing Industry: A Prelude 4
Table 1: Emerging Dominance of OEMs From Developing Countries
in the Global Automotive Manufacturing Market (2008 & 2020P):
Percentage Share Breakdown of Number of OEMs by Origin - OEMs
from Developed Automotive Markets & OEMs from Emerging
Automotive Markets 5
Table 2: Emerging Dominance of OEMs From Developing Countries
in the Global Passenger Car Market (2008 & 2020P): Percentage
Share Breakdown of Regional & foreign OEMs by Region/Country
(includes corresponding Graph/Chart) 5
Automotive HMI: A Quick Primer 6
Portable Devices for the Car: A Rich Mixture of Challenges &
Opportunities for HMI 6
HMI of Center Consoles: The Focal Area of Development 7
Need to Avoid Driver Distraction: A Guiding HMI Design Goal 8
Touch Screen Interfaces Making an Impact 8
Capacitive Touch: Redefining Man to Vehicle Interaction 9
Touch Screens Inputs: A Primary Beneficiary of Capacitive
Sensing Technology 10
Gesture Based Touch Control to Boost Market Prospects for
Touch Screen HMI Systems 10
Hands Free Control: The Future of Automotive HMI Systems 11
Speech: The Most Natural & Realistic Interface between
Humans & Machines 11
Telematics & Car Infotainment: A Boon for the SR Technology
Market 12
Issues Surrounding Voice Based HMI Systems 13
Current Market Scenario 14
Recession & the Automotive Industry 14
Table 3: World Production of Passenger Cars by Geographic
Region in ‘000' Units for Years 2006 Through 2009 (includes
corresponding Graph/Chart) 15
Table 4: World Production of Commercial Vehicles by
Geographic Region in ‘000' Units for Years 2006 through 2009
(includes corresponding Graph/Chart) 16
Implications for Automotive HMI Systems Market 17
Outlook, Post Recession 17
Market Potential, Quantified 17
Other Trends & Issues 18
Regulatory Riders: A Key Growth Driver 18
Waxing Demand for Automotive Electronics: A Business Case for
HMI 18
Growing Importance of Automotive Software To Benefit the
Market for HMI 19
Opportunity Indicator 20
Table 5: Increasing Electronic Content in Automobiles: A
Comparative Analysis of Electronic Component & Software
Value As a Percentage of Total Vehicle Value for Years
1975, 2000 & 2010 (includes corresponding Graph/Chart) 20
Boom in the Auto Entertainment Augurs Well for Automotive HMI
Systems Market 20
Entertainment Becomes Punchier With Infotainment 21
Table 6: World Market for GPS Based In-Vehicle Navigation
Applications (2010): Percentage Share Breakdown of Revenue
by Geographic Region/ Country (includes corresponding
Graph/Chart) 21
Growing Demand for Low-Carbon Vehicles Augur Well for
Automotive HMI Systems 22
Affordability: A Key Factor for Success 22
Design Challenges Keep Manufacturers On Toes 22
3. PRODUCT OVERVIEW 24
Automotive Human Machine Interface (HMI) Systems: An Introduction 24
Automotive HMI Technologies 24
Manual HMI Systems 24
Touch Screen Interfaces 25
Advantages 25
Resistive Touch Screens 25
Capacitive Touch Screens 25
Voice-Based HMI Systems 25
Haptic Technology 26
Head-Up Display 26
Low Frequency Electric Field Sensors 27
Other User Discrimination Techniques 27
Vision-Based Camera Systems 27
Biometric Sensors 27
Reflective IR Proximity Detection 27
Electric Field Sensors 27
4. STRATEGIC CORPORATE DEVELOPMENTS 28
TRW Automotive Holdings Introduces New Steering Column Control
Modules 28
Mecel Introduces Mecel Populus Software Release 4.2 for
Automotive HMI 28
Nuance Snaps Up SVOX 28
German Engineers Develop Touch Screen for Steering Wheel
Interface Control 29
Metra Launches Novel Steering Wheel Control Interface 29
Kia Canada Introduces UVO for In-Car Infotainment 29
Ford Introduces MyFord Touch In-Car Touchscreens in Europe 30
General Motors Company To Develop Complete Windshield HUD Unit 30
Bayerische Motoren Werke Rolls Out Head-Up-Display 30
Cypress Semiconductor Launches Automotive-Qualified Capacitive
Touch-Sensing Range 30
Toshiba Electronics Europe Launches BMSKTOPAS900 Starter Kit 31
Pioneer Presents Network Vision Head Up Display 32
EAO Launches Series 04 PIT 32
Ford & Nuance Update Sync 32
EAO Launches Series 56 MTSM Products 33
EAO Rolls Out Series 51 Low-depth Switch Line 33
ELAN Unveils Smart-Keyboard™ 33
SC2 by Altran Merges with Praxis 34
Renesas Electronics America Inks Agreement with Immersion
Corporation 34
ODI Digital Imaging Develops Head-Up Display with LEDs 34
Mecel Launches Mecel Populus 3.0 35
Lexus Introduces New Head-Up Display System 35
EAO Introduces Aluminium Switches 35
EAO Introduces Switch Featuring Multicolored Illumination 36
EAO Introduces S.series Lite Keypads 36
EAO Introduces Series 56 Pushbutton 36
Delphi Introduces Delphi Haptics Head-Up Display 36
EAO Introduces Glass Mounted Series 56 Multi-Tone Sound Module 37
EAO Introduces Series 71 PCB-Mount Switches 37
Cypress to Unveil PSoC® 3 Architecture 38
DENSO Designs Remote Touch Controller 38
5. FOCUS ON SELECT GLOBAL PLAYERS 39
Alpine (Japan) 39
Altran Praxis Limited (UK) 39
Clarion (USA) 39
Continental AG (Germany) 39
Cypress Semiconductor Corporation (USA) 40
Delphi Corporation (USA) 40
DENSO Corporation (Japan) 40
EAO (Germany) 41
Gracenote Inc. (USA) 41
Harman (USA) 41
Immersion Corporation (USA) 41
Johnson Controls Inc (USA) 42
Loquendo S.p.A (Italy) 42
Magneti Marelli S.p.A (Italy) 42
Mecel AB (Sweden) 43
Nippon Seiki Co., Ltd (Japan) 43
Nuance Communications Inc. (USA) 43
SVOX AG (Switzerland) 44
Sharp Microelectronics of the Americas (USA) 44
Toshiba Mobile Display Co., Ltd. (Japan) 44
Valeo (France) 44
Visteon Corporation (USA) 45
VoiceBox Technologies, Inc (USA) 45
6. GLOBAL MARKET PERSPECTIVE 46
Table 7: World Recent Past, Current & Future Analysis for
Automotive Human Machine Interface Systems - Analyzed with
Annual Sales Figures in US$ Million for Years 2008 through
2017 (includes corresponding Graph/Chart) 46
7. THE UNITED STATES 47
A.Market Analysis 47
Current & Future Analysis 47
Overview 47
US Market Open to New Technologies in HMI Systems 47
Widespread Adoption of Telematics Drives Demand for
Automotive HMI Systems 47
Multi-Function Head Unit Displays Grow in Popularity 48
Strategic Corporate Developments 48
Key Players 51
B.Market Analytics 54
Table 8: US Recent Past, Current & Future Analysis for
Automotive Human Machine Interface Systems - Analyzed with
Annual Sales Figures in US$ Million for Years 2008 through
2017 (includes corresponding Graph/Chart) 54
8. CANADA 55
A.Market Analysis 55
Current & Future Analysis 55
Strategic Corporate Development 55
B.Market Analytics 56
Table 9: Canadian Recent Past, Current & Future Analysis for
Automotive Human Machine Interface Systems - Analyzed with
Annual Sales Figures in US$ Million for Years 2008 through
2017 (includes corresponding Graph/Chart) 56
9. JAPAN 57
A.Market Analysis 57
Current & Future Analysis 57
Huge Adoption of Navigation Systems Boosts Displays Market 57
Strategic Corporate Developments 57
Key Players 58
B.Market Analytics 59
Table 10: Japanese Recent Past, Current & Future Analysis
for Automotive Human Machine Interface Systems - Analyzed
with Annual Sales Figures in US$ Million for Years 2008
through 2017 (includes corresponding Graph/Chart) 59
10. EUROPE 60
A.Market Analysis 60
Current & Future Analysis 60
Overview 60
In-Dash Navigation Systems to Become Standard in European
Automobiles - To Drive Demand for HMI Systems 60
AIDE Project Sets Platform for Automotive HMI R&D 60
B.Market Analytics 61
Table 11: European Recent Past, Current & Future Analysis
for Automotive Human Machine Interface Systems by Geographic
Region - France, Germany, Italy, UK and Rest of Europe
Markets Independently Analyzed with Annual Sales Figures in
US$ Million for Years 2008 through 2017 (includes
corresponding Graph/Chart) 61
Table 12: European 10-Year Perspective for Automotive Human
Machine Interface Systems by Geographic Region - Percentage
Breakdown of Value Sales for France, Germany, Italy, UK and
Rest of Europe Markets for Years 2008, 2011 and 2017
(includes corresponding Graph/Chart) 62
10a. FRANCE 63
A.Market Analysis 63
Current & Future Analysis 63
Valeo - A Key French Player 63
B.Market Analytics 64
Table 13: French Recent Past, Current & Future Analysis for
Automotive Human Machine Interface Systems - Analyzed with
Annual Sales Figures in US$ Million for Years 2008 through
2017 (includes corresponding Graph/Chart) 64
10b. GERMANY 65
A.Market Analysis 65
Current & Future Analysis 65
Increased Adoption of Better Quality Sat Navs Fuel Demand
for Larger Screen Display Interfaces 65
Strategic Corporate Developments 65
Key Players 70
B.Market Analytics 71
Table 14: German Recent Past, Current & Future Analysis for
Automotive Human Machine Interface Systems - Analyzed with
Annual Sales Figures in US$ Million for Years 2008 through
2017 (includes corresponding Graph/Chart) 71
10c. ITALY 72
A.Market Analysis 72
Current & Future Analysis 72
Key Players 72
B.Market Analytics 73
Table 15: Italian Recent Past, Current & Future Analysis for
Automotive Human Machine Interface Systems - Analyzed with
Annual Sales Figures in US$ Million for Years 2008 through
2017 (includes corresponding Graph/Chart) 73
10d. UNITED KINGDOM 74
A.Market Analysis 74
Current & Future Analysis 74
Strategic Corporate Developments 74
Altran Praxis Limited - A Key British Player 75
B.Market Analytics 76
Table 16: UK Recent Past, Current & Future Analysis for
Automotive Human Machine Interface Systems - Analyzed with
Annual Sales Figures in US$ Million for Years 2008 through
2017 (includes corresponding Graph/Chart) 76
10e. REST OF EUROPE 77
A.Market Analysis 77
Current & Future Analysis 77
Strategic Corporate Developments 77
Key Players 78
B.Market Analytics 80
Table 17: Rest of Europe Recent Past, Current & Future
Analysis for Automotive Human Machine Interface Systems -
Analyzed with Annual Sales Figures in US$ Million for Years
2008 through 2017 (includes corresponding Graph/Chart) 80
11. ASIA-PACIFIC 81
A.Market Analysis 81
Current & Future Analysis 81
Australia - A Key Regional Market 81
B.Market Analytics 82
Table 18: Asia-Pacific Recent Past, Current & Future
Analysis for Automotive Human Machine Interface Systems -
Analyzed with Annual Sales Figures in US$ Million for Years
2008 through 2017 (includes corresponding Graph/Chart) 82
12. REST OF WORLD 83
A.Market Analysis 83
Current & Future Analysis 83
B.Market Analytics 83
Table 19: Rest of World Recent Past, Current & Future
Analysis for Automotive Human Machine Interface Systems -
Analyzed with Annual Sales Figures in US$ Million for Years
2008 through 2017 (includes corresponding Graph/Chart) 83
COMPETITIVE LANDSCAPE
Total Companies Profiled: 46 (including Divisions/Subsidiaries - 48)
------------------------------------------
Region/Country Players
------------------------------------------
The United States 19
Canada 4
Japan 6
Europe 17
France 2
Germany 6
The United Kingdom 2
Italy 2
Rest of Europe 5
Asia-Pacific (Excluding Japan) 2
------------------------------------------
The success of most automotive technologies and systems hinges onto the intuitiveness of the user interface making the human machine interface (HMI) system the stepping-stone of success of all automotive products and solutions. Providing operator terminals through which users can efficiently operate and control automotive systems, HMI systems remain critical to the success of automotive applications such as automotive audio/video systems, GPS systems, power seat controls, side mirror control climate control, and power windows. While growth in the number of in-car applications no doubt enhances the attractiveness of vehicles, it may also increase workload for drivers thereby leading to distraction while behind the wheel. Potentially distracting in-vehicle systems currently include 3D maps/navigation, high-definition videos, Internet access, alpha-numeric messages/texting, emails and conversations over the phone. The need to provide drivers with user-friendly interfaces, which can help them control automotive applications with minimal distraction therefore offers a perfect business case for Automotive Human Interface Systems.
Capable of allowing drivers to access entertainment/infotainment functions such as changing music files/radio stations, and navigation without taking the eye off the road, automotive HMI technologies including steering wheel switches, touch screen inputs, and voice recognition systems have become popular in automotive market. Decline in vehicle production as a fall out of the recession induced weak demand for commercial and passenger vehicles however had a trickle down impact on the global automotive HMI systems market, directly squeezing revenues for the market in the year 2009. Despite the clamor over driving safety, which presents a business case for adoption of advanced automotive HMI systems, the perceived opportunity was dampened by the sputtering automotive industry, which suffered the worst during the economic recession. As the passion for luxury cars and SUVs cooled down with consumers trading down to inexpensive, low and mid-tier economy cars with limited features and electronic applications, demand for automotive human machine interface systems softened. Expensive electronic installations such as GPS navigation, video display panels, and intelligent park assists, which are mostly offered as optional features in low-end car segments also witnessed demand declines.
The resurgence in automotive industry in 2010 had a ripple effect on the demand for automotive HMI systems with increased production of passenger cars and commercial vehicles driving new orders for HMI systems. Incentives offered by governments across the globe will continue to drive more frequent development and roll outs of new vehicle models, including alternative vehicles, which in turn will create demand for in-car applications and along with it demand for automotive HMI systems. The current transition in the automotive industry, driven by changing societal values, and priorities against the backdrop of new environmental and economic realities will favor automotive HMI systems market in the long run. Stricter regulations surrounding environmental and passenger protection will also stimulate technology transformation in this industry. This broader industry vision of accident-free driving will offer a rich mixture of challenge and opportunities. As automotive manufacturers add more advanced electronic applications in automobiles in order to gain a head start in the post recession era, demand for efficient human interface systems that control such applications will only increase further. High fuel prices will especially drive adoption of voice and touch enabled navigation technologies, which can optimize routes and save fuel.
Growth in the automotive HMI systems market over the next few years will also be driven by the increasing penetration of consumer portable devices in the automotive sector. The need for continuous delivery of consumer based infotainment functionality into the car is resulting in the growing use of portable devices in the car. Portable device connectivity in a car in turn will create substantial demand for in–vehicle HMI systems that enable direct point-to-point integration of portable devices with the car. Boom in automotive entertainment systems also augurs well for the HMI demand in the automotive segment. From car audio systems, telepresence/telemetrics, interactive navigation to the convergence of information and entertainment (infotainment), the market over the last couple of decades has witnessed sea changes in technology development, and evolution. The upcoming years will witness influx of not so common technologies like navigation systems, video systems, integrated cellular, satellite technologies and unobtrusive gaming. Innovative concepts like intuitive games, which can be played by the car driver safely while driving will present both technological design challenges and lucrative commercial opportunities for HMI systems.
Government mandates directing use of technology for ensuring passenger safety will also drive automotive manufacturers to adopt HMI systems in automobiles like never before. As a result, technologies focusing on passenger and pedestrian safety, such as intelligent park assist, lane departure warning, hands-free calling, speech activated systems, and night vision are rapidly finding their way into new vehicles. Supported by safety legislations, advanced HMI, although expensive are changing from a value proposition business to a commodity business. In the upcoming years, growing adoption among OEMs will expand market penetration reducing the average price of automotive HMI systems further.
Given the critical role played by HMI in determining product acceptance, it is of little surprise that OEMs are focusing on HMI improvements to competitively differentiate their offerings in the marketplace. With modern consumers emphasizing on comfort and convenience, automotive HMI systems, which employ advanced input/output interfaces such as touch screen inputs, video displays, and voice recognition stand to gain in the immediate future.
As stated by the new market research report on Automotive Human Machine Interface Systems, the US represents the largest regional market worldwide. Stringent regulatory riders for passenger safety and widespread adoption of telematics are the key growth drivers for automotive HMI systems in the country. Asia-Pacific is the fastest growing regional market for automotive HMI systems, with dollar sales from the region waxing at a CAGR of about 14.5% over the analysis period.
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