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Worldwide smartphone shipment forecast by region to 2015
Coda Research Consultancy, Sep 2011, Pages: 12
Smartphone shipments totalled 302m units in 2010. Whilst this is considerable, we project that smartphone shipments worldwide will rise more than threefold by the end of 2015, to reach 948m – an increase of +26% CAGR. We project that whilst smartphone shipments to North America will increase by +17% CAGR from 2010 to 2015, shipments to Western Europe will increase by +23%, and shipments to Asia Pacific (incl. Japan) by +33% CAGR.
In terms of operating systems, we estimate that Android smartphones will continue to have the greatest market share in 2015, shipping 415m units, with Windows Phone 7/Windows Mobile taking a 20% share.
This report provides year by year smartphone shipment projections for each region, to 2015, and a comparison between operating system shares in 2011 and 2015.
Methods
This report draws from primary and secondary research. Sources are identified where secondary data has been employed. Forecasts have been developed using a variety of statistical methods and models and where possible have been compared with forecasts from other organizations.
Variables include:
- Previous year(s) shipments and penetration
- Renewal rates
- Demographics and demographic changes
- Consumer demand
- Economic changes
- Expected costs
- 3G+ connections and other infrastructures
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