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Japan Online Advertising Industry Growth and Forecast 2016
AM Mind Power Solutions, Oct 2011, Pages: 42
The report on “Japan Online Advertising Industry Growth and Forecasts 2016” includes a detailed study of the global advertising as well as Japanese online advertising industry. AM Mind Research have also analyzed the industry and its various categories/ segments and trends prevailing in the market. The report also includes the industry, present performance and forecast of its various segments. Additionally, AM Mind Research have discussed cause and effect relationship of macroeconomic and industry factors on the industry providing the basis for the future outlook.
Key Findings
- In 2007 & 2008, Japan's online advertising market registered a small growth and in 2009, the industry was worth an estimated USD ~ billion.
- In 2010, the expenditure on online advertising increased 8.30% YTY, to USD ~ billion. Internet advertising placements increased 10.17%, despite the slowdown in growth in 2009 due to the global economic downturn.
- In 2010, web advertising (PC-based Internet) grew 8.80% compared to 2009, to USD ~ billion (including search engine advertising)
- In 2010 display spending was USD 3.35 billion compared to USD 2.56 billion search advertising revenues.
- Expenditure on search engine advertising has continued to rise, increasing 16.37% to USD ~ billion. The market continued to record a steady growth due to ad spend by companies in the finance, real estate, travel and distribution sector.
- Mobile advertising in 2010, increased 19.47% from 2009, to USD ~ million (including mobile search engine advertising),
- Japan's online advertising market is currently dominated by Yahoo! Japan and Google. Yahoo accounts for ~% of the overall market, followed by Google ~%.
- During 2011 and 2012, advertising revenues is expected to be low while showing a positive trend and soon it is expected to recover from the economy losses made by recession and then Tsunami and Earth quake.
- Online video advertising is an emerging segment and expected to grow with a CAGR 4.60% and generate more revenues in the coming five years. E-commerce is also expected to become a major driving factor behind online advertising growth in Japan.
- The overall online advertising industry is expected to grow at CAGR 4.51% from 2011-2016,
Products Mentioned in this report:
- Online Advertising
- Search Advertising
- Display Advertising
- Mobile Advertising
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