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The World’s Top Performing Spirits Brands, 2011 Edition
just-drinks, Oct 2011, Pages: 82
This report provides quantitative analysis conducted by The IWSR, which ranks the top 109 spirits brands based on latest-available volume data, value analysis and rates of recent growth. This data is then complemented throughout the report by findings from just-drinks' inaugural spirits brand ratings survey, which was sent out to just-drinks' global readership in August 2011.
The result is a fascinating and unique blend of 'quant' and 'qual' market research providing rankings (overall and by spirits category) and industry opinion on what have been the best-performing global spirits brands of 2010.
Following an executive summary and introduction, the report begins by reviewing the top ten overall spirits brands in order, with lengthy textual analysis of why each brand scored where it did. Quantitative performance data and qualitative survey data is provided.
The report then focuses on each of the key spirits categories that were ranked, comprising sections for:
- Scotch
- Vodka
- Non-Scotch whiskies
- Flavoured spirits (including bitters)
- Cognac
- Non-Cognac brandies
- Gin
- Tequila
Once again, lengthy textual analysis of brands ranked within category is provided, together with all quantitative performance data and qualitative survey data.
Finally, the complete ranking table listing all 109 spirits brands is provided as an appendix.
Use this report to:
- Get a unique insight and perspective on how each major spirits brands has performed both overall and within its peer group
- Compare competitor brands with your own
- Gain insight into what the industry thinks about each other's brands
- Gain unique analysis on each brand's volume-, value- and growth-rankings
- Review each brand's 2005-2010 values and volumes, 2009 and 2010 per-case values, 2009-2010 volume growth, plus 5-year CAGR value and volume growth
Product samples
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