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Hard Times Lawn & Garden & National Gardening Survey Set

National Gardening Association, June 2011


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This set includes two publications from National Gardening Association:

2011 National Gardening Survey

The 2011 National Gardening Survey is the comprehensive market research report that leaders in the lawn and garden business count on each year to track the market and help them make strategic marketing decisions. Conducted annually since 1973, the Survey provides in-depth and up-to-date marketing information on industry trends, household participation, consumer profiles and retail sales.

This report covers:

- Lawn Care
- Ornamentals
- Flower Gardening
- Fruits/Berries
- Houseplants
- Container Gardening
- Vegetable Gardening
- Raising Transplants
- Landscaping
- Herb Gardening
- Insect Control
- Tree/Shrub Care
- Water Gardening


Hard Times Lawn & Garden Survey

Is the gardening market recession-proof? Many garden retailers saw strong sales of consumables, but not big-ticket items. Want to know more?

This original, 100-page report includes a wealth of additional information to help leaders in the lawn and garden market make strategic marketing decisions. A representative sample of more than 2,500 households was surveyed by Harris Interactive to obtain the data. The report includes written commentary and complete tables for each survey question broken down by region of the country, gender, age, marital status, education, household income, household size, presence of children, and employment status.

The two publications are also sold separately. The Hard Times Lawn & Garden & National Gardening Survey Set allows you to save up to 25%.



Also available

2011 National Gardening Survey

Hard Times Lawn & Garden Survey



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