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Positioning Your Marketing Strategies to Capitalize on Year-End as a CMO
ExecSense, Oct 2011, Pages: 60
In this webinar, ExecSense examines everything you need to know in 60 minutes about best practices for positioning your marketing strategies to capitalize on year-end in the current economic environment.
The webinar is led by Christine Hollinden and examines the plans of 25 different top marketing executives and how they are updating and implementing their marketing strategies for November & December, and covers:
- How to capitalize on current marketing “deals” for November and December and the holiday seasons; how to use social networking to make a big holiday push; why directed marketing for year-end makes a lot of sense and why so many marketers are shifting money to this
- What every CMO should know about recession marketing this holiday season, including doing more with less budget; prioritizing marketing silos based on ROI; 5 ways to make the most of a small budget in November and December
- The 7 questions most asked by CMOs about spending smarter in November and December; 9 survival strategies you should implement now (mine your data and take advantage of reduced media costs)
- Specific case studies of 5 companies that used year-end in a downturned economy to leave the competition in the dust, their plans for this year, and important lessons learned you and immediately capitalize on in November and December
Upon registering, ExecSense will email you the call-in number for you to listen from your office or mobile phone while viewing the PowerPoint slides (while you can view the PowerPoint online as a webinar, we will also be emailing you the PowerPoint file so you can listen offline, print out the slides, or even transfer the slide jpegs to view on your mobile device).
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource…” – Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group
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