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Establishing 2012 Communications Team Strategies & Goals

ExecSense, Nov 2011, Pages: 60


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In this webinar, ExecSense examines everything you need to know in 60 minutes regarding best practices for establishing 2012 goals and strategies for your communications team.

As research shows most communications executives are already starting on their planning for 2012, the webinar looks into the best tips and techniques used from 10 top communications executives, as well as insights from numerous others, and covers:

- How top communications executives in 25 companies are going about creating their goals for 2012; why they are starting this process now; and a 10-point checklist for what should be covered in your goals
- The 10 'New” golden rules of corporate communications in a social media universe including, telling the truth that lets all your publics know what’s happening, prove it with action, manage for tomorrow by anticipating public reaction and support each employee’s capability and desire to be an honest, knowledgeable ambassador, plus 6 more
- What every communications executive should know about reputation management; media relations; crisis communication; internal communications; investor relations; social responsibility, and more, and how this should be addressed in your goals
- The 10 questions that communications executives need to be ready to answer now from the CEO, management team, and even the board of directors, regarding positioning and strategy for the year ahead
- Specific case studies of 2012 goals and strategic plans from 5 different leading communications executives; how their strategy is different for 2012 than other years; important tips and techniques that you can immediately implement

Upon registering, ExecSense will email you the dial-in phone number and all of the other relevant information and files to attend the webinar. You will also automatically be emailed the audio and PowerPoint files after the webinar in case you were unable to attend the live webinar (registration prior to live event still required). You can view the webinar on your computer, iPad, Kindle, iPhone, Blackberry, Android and many other devices.

Praise for ExecSense Webinars:

“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana

“Dynamic, up-to-date resource…” – Tina Ferguson, CEO of Rapid Success Partners

“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group





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