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Market Tracking: Strollers & Prams in Europe 2011
InterConnection Consulting Group, June 2011, Pages: 280
The report Market Tracking: Strollers & Prams in Europe 2011 provides the most important data about recent market developments in total and per segment plus all relevant market drivers and forecasts. Moreover, it contains the exact market shares of the major producers in terms of quantity and value.
Safety seats and prams are two product groups that are strongly influenced by the long-term declining birth rate in Europe. Both industries are therefore characterized by a strong cut-throat competition that shows a clear separation of brand and price competence. The increasing Europeanization puts pressure on many important local players.
Recurring trends, strong influence of environmental factors and the persistent shift in distribution and within the most important suppliers make the markets for safety seats and prams hard to predict.
The yearly execution of the market study enables users to discover trends and growth potential at a very early stage, to evaluate the competitive situation in the market and to determine and control the impact on strategic decisions.
Market Structure
Market per region and company
Regions
- UK
- France
- Spain
- Italy
- Germany
- Portugal
- Benelux
- Northern Europe
Segments
- Lightweight
- Buggies (=Prams)
- 3- Wheelers
- Standard
- Double or Triple
- Multi Optional Systems
Distribution Channel
- Boutiques
- Mass Market
- Chain Specialised Dealers
- Online Only Stores
For each segment the total market and market shares of the top players for the last two years and forecasts for the next three years are available in the study
Your Benefits at a Glance:
Overview of the development of the total market and the individual Segments.
Market Forecasts for all product segments and regions for the upcoming three years, based on our econometric models.
Awareness of Market Position and development during the last two years, in comparison with major competitors and with respect to:
-Total Market
-Product Groups and Segments
-Distribution Channels
Information about the most important Factors of Influence
Graphic Presentation of the results facilitates the development of your own strategies.
The IC Market Tracking® is modularly built and consists of the following sections:
The Introduction shows the definition and demarcation of product groups, regions, and methodology as well as the objectives of the study.
- The Executive Summary gives a short overview of the results of the study and analyses key facts.
- As an introduction key factors influencing the market are analyzed in the Economic Environment: You will find the most important data on consumer behaviour, main economic indicators, etc.
- The Total Market Analysis shows the development of the market surveyed by value and quantity in different dimensions, such as regions, product groups, and ways of distribution. A forecast for the next years is an essential part of this analysis.
- The Competition Analysis shows in detail the development of the top companies in the market by finding out about the market shares in different categories, changes in market position, benchmarks, average prices, etc.
- Finally, all data are documented in the table section, also called Facts & Figures. Here you will find all absolute and relative sales figures of the top companies in order to check our results. Company profiles provide you with further practical information on the main companies in the market.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
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