Trends that Matter Most: a presentation by Michael Becker, Managing Director of Mobile Marketing Association

Borrell Associates Inc, October 2011

Borrell Associates' Local Mobile Advertising Conference 2011 took place in October and was hosted in Chicago. Videos of fifteen expert speakers at this dynamic and cutting edge conference have been made available to purchase.

Michael Becker, Managing Director at the Mobile Marketing Association gave a fascinating presentation entitled Trends that Matter Most.

Google “mobile media trends” and you'll get 148,000 results. Which trends matter most? This session squelches the noise and tunes into the trends that are having the most impact on mobile media with an emphasis on what it means for local marketers and media companies. Leading industry analysts deliver insights on what's important today for local managers, and how the landscape will change over the next three years.

All video files are in MP4 format. These are high-resolution videos and will take approximately 15 minutes each to download on an average high-speed connection. These recordings do not include the PowerPoint presentations.

NOTE - See special offer package below where you can buy all fifteen videos for a reduced price.

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Customers who bought this item also bought

• Local Mobile Advertising Conference 2011: 15 video presentations
• Mobile by the Numbers: What Consumers and Advertisers are Doing
• Who's Making Money? Media companies who attack the mobile space
• The Ultimate Mobile Vertical: Automotive
• Chuck Martin: Keynote Speaker at Local Mobile Advertising Conference (Chicago 2011)
• The Agency Approach: Integrating Mobile Marketing into Marketing Campaigns
• Tablet Strategies: Will a Mix of Subscription & Ad Revenue Pay Off?
• Tapping into Mobile Ad Networks
• Five Things To Do Next
• Mobile's Biggest Frontier: Real Estate