Borrell Associates' Local Mobile Advertising Conference 2011 took place in October and was hosted in Chicago. Videos of fifteen expert speakers at this dynamic and cutting edge conference have been made available to purchase.
Subscriptions to local news and information content have begun generating revenue for some local media companies. This session explored the prospects for subscription-based services to local content through e-readers and mobile apps through the eyes of four companies that have deployed the model in their markets.
Moderators: Diane Mermigas, Writer and Analyst Consultant Speakers: Sean Polay, Director for Deals and Mobile Products, Dow Jones Media Group; and Fred Lebolt, Senior Vice President, Sun-Times Media Digital
All video files are in MP4 format. These are high-resolution videos and will take approximately 15 minutes each to download on an average high-speed connection. These recordings do not include the PowerPoint presentations.
NOTE - See special offer package below where you can buy all fifteen videos for a reduced price.
