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The Forgotten Mobile Opportunity: Phone Calls!
Borrell Associates Inc, Oct 2011
Borrell Associates' Local Mobile Advertising Conference 2011 took place in October and was hosted in Chicago. Videos of fifteen expert speakers at this dynamic and cutting edge conference have been made available to purchase.
Brent Turner presents The Forgotten Mobile Opportunity: Phone Calls!
Apps, banners, branding, video, texting… they all sound great. But what is a cellphone's primary function? As consumers look up directions and try to locate businesses, “digital call advertising” seems to be a forgotten opportunity.
Brent Turner, a veteran of search advertising at Microsoft who oversaw the launch of Bing, describes how call tracking and analytics could be a veritable gold mine for local media companies.
Speaker: Brent Turner, Executive Vice President for Digital Advertising Products, Marchex
All video files are in MP4 format. These are high-resolution videos and will take approximately 15 minutes each to download on an average high-speed connection. These recordings do not include the PowerPoint presentations.
NOTE - See special offer package below where you can buy all fifteen videos for a reduced price.
Also available
Chuck Martin: Keynote Speaker at Local Mobile Advertising Conference (Chicago 2011)
Trends that Matter Most: a presentation by Michael Becker, Managing Director of Mobile Marketing Association
Mobile by the Numbers: What Consumers and Advertisers are Doing
The Agency Approach: Integrating Mobile Marketing into Marketing Campaigns
Whos Making Money? Media companies who attack the mobile space
Tablet Strategies: Will a Mix of Subscription & Ad Revenue Pay Off?
Iryna Newman of Groupon: Keynote Speaker at Local Mobile Advertising Conference (Chicago 2011)
What Local Advertisers REALLY Think about Mobile Media: a video presentation
Location, Location, Location: the most powerful part of mobile media
Pandoras Next Move: Going Local
Mobiles Biggest Frontier: Real Estate
The Ultimate Mobile Vertical: Automotive
Tapping into Mobile Ad Networks
Five Things To Do Next
Local Mobile Advertising Conference 2011: 15 video presentations
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