The Ultimate Mobile Vertical: Automotive

Borrell Associates Inc, October 2011

Borrell Associates' Local Mobile Advertising Conference 2011 took place in October and was hosted in Chicago. Videos of fifteen expert speakers at this dynamic and cutting edge conference have been made available to purchase.

Automotive is among the top 3 local online advertising categories, but few have figured out how mobile plays a role. The two largest players in the space (Autotrader.com and Cars.com) are developing brilliant strategies to use interactive media, and particularly mobile media, to connect buyers and sellers in the automotive marketplace.

Moderator: C. Lee Smith, President and CEO, Ad-ology Research
Speakers:
Jose Puente, Director of Mobile Strategy, Autotrader.com
Sharon Knitter, Senior Director of Mobile, Cars.com

All video files are in MP4 format. These are high-resolution videos and will take approximately 15 minutes each to download on an average high-speed connection. These recordings do not include the PowerPoint presentations.

NOTE - See special offer package below where you can buy all fifteen videos for a reduced price.

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