Teenage Fashionwear Market Assessment 2011
Key Note Publications Ltd, August 2011, Pages: 163
For the purposes of this Market Assessment, the UK teenage fashionwear market will be defined as clothing for girls and boys aged between 13 and 24 years old. This includes the sale of clothing, footwear and accessories, as well as sales from teenage-specific retailers and clothes collections aimed at adults but purchased by the younger generation. In 2010, Key Note estimates that the total teenage fashion market reached £10.2bn. Prior to this, sales had grown year-on-year until 2009, when a 0.7% decline was observed due to the downturn in the economy.
An interest in fashion is believed to start from a young age, notably among girls, and childrenswear often follows similar trends to that of adult’s fashion. Children are also becoming more independent at a much younger age, making their own choices regarding clothing. While girls are believed to be more fashion conscious from a younger age, there are similar trends in both genders. This includes an emphasis on casual trends, where staple items, such as jeans, basic t-shirts, hoodies and casual footwear, are popular among the younger generation. Branding is also believed to play an important role in teenage fashion, as trends regarding the latest ‘essentials’ are very influential.
Over the last decade, a number of trends have come in and out of fashion in the teenage clothing market, including goth, emo and ‘chav’, among others. These labels are often related to the trends of the moment. While some of these styles are still evident among younger people, they can change very quickly from being fashionable to unpopular. This is most notable in the ‘chav’ trend, which saw youths being labelled as anti-social by the media.
Current trends in the teenage market are believed to be more mainstream and fashion-focused. This is due to the popularity of some retailers, such as Topshop, imitating the latest catwalk trends. Despite this, younger consumers still appear to want to differentiate themselves from the adult population, using more experimental trends and not conforming to smarter styles. A focus on boy’s fashionwear has also become more apparent in recent years, and style has become more important to the gender than previously seen. This is evident in trends, such as retro and ‘geek chic’, which became apparent both in the fashion industry and on the high street. Celebrity culture and the popularity of male stars as fashion icons have also boosted the potential market for the young male consumer.
In regards to the future, the teenage fashionwear market is forecast to grow, although this will be minimal. By 2015, Key Note has estimated that the total teenage fashionwear market will reach £11.15bn. While sales are most likely to continue to increase, factors, such as continued high levels of unemployment among the younger generation and uncertainty regarding further education prospects, may inhibit the market from achieving its full potential.
Foreword
Executive Summary
Introduction
BACKGROUND
METHODOLOGY
DEFINITION
Strategy Overview
MARKET DYNAMICS AND SEGMENTATION
The UK Economy
Population Trends and Demographics
Living Arrangements
Family Expenditure
Employment
Working Patterns
[(c)Education
Relationships
Attitudes and Identity
Sexuality
Body Size
Technological Influences and the Internet
Social Networking
The Leisure Industry
Political Fashion
Basic Fashion and the Young Consumer
Market Size
FORECASTS
The UK Clothing Market
OVERVIEW
MARKET SIZE
Retail Sales
Retail Prices
Manufacturers' Sales
Number of UK Clothing Manufacturers
KEY TRENDS
Globalisation
The Media's Influence on Fashion
'Fast-Fashion' and the Disposability of Clothing
The End of Cheap Clothing
Upmarket Youth Retailers
Experimentation in Teenage Fashion
Anything Goes
CONSUMER TRENDS
MARKETING ACTIVITY
Marketing to the Younger Generation
ADVERTISING
DISTRIBUTION
Women's and Girls' Clothing
BACKGROUND
MARKET SIZE
KEY TRENDS
Blurring of Definitions
Changing Body Sizes
Fast-Fashion
The Lingerie Market Booms
CONSUMER TRENDS
ADVERTISING
DISTRIBUTION
Men's and Boys' Clothing
BACKGROUND
MARKET SIZE
KEY TRENDS
Smarter Trends
Geek Chic
Multi-Purpose Sportswear
Sportswear
CONSUMER TRENDS
ADVERTISING
DISTRIBUTION
Accessories, Sportswear and Jeans
OVERVIEW
ACCESORIES
Market Size
Key Trends
Major Players
Consumer Trends
SPORTSWEAR
Market Size
Key Trends
Major Players
Consumer Trends
JEANS
Market Size
Key Trends
Major Players
Consumer Trends
Footwear
BACKGROUND
MARKET SIZE
KEY TRENDS
Rise of the Brands
The Media's Influence
Casual Trends for Women
CONSUMER TRENDS
ADVERTISING
DISTRIBUTION
An International Perspective
OVERVIEW
Global Exports
Global Imports
PEST Analysis
POLITICAL
Rise in VAT
Sustainability
ECONOMIC
Globalisation
Cost of Cotton
SOCIAL
Celebrity Culture
TECHNOLOGICAL
Consumer Dynamics
OVERVIEW
TEENAGE FASHIONWEAR
Representation on the High Street
ATTITUDES TOWARDS CLOTHING RETAILERS AND TRENDS
Importance of Trends
Consumer Views on Retailers
Specialised Clothing Preferences
VALUE AS A DECIDING FACTOR
Consumption of Value Clothing
PREFERENCES REGARDING CLOTHING FABRICS
Importance of Textiles
Synthetic or Natural Fabrics
ACCESSORISING
Consumers Accessorising Habits
Company Profiles
ABERCROMBIE and FITCH (UK) LTD
Company Structure
Brand Information
Recent and Future Developments
Profitability
ARCADIA GROUP LTD
Company Structure
Brand Information
Recent and Future Developments
Profitability
DEBENHAMS PLC
Company Structure
Brand Information
Recent and Future Developments
Profitability
GAP INC
Company Structure
Brand Information
Recent and Future Developments
Profitability
HandM HENNES and MAURITZ UK LTD
Company Structure
Brand Information
Recent and Future Developments
Profitability
MARKS AND SPENCER PLC
Company Structure
Brand Information
Recent and Future Developments
Profitability
NEW LOOK RETAILERS LTD
Company Structure
Brand Information
Recent and Future Developments
Profitability
NEXT PLC
Company Structure
Brand Information
Recent and Future Developments
Profitability
PRIMARK STORES LTD
Company Structure
Brand Information
Recent and Future Developments
Profitability
RIVER ISLAND CLOTHING CO LTD
Company Structure
Brand Information
Recent and Future Developments
Profitability
The Future
ECONOMIC FORECASTS
Gross Domestic Product
Inflation
Unemployment
FUTURE TRENDS
Population Youth Projections
Forecasts for the Total UK Clothing Market
Fashion Trends Among the Youth
University and Employment Trends
FORECAST TO
Further Sources
Publications
General Sources
Government Publications
Other Sources
Key Note Sources
Key Note Ltd
Understanding TGI Data
Number, Profile, Penetration
Social Grade
Standard Region
Key Note Research
The Key Note Range of Reports
- ABERCROMBIE and FITCH (UK) LTD
- ARCADIA GROUP LTD
- DEBENHAMS PLC
- GAP INC
- HandM HENNES and MAURITZ UK LTD
- MARKS AND SPENCER PLC
- NEW LOOK RETAILERS LTD
- NEXT PLC
- PRIMARK STORES LTD
- RIVER ISLAND CLOTHING CO LTD
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