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Euromoney FX News

Euromoney Trading Ltd, June 2012


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EuromoneyFXNews is a real time subscriptions based news service specifically focusing on the Foreign Exchange market. Key features include daily updates and news features on the FX market, key insights from EuromoneyFX Market Data, regular snapshot market Surveys and technology surveillance.

Core market / readership - Top professionals in the Foreign Exchange industry.

Approx 43% of the European Forex market operates from London. Focus on this target primarily.

Sellside

- Top 100 FX banks from the Euromoney FX Survey

There are approx. 200 FX professionals in the top 50 banks. Set initial target as 10 per bank

- Option traders
- Sales Force
- Structurers; solutions designers for hedging products
- Prime Brokers
- Business Managers? COO’s, Global Heads etc.
- Regional Banks; these use the larger international banks to trade through. They make up huge proportion of business for big banks

Buyside: target mainly for survey and survey coverage

- Corporate Treasury e.g. BP have approx 20 people working within their CT
- Fund Managers (Real money managers)
- Pension Fund Managers
- Equity investors
- - Global Macro; Increase in global trade so equity traders need to save money on currency trades (have been known to be overcharged with exchange rates)? Huge growth area
- Hedge Funds; HFI customers
- Exchanges; Electronic Crossing Networks e.g Electronic Broking Services(EBS) and FX All
- Clearing Houses; International Currency House (ICE), London Clearing House, International Exchange
- Vendors (technology)

(ii) Peripheral readership
- High Frequency Traders (Buyside); Computer driven trading
- Heads of Marketing Communications

Reason to Buy

EuromoneyFXNews is the only service providing daily news and market insights solely focusing on the currency markets. It offers in-depth analysis into all aspects of the industry. Objective is to have up to 12 new articles per day.

How you will benefit from FXNews

The foreign exchange sector is oversupplied with information especially through retail forex sites. EuromoneyFXNews benefits the reader in that it offers in-depth analysis of the market and insights into various activities in the market all on a daily basis. Our journalists provide the legal, regulatory and market considerations that are driving developments in the foreign exchange market.

It uses collected data from a sister product called Euromoney Market Data to support its coverage. Market Data is a highly valued product in terms of the information and analysis it provides based on the EuromoneyFX Survey.

Readers will also benefit from access to the Euromoney FX Survey and articles around them.

News alerts and breaking news emails will be sent to subscribers keeping them up-to-date.

Exclusive Coverage on;

- Spot trading: Main foreign exchange market as it is the most liquid. Includes analysis of the G10 currencies versus emerging market currencies.
- Options: Coverage on options covering the G10 currencies and emerging market currencies.
- Forex technology: The Forex market is the most automated financial market in the world. Up to 60% of business in this industry is conducted on machines. This section will cover developments, new functions, speed reports etc on technologies.
- Regulation: Covers any regulation updates from Brussels and New York. There is not a great deal of regulation associated with the forex market in comparison to others however at the moment there is a lot of regulation issues concerning currency options in emerging markets. This channel will inform readers on how regulation will be implemented, how it will affect business etc.
- Buyside: Will primarily target real money investors, pension fund managers, hedge fund groups and corporate companies such as Shell, Rolls Royce, BP who engage in a lot of overseas transactions.
- High Frequency Trading: Computer driven trading where programmes can trade by the microsecond and at a much faster rate than banks. High Frequency Trading is growing rapidly in the industry.
- People in the industry: Updates and coverage on people movements within the industry.

What does EuromoneyFXNews contain?

- In-depth reports and analysis
- Analysis – Market insight from Euromoney Market Data
- Sector focus – coverage of the latest changes in the forex market
- Awards and surveys – includes previous Euromoney FX survey results over the last 4 years and articles around them.

Other benefits of subscribing:

- 12 months access online to EuromoneyFXNews
- An extensive online archive of FX news and analysis (past Euromoney FX Survey results)
- Exclusive access to all of Euromoney FX Surveys, surveys, rankings and awards
- Email alerts delivered directly to your inbox updating you with the most recent news and changes in the industry

Key features

- Browse content by topic area
- Mobile and BlackBerry friendly
- Regularly updated - Daily content and coverage. Up to 12 daily articles.
- Top 10 story listings - Readers can see what your competitors and clients are
reading about.


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