|
|
 |
|
Viewing report
|
|
|
|
Sweden B2C E-Commerce Report 2011
yStats.com GmbH & Co. KG, Nov 2011, Pages: 49
'Sweden leading in internet use
The latest “Sweden B2C E-Commerce Report 2011” compiled by market research firm yStats provides information about B2C E-Commerce in Sweden. Aside from internet use and online purchases, also revenues and competitors are analyzed.
Sweden is one of the leading countries worldwide when it comes to internet use. Despite the high rate of internet penetration, there is still further potential for growth.
Online purchases very popular with Swedes
In 2010, as much as 90 % of the Swedish population used the internet. Furthermore, almost 70 % of the Swedes searched for information on a search engine prior to making online purchases. Growth in B2C E-Commerce revenue is expected to reach slightly under 10 % in 2011. According to the “Sweden B2C E-Commerce Report 2011” by yStats in 2010 the leading product categories in B2C E-Commerce were “travel,” “consumer electronics,” “fashion and shoes” as well as “media/entertainment.” The most popular online shops with Swedish customers were Adlibris (books), Cdon (books and other media), Ellos (fashion) und H&M (fashion).'
Key Findings
- In the last three months of 2010, approximately half of respondents in Sweden used the Internet for “purchasing/ordering goods or services“.
- The share of B2C E-Commerce on total retail sales in Sweden is expected to reach almost 5% in 2011.
- “Travel“ was the leading product category in Swedish B2C E-Commerce in Q3 2010, followed by “Electronics“ and “Clothing & Shoes“.
- The number of Internet users in Sweden reached 8.5 million in 2010, accounting for more than 90% of the total country population.
- Online book retailer Adlibris was the most popular online shop for the Swedish population in October 2010, followed by media goods online shop Cdon, fashion online shops Ellos and H&M and aucion website Tradera.
About these Reports:
- These market reports inform top managers about recent market trends and assist with strategic company decisions
- The authors provides secondary market research: By using various sources of information we ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- The authors international employees research and filter all sources and translate relevant information into English. This ensures that the content of the original studies is correctly interpreted.
- The authors deliver all research results as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
*For sample page requests please contact our customer enquiry team
|
|
|
|
