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The UK Lunch on-the-go Shopper Mission 2011 Product Image

The UK Lunch on-the-go Shopper Mission 2011

  • Published: November 2011
  • Region: United Kingdom
  • 104 Pages
  • Evolution Insights Ltd

FEATURED COMPANIES

  • Asda
  • Burger King
  • Costa coffee
  • KFC
  • McDonalds
  • Pret a Manger
  • MORE

Addressing the UK lunch on-the-go food and drink market, Evolution Insights presents the most up to date and authoritative study into on-the-go'ers' motivations and behaviours, offering relevant and actionable insight for your business.

The report will help your business to identify key category drivers, barriers to purchase and substitute products in the on-the-go market. It also incorporates the crucial yet often overlooked teenage market where shoppers exhibit quite different behaviours to that of adults.

The report covers all major retail channels including supermarkets and superstores, c-stores, Quick Service Restaurants, CTNs and sandwich bars.

This report will help you to:

- Review the profile of on-the-go shoppers by key metrics including demographics, penetration, frequency and spend.
- Assess key barriers to purchase and develop strategies to overcome.
- Ascertain the performance of major categories including confectionery across the different UK retailers and channels, and identify opportunities for growth.
- Recognise complementary and substitute categories.
- Identify the key drivers of purchase for major categories.

This report READ MORE >

Figures and graphs

Key findings and executive summary
Year-on-year changes

The on-the-go shopper missions: definition
Shopper missions
The on-the-go shopper missions
Channels
A framework for behaviour
A framework for behaviour – the shopper context
A framework for behaviour – the mission context

The lunch on-the-go shopper missions: at a glance
The market
Penetration
Penetration
Eating pattern
Lunch pattern
Weekly profile
Barriers to purchase
Sharing and treating
Treating
Treating

The lunch on-the-go shopper mission: Key characteristics
Penetration
Frequency
Retailer and format development
General attitudes
Retailer share of most recent visit
Retailer share of most recent visit
Channel share of most recent visit
Channel share of most recent visit
Channel share through week
Product and packaging innovation
Categories shopped
Categories shopped by channel
Popular item combinations
Popular item combinations
Sandwich accompaniments
Spend
Spend
Spend
Spend

The lunch on-the-go shopper mission: shopper context
Modality

The lunch on-the-go shopper mission: mission context
Circumstances
Circumstances
Quick lunch at desk
Lunch as a break
Drivers of store choice
Drivers of store choice
Items brought from home
Items brought from home
Items brought from home

The lunch on-the-go shopper mission: shopper motivations and behaviour
Investment in brand
Drivers of item choice
Drivers of item choice
Purchase and consumption
Purchase and consumption
Other items considered
Other items considered
Barriers to purchase

The lunch on-the-go shopper mission: Cost and calories
Comparing cost and calories
Cost
Cost
Calories
Calories

The on-the-go shopper mission: retailer propositions
Tesco
Asda
Sainsbury’s
Morrisons
Marks and Spencer
The Co-operative
Greggs
Boots
Wilkinson and WHSmiths
Subway
Pret a Manger
Starbucks
Costa coffee
Caffé Nero
McDonalds
Burger King
KFC

Methodology
Framework
Quantitative survey
In street questionnaire

Glossary

- Tesco
- Asda
- Sainsbury’s
- Morrisons
- Marks and Spencer
- The Co-operative
- Greggs
- Boots
- Wilkinson and WHSmiths
- Subway
- Pret a Manger
- Starbucks
- Costa coffee
- Caffé Nero
- McDonalds
- Burger King
- KFC

Note: Product cover images may vary from those shown

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