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Viewing report
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What Gardeners Think & National Gardening Survey Set
National Gardening Association, June 2011
This set includes two publications from National Gardening Association:
2011 NATIONAL GARDENING SURVEY
The 2011 National Gardening Survey is the comprehensive market research report that leaders in the lawn and garden business count on each year to track the market and help them make strategic marketing decisions. Conducted annually since 1973, the Survey provides in-depth and up-to-date marketing information on industry trends, household participation, consumer profiles and retail sales.
This report covers:
- Lawn Care
- Ornamentals
- Flower Gardening
- Fruits/Berries
- Houseplants
- Container Gardening
- Vegetable Gardening
- Raising Transplants
- Landscaping
- Herb Gardening
- Insect Control
- Tree/Shrub Care
- Water Gardening
WHAT GARDENERS THINK
This unique report reveals important information about the types of gardeners in America, their attitudes, and what motivates them. This original study provides detailed, factual data that will help leaders in the lawn and garden market make strategic marketing decisions.
Topics include:
- Breakdown of U.S. gardeners by personality: Master Gardeners, Garden Enthusiasts, Casual Gardeners, Reluctant Gardeners, and Just-Cut-the-Grass households.
- Annual spending for each gardener, category, lawn and garden products they buy, and where they shop for them.
- Amount of time American gardeners spend gardening each week.
- Attitudes about gardening.
- Perceived benefits and disadvantages of gardening
- What would encourage people to do more gardening.
- Attitudes about gardening with kids, and peoples' awareness of gardening activities at local schools.
New Topics in this Edition:
- How the current economic downturn is impacting lawn and garden participation, spending, and shopping in each 'gardener' category.
- Preferred sources of lawn and garden information and topics of greatest interest.
- Lawn and garden problems and challenges.
The two publications are also sold separately. The Survey kit allows you to save up tp 25%.
Also available
What Gardeners Think
2011 National Gardening Survey
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