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Understanding Security Specifications on Left Hand Drive Models Europe 2011

SBD, Aug 2011


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63 car models, 13 security features, 5 leading European markets - one comprehensive report from SBD to help set your security fitment strategy

With security fitment on the rise in Europe can you afford to ignore the impact on your strategy? SBD’s latest report analyses and compares security fitment across the five largest European passenger car markets: France, Germany, Italy, Spain and UK. For each of these countries explore how changing customer expectations, growing insurance demands and theft levels are driving fitments.

The top ten models of cars sold and stolen in each country are ranked; each model is then investigated for the fitment of major security features including alarm systems, double locking, stolen vehicle recovery and visible VIN. The report examines links between which vehicles are stolen and which vehicles have higher levels of security features. SBD analysis then discusses the reasons behind the fitment levels seen in each of the countries.

This report will help you:
- Understand current feature fitment levels in Left Hand Drive Europe and the reasons behind existing strategies
- Form a future strategy by understanding the direction of the influencing factors in each market
- Identify which features are common across markets, and which are a unique characteristic of specific countries
- Maximise the benefits available to your customers as well as improve the theft prevention of your vehicles

IMPORTANT CONFIDENTIALITY NOTICE: ** Due to the confidential nature of the report content, your request to purchase this security report will be vetted by the security team, prior to any sale agreement. **


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