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The Future of Commercial Traffic Information Services in China
SBD, May 2011
Comprehensive analysis of the value chain for traffic information services in China
New car sales in China are expected to reach 22 million by 2017 and the potential for traffic information services has never been greater. SBD have produced a comprehensive analysis of the value chain for traffic information services, outlining the main key success factors that will determine whether the currently unprofitable ecosystem can be turned-around into a sustainable and healthy industry. SBD forecasts that the volume of traffic-enabled navigation systems sold in China will increase ten-fold over the next five years, from 157,000 in 2010 to 1.8 million in 2015.
Based on SBD’s expertise with the unique characteristics of China, this report analyses the main players within the value chain, with an in depth profile for leading service providers like CenNavi, Real Traffic and TransInfo. Each profile page provides a detailed explanation of the provider, the services offered and their pros and cons. Also included are current and forecasted uptake of traffic information by nine leading vehicle manufacturers including BMW, Ford, Hyundai and Toyota.
This report will help you to:
- Understand the value chain for the traffic information ecosystem in China by identifying the data sources and analysers, delivery channels and receivers
- Develop your strategy by analysing the business models and strengths and weaknesses of key traffic information service providers
- Gain insights into how leading vehicle manufacturers are adopting traffic information services and prepare for future developments with SBD’s 5 year forecast of sales of cars with traffic-enabled navigation
- Maximise your chances of success by learning how the sources of traffic information and delivery channels are likely to change in the future
About the Author
Andrew Hart – Senior Analyst
Andrew is recognised throughout the industry as a leading authority in telematics, navigation and traffic information, helping vehicle manufacturers and suppliers understand the technical, business and consumer trends in Europe, China and other emerging markets. Andrew sits on a number of international forums and is a notable speaker at leading ITS events in both Europe and Japan.
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