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Who Will Win the Race to Become China’s Leading Telematics Service Provider?
SBD, July 2011
Choose your perfect telematics partner in China with this comprehensive guide.
Around 20 vehicle manufacturers are either launching or planning OE telematics services in China over the next 3 years, addressing a growing consumer demand for connectivity. However, in doing so, vehicle manufacturers in China also face significant financial and strategic challenges in deciding which companies to partner with. Do you want to understand the telematics value chain in China and choose the right domestic partner? Look no further - SBD’s new report provides all the information you need to succeed in this complex market.
Based on interviews with OEMs and telematics players in China, this report details partnerships forged by domestic and international vehicle manufacturers with Telematics Service Providers (TSPs) such as China Unicom, Navinfo and 95190. To help you create your partnership strategy, the different types of TSPs emerging in China are analysed with case studies and clear explanations of their strengths and weaknesses. Further analysis of the unique aspects of the telematics business chain in China such as regulations and licensing, geography and consumer preferences ensures you are in the best position to minimise risk in this growing market.
This report will help you to:
- Set a competitive benchmark by understanding the value chains for telematics services of leading vehicle manufacturers
- Increase your understanding of the complex telematics value chain in China and minimise risk by analysing the strengths and weaknesses of different types of TSPs
- Choose the right partner by identifying existing partnerships between leading vehicle manufacturers and local TSPs
- Gain SBD’s recommendations on tackling the telematics market in China and maximise your chances of success
About the Author
Stephen Longden (ITS and Telematics Specialist)
Stephen achieved an MSc in Transport Planning and Management at the University of Westminster before becoming the editor of The Intelligent Highway magazine. At SBD, Stephen specialises in research and analysis into automotive telematics and navigation. He has investigated a variety of ITS applications and is widely regarded as an expert on emerging markets such as China and initiatives such as eCall. Stephen is an award-winning speaker at conferences and seminars in Europe and Asia.
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