|
|
 |
|
Viewing report
|
|
|
|
Innovations in Ice Cream
Business Insights, Sep 2011
This report provides an in-depth analysis of emerging opportunities in the global ice cream market. It identifies the key driving forces within the industry and also supplies market value and growth forecasts for ice cream by region and product category. By examining global new product development and the patents landscape, the report offers an opinion on the future of this market.
Features and benefits:
- Identify the factors driving and inhibiting the global ice cream industry.
- Examine the dominant trends that are determining product innovation, both now and in the future.
- Evaluate the leading flavors currently being used by ice cream products and take advantage of an analysis of the most innovative/unusual flavors.
- Use an analysis of patent application activity to identify areas of opportunity being pursued by ice cream manufacturers.
- Use product examples and new product analysis to establish the prevailing trends in the ice cream market.
Highlights
Traditional factors such as consumer demand for indulgence, growth in emerging markets, and pricing pressures on raw materials such as sugar and dairy continue to influence the ice cream market. However, some important emergent trends will drive consumption in new directions.
Health is the dominant theme affecting new product development and innovation in the ice cream industry. The industry-wide trend of reducing fat, preservatives, and artificial ingredients in ice cream products has led to the development of new formulations and the inclusion of healthier ingredients, such as palm oil.
The top 10 flavors used in ice cream products during 2007–10 accounted for just over half of all flavors used in new product launches in 2010. This serves to highlight the diverse range of flavors available and is indicative of the industry's principle vehicle for innovation – flavor experimentation.
Your key questions answered:
- What are the factors driving change, innovation and growth in the global ice cream market?
- What are the most popular flavors being used by ice cream products and what flavors will become more important over the next five years?
- How will manufacturers innovate in this well established industry?
- Which new formats of ice cream will achieve generate significant consumer interest?
- How are manufacturers using the health trend to benefit new product development?
|
|
|
|
