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Market Dynamics Created by the Embedded Graphics Processors
Jon Peddie, Nov 2011
A true inflection point occurred in the PC and related industries in 2011 with the full scale production of scalar X86CPUs with integrated powerful multi-core, SIMD graphics processing elements. In so doing the ubiquitous and stalwart IGP – integrated graphics processor, is fading out of existence.
For several reasons, many people believed (and some hoped) the CPU and the GPU would never be integrated:
- GPUs are characterized by a high level of complexity, with power and cooling demands, and have dramatically different memory management needs.
- GPU design cycles are faster than those of the CPU.
- GPU has grown in complexity compared to the CPU exceeding the transistor count, and matching or exceeding the die size of the CPU.
- The x86 has steadily increased in complexity, power consumption, and become multi-core.
With four times the number transistors possible in the same space as the previous manufacturing node or feature space Moore’s law seems unstoppable, and with the move to 32nm and now 28nm the possibilities for integration of such complex and alien functionality is not only possible and feasible, but a reality.
The impact on discrete GPUs due to the combination of devices being offered with integrated graphics (IGPs, EPGs, and HPUs) will impact the historical rise of discrete GPU sales and threatens to put the category in decline, or at least so some believe, it’s not that simple, nothing in the PC industry is.
The EPG/HPU will truly revolutionize the PC and associated industries. The amount of computation capability available in the size, weight, power consumption of systems equipped with EPG/HPUs coupled with the attractive prices they will carry will upset the market dynamics like never before, and maybe not since the introduction of the PC.
The report includes a historical perspective that illustrates the sharp growth embedded processors devices have enjoyed recently, and an architectural review in the appendix.
Companies and organizations analyzed or mentioned in the report include: AMD, Intel, Lucid Logic, Matrox, Nvidia, and VIA.
Reasons to Buy
This report contains extensive data, forecasts, analysis and insight on the worldwide market for Integrated Graphics, Embedded Processor Graphics, and Heterogeneous Processors. The report will provide you with a range of important benefits, such as:
- For the first in one report clear, comparative explanations of all of the device markets: Tablets (ARM & X86, Android & Windows), Smartphones. E-book readers, and portable handheld game consoles.
- You can then review 5-year market forecasts for all of these markets which will allow you compare shipment volumes on a year-by-year basis and without double-counting.
- Benefit from data-packed tables and 34 insightful charts-each with its own detailed table that can be pasted straight into your presentations and reports.
- Learn about the impact on GPUs from the EPGs and HPUs
- Understand which segments will suffer cannibalization, which won't, and why.
- See a forecast of market shares and the area of contention between them.
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