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Viewing report
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Wealth Management in Switzerland 2011
Datamonitor, Oct 2011
The Swiss wealth management and private banking industry benefits from centuries of development as a global bank to the internationally wealthy. It prides itself on discretion, quality of service, access to international investment opportunities, and the stability of the Swiss banking system. Onshore banking business operates alongside an extensive offshore market.
Scope of the report:
- Build your customer targeting strategy using in-depth HNW demographics and needs analysis based on Datamonitor's annual Global Wealth Manager Survey.
- Assess your competition through detailed profiles of notable players, including the customer targeting, marketing and product strategies they employ.
- Size your potential client base using Datamonitor's proprietary data, presenting the number of affluent individuals by liquid asset band to 2014.
Highlights:
- Well-publicized tax amnesties, the threat of government enforcement and loss of anonymity, and the broad international consensus for improved finance and tax regulation has had an impact on the Swiss offshore banking industry. Moreover, the rapid appreciation of the Swiss franc has increased wealth manager's cost bases and reduced profitability.
- According to Datamonitor's Global Wealth Managers Survey 2011, the Swiss HNW customer is typically male and over 51 years old. He most commonly earned his wealth through entrepreneurship, earned income, or inheritance. Most of his liquid wealth is held in equities and corporate bonds. The Swiss HNW looks for advisory asset management.
- The Swiss banking industry is based on a 'universal banking' concept, whereby all banking institutions can offer all banking services including credit/lending services, asset management, and deposit and securities services to onshore and offshore clients. Despite this concept, there are numerous different banking business models in Switzerland.
Reasons to purchase:
- What strategies is my competition employing to win and keep affluent clients?
- Which products and services will affluent clients in Switzerland want in the next two years?
- How is the Swiss wealth management industry structured? What role do banks and asset managers play?
- How many potential clients in Switzerland have onshore liquid assets that would allow me to run a very profitable business?
- Who are the main regulators in Switzerland and which legislation has impacted wealth managers?
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