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Portable Navigation in China - PNDs and Smartphones
SBD, Dec 2009
A valuable insight into China's ultra-competitive PND market and the disruptive potential of GPS-equipped Smartphones.
This report provides a detailed overview of the portable navigation markets in China. It analyses the main industry and product trends for PNDs and Smartphone navigation applications and identifies the main vendors who are expected to lead the continued market growth.
The report balances sales forecasts and pricing analysis with technical details of the latest features and traffic services, always with a keen focus on understanding what makes China different to the rest of the world.
The report will help you to understand the unique characteristics and dynamics of the portable navigation markets in China:
- Why is portable navigation growing in China and how will the market be affected by the current economic difficulties?
- Who are the leading vendors and what is their relationship with China's home-grown digital mapping companies?
- What delivery channels are available for traffic information and who are the leading service providers?
- What navigation applications are available for Smartphone users and what features are the most widely used?
About the Author
Stephen Longden - ITS and Telematics Specialist
Stephen achieved an MSc in Transport Planning and Management at the University of Westminster, before becoming the editor of The Intelligent Highway magazine. At SBD, Stephen specialises in research and analysis into automotive telematics and navigation. He has investigated a variety of ITS applications and is widely regarded as an expert on emerging markets such as China and emerging initiatives such as eCall.
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