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Sustainability Strategies in Food and Drinks
Business Insights, Sep 2011, Pages: 139
This report addresses how sustainability is reshaping the competitive landscape and identifies what companies can do now to capitalize on sustainability-driven changes and to position themselves favorably for the future. It also identifies challenges, such as greenwashing and green fatigue, which can compromise ability to develop a successful and credible sustainability strategy.
Features and benefits:
- Understand what green consumers expect to see from sustainable brands and compare different communications strategies to convey messages effectively.
- Assess different types of sustainable packaging and identify strategies for developing a successful sustainable packaging proposition.
- Identify the tactics used by leading sustainable brands to maximize their sustainable credentials and get credit for doing so from consumers.
- Evaluate the benefits of sustainability: fewer barriers to price premiums, lower costs, competitive advantage, and the bonus of early market entry.
- Understand how to use different forms of social media to convey your brand’s sustainability values and messages in the most effective way.
Highlights:
- Despite the fact that many companies utilize social media for PR and general marketing, a high proportion fail to use it to engage the public in sustainability campaigns. However, social media can increase consumer awareness of environmental issues and product solutions – the biggest barrier to sustainable consumption.
- Responsible manufacturing practices are increasingly considered a pre-requisite for ‘good’ business. Companies are trying to green their operations to reduce their carbon footprint along with developing better working conditions. Using a life cycle approach to innovation is crucial to identifying opportunities throughout the supply chain.
- Consumers evaluate product packaging to verify it is sustainable, and many countries have legislated to reduce packaging waste. In time sustainable packaging will be seen as a basic product requirement like pricing and product performance. Resource efficient packaging bolsters sustainability credentials and delivers cost savings and competitiveness
Your key questions answered:
- What’s the business case for sustainability and how are leading companies building it in to their strategy and innovations programs?
- How can I use social media to enhance my sustainability strategy and what are the examples of best practice?
- How can I communicate my sustainability strategy effectively and avoid falling into the trap of so-called “greenwashing”?
- What are the best product-level strategies for developing sustainable products and brands that stand out from the competition?
- What are the most effective sustainable packaging strategies?
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