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Global Consumer Satellite Broadband Internet Market
Frost & Sullivan, November 2011, Pages: 47
Currently, affordable satellite broadband internet service is offered in some or all of North America, Europe, and Asia. By the end of 2010, there were 1.5 million subscribers. Over the next seven years, the number of subscribers to satellite consumer broadband Internet will more than triple. New satellites and technologies will enable satellite consumer broadband Internet service prices and bandwidth capacities to rival those of DSL Internet access. Regional Revenue is broken out by North America, Europe, and Asia, as these are the only regions with current consumer satellite Internet service. This report also weighs the satellite consumer broadband Internet access market against wireline and wireless-access markets.
History of Satellite Broadband Internet Access
- Satellites have provided Internet access to remote locations for business and government customers for xx years with services first marketed to household consumers in the United States in 2001.
- Before 2001, providers treated these households like enterprises, and they would have to pay as much as enterprises for high-speed satellite Internet service. Only very high-income households could afford this rate.
- The U.S. market is xx.x percent of the global market for consumer satellite Internet access. The U.S. market is already a decade old, and Europe and Asia have services that have been offered in most countries for the past few years.
- There are not consumer satellite Internet service offerings in Latin America and Rest of World regions. It is unlikely that providers will launch service offerings before the end of 2017 in these markets.
Current Market Trends
- Satellite broadband Internet subscriber adoption is driven by a lack of alternative Internet access services. Consumers select satellite broadband Internet service when there is no other broadband alternative services due to satellite broadband Internet access’ historically lower speeds and higher prices relative to terrestrial alternatives.
- Current consumer satellite high-speed Internet service costs roughly twice that of comparable wireline alternatives but is still relatively affordable for middle- and working-class households in the developed world.
- Most consumer satellite service plans cost between $xx and $xxx per month and offer download and upload speeds of x to x.x megabits per second (Mbps) and xxx to xxx kilobits per second (Kbps), respectively. A table comparing satellite to competitive access alternatives is presented on the next slide.
- Executive Summary
- Market Dynamics
- Market Forecasts
- Competitive Structure and Market Share Analysis
- Summary of Major Findings and Strategic Recommendations
- About Frost & Sullivan
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