PCs in Europe

Introduction

PCs in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Europe pcs market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

- The personal computers (PCs) market consists of the sale of both desktop and mobile PCs. A desktop PC is a personal computer in a form intended for regular use at a single location. Mobile PCs represent portable personal computers including laptops, notebooks, and netbooks, but does not include tablet PCs. This industry profile covers all consumer and enterprise PC sales, valued at manufacturer selling prices including all applicable taxes. Volumes, market shares and market segmentation are given in terms of units shipped. Any currency conversions used in the creation of this report have been calculated using 2011 annual average exchange rates.

- The European PCs market had total revenues of $46,302 million in 2011, representing a compound annual rate of change (CARC) of -4.9% between 2007 and 2011.

- Market consumption volumes increased with a CAGR of 2.5% between 2007-2011, to reach a total of 80.9 million units in 2011.

- The performance of the market is forecast to decline even faster, with an anticipated CARC of -5.5% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $34,978.0 million by the end of 2016.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the pcs market in Europe

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the pcs market in Europe

Leading company profiles reveal details of key pcs market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Europe pcs market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Europe economy

Key Questions Answered

What was the size of the Europe pcs market by value in 2011?

What will be the size of the Europe pcs market in 2016?

What factors are affecting the strength of competition in the Europe pcs market?

How has the market performed over the last five years? SHOW LESS READ MORE >

Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Category segmentation 2
Geography segmentation 2
Market share 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market share 12
Market Outlook 13
Market value forecast 13
Market volume forecast 14
Five Forces Analysis 15
Summary 15
Buyer power 16
Supplier power 17
New entrants 18
Threat of substitutes 19
Degree of rivalry 20
Leading Companies 21
Acer Inc. 21
ASUSTeK Computer Inc. 24
Dell Inc. 27
Hewlett-Packard Company 30
Appendix 34
Methodology 34
Industry associations 35
Related MarketLine research 35

LIST OF TABLES
Table 1: Europe PCs market value: $ million, 2007–11 8
Table 2: Europe PCs market volume: million units, 2007–11 9
Table 3: Europe PCs market category segmentation: million units, 2011 10
Table 4: Europe PCs market geography segmentation: $ million, 2011 11
Table 5: Europe PCs market share: % share, by volume, 2011 12
Table 6: Europe PCs market value forecast: $ million, 2011–16 13
Table 7: Europe PCs market volume forecast: million units, 2011–16 14
Table 8: Acer Inc.: key facts 21
Table 9: Acer Inc.: key financials ($) 21
Table 10: Acer Inc.: key financials (NT$) 22
Table 11: Acer Inc.: key financial ratios 22
Table 12: ASUSTeK Computer Inc.: key facts 24
Table 13: ASUSTeK Computer Inc.: key financials ($) 24
Table 14: ASUSTeK Computer Inc.: key financials (NT$) 25
Table 15: ASUSTeK Computer Inc.: key financial ratios 25
Table 16: Dell Inc.: key facts 27
Table 17: Dell Inc.: key financials ($) 28
Table 18: Dell Inc.: key financial ratios 28
Table 19: Hewlett-Packard Company: key facts 30
Table 20: Hewlett-Packard Company: key financials ($) 32
Table 21: Hewlett-Packard Company: key financial ratios 32

LIST OF FIGURES
Figure 1: Europe PCs market value: $ million, 2007–11 8
Figure 2: Europe PCs market volume: million units, 2007–11 9
Figure 3: Europe PCs market category segmentation: % share, by volume, 2011 10
Figure 4: Europe PCs market geography segmentation: % share, by value, 2011 11
Figure 5: Europe PCs market share: % share, by volume, 2011 12
Figure 6: Europe PCs market value forecast: $ million, 2011–16 13
Figure 7: Europe PCs market volume forecast: million units, 2011–16 14
Figure 8: Forces driving competition in the PCs market in Europe, 2011 15
Figure 9: Drivers of buyer power in the PCs market in Europe, 2011 16
Figure 10: Drivers of supplier power in the PCs market in Europe, 2011 17
Figure 11: Factors influencing the likelihood of new entrants in the PCs market in Europe, 2011 18
Figure 12: Factors influencing the threat of substitutes in the PCs market in Europe, 2011 19
Figure 13: Drivers of degree of rivalry in the PCs market in Europe, 2011 20
Figure 14: Acer Inc.: revenues & profitability 22
Figure 15: Acer Inc.: assets & liabilities 23
Figure 16: ASUSTeK Computer Inc.: revenues & profitability 25
Figure 17: ASUSTeK Computer Inc.: assets & liabilities 26
Figure 18: Dell Inc.: revenues & profitability 29
Figure 19: Dell Inc.: assets & liabilities 29
Figure 20: Hewlett-Packard Company: revenues & profitability 33
Figure 21: Hewlett-Packard Company: assets & liabilities 33