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Broadcasting & Cable TV in China Product Image

Broadcasting & Cable TV in China

  • Published: September 2012
  • Region: China
  • 30 pages
  • MarketLine

Introduction

Broadcasting & Cable TV in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the China broadcasting & cable tv market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

- The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations). Any currency conversions included in this report have been calculated using 2011 annual average exchange rates.

- The Chinese broadcasting & cable TV market had total revenues of $19.1 billion in 2011, representing a compound annual growth rate (CAGR) READ MORE >

Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
Leading Companies 18
China Central Television (CCTV) 18
Phoenix Satellite Television Holdings Limited 19
Viacom, Inc. 22
Macroeconomic Indicators 26
Country Data 26
Appendix 28
Methodology 28
Industry associations 29
Related MarketLine research 29

LIST OF TABLES
Table 1: China broadcasting & cable TV market value: $ billion, 2007–11 8
Table 2: China broadcasting & cable TV market category segmentation: $ billion, 2011 9
Table 3: China broadcasting & cable TV market geography segmentation: $ billion, 2011 10
Table 4: China broadcasting & cable TV market value forecast: $ billion, 2011–16 11
Table 5: China Central Television (CCTV): key facts 18
Table 6: Phoenix Satellite Television Holdings Limited: key facts 19
Table 7: Phoenix Satellite Television Holdings Limited: key financials ($) 20
Table 8: Phoenix Satellite Television Holdings Limited: key financials (HK$) 20
Table 9: Phoenix Satellite Television Holdings Limited: key financial ratios 20
Table 10: Viacom, Inc.: key facts 22
Table 11: Viacom, Inc.: key financials ($) 24
Table 12: Viacom, Inc.: key financial ratios 24
Table 13: China size of population (million), 2007–11 26
Table 14: China gdp (constant 2000 prices, $ billion), 2007–11 26
Table 15: China gdp (current prices, $ billion), 2007–11 26
Table 16: China inflation, 2007–11 27
Table 17: China consumer price index (absolute), 2007–11 27
Table 18: China exchange rate, 2007–11 27

LIST OF FIGURES
Figure 1: China broadcasting & cable TV market value: $ billion, 2007–11 8
Figure 2: China broadcasting & cable TV market category segmentation: % share, by value, 2011 9
Figure 3: China broadcasting & cable TV market geography segmentation: % share, by value, 2011 10
Figure 4: China broadcasting & cable TV market value forecast: $ billion, 2011–16 11
Figure 5: Forces driving competition in the broadcasting & cable TV market in China, 2011 12
Figure 6: Drivers of buyer power in the broadcasting & cable TV market in China, 2011 13
Figure 7: Drivers of supplier power in the broadcasting & cable TV market in China, 2011 14
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable TV market in China, 2011 15
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable TV market in China, 2011 16
Figure 10: Drivers of degree of rivalry in the broadcasting & cable TV market in China, 2011 17
Figure 11: Phoenix Satellite Television Holdings Limited: revenues & profitability 21
Figure 12: Phoenix Satellite Television Holdings Limited: assets & liabilities 21
Figure 13: Viacom, Inc.: revenues & profitability 25
Figure 14: Viacom, Inc.: assets & liabilities 25

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