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Broadcasting & Cable TV in China - Product Image

Broadcasting & Cable TV in China

  • Published: April 2014
  • Region: China
  • 24 pages
  • MarketLine

Introduction

Broadcasting & Cable TV in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the China broadcasting & cable tv market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

- The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.

- The Chinese broadcasting and cable TV market had total revenues of $26.2bn in 2013, representing a compound annual growth rate (CAGR) of 14.8% between 2009 and 2013.

- The TV advertising segment was the market's most lucrative in 2013, with total revenues of $15.1bn, equivalent to 57.4% of the market's overall value.

- The performance of the market is forecast to decelerate, with an anticipated READ MORE >

Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 6
Market definition 6
Market analysis 6
Market Data 7
Market value 7
Market Segmentation 8
Category segmentation 8
Geography segmentation 9
Market Outlook 10
Market value forecast 10
Five Forces Analysis 11
Summary 11
Buyer power 12
Supplier power 13
New entrants 14
Degree of rivalry 16
Leading Companies 17
Hunan Broadcasting System 17
Shanghai Media & Entertainment Group 18
China Central Television (CCTV) 19
Macroeconomic Indicators 20
Country Data 20
Appendix 22
Methodology 22
Industry associations 23
Related MarketLine research 23

LIST OF TABLES
Table 1: China broadcasting & cable TV market value: $ billion, 2009–13 7
Table 2: China broadcasting & cable TV market category segmentation: $ billion, 2013 8
Table 3: China broadcasting & cable TV market geography segmentation: $ billion, 2013 9
Table 4: China broadcasting & cable TV market value forecast: $ billion, 2013–18 10
Table 5: Hunan Broadcasting System: key facts 17
Table 6: Shanghai Media & Entertainment Group: key facts 18
Table 7: China Central Television (CCTV): key facts 19
Table 8: China size of population (million), 2009–13 20
Table 9: China gdp (constant 2000 prices, $ billion), 2009–13 20
Table 10: China gdp (current prices, $ billion), 2009–13 20
Table 11: China inflation, 2009–13 21
Table 12: China consumer price index (absolute), 2009–13 21
Table 13: China exchange rate, 2009–13 21

LIST OF FIGURES
Figure 1: China broadcasting & cable TV market value: $ billion, 2009–13 7
Figure 2: China broadcasting & cable TV market category segmentation: % share, by value, 2013 8
Figure 3: China broadcasting & cable TV market geography segmentation: % share, by value, 2013 9
Figure 4: China broadcasting & cable TV market value forecast: $ billion, 2013–18 10
Figure 5: Forces driving competition in the broadcasting & cable TV market in China, 2013 11
Figure 6: Drivers of buyer power in the broadcasting & cable TV market in China, 2013 12
Figure 7: Drivers of supplier power in the broadcasting & cable TV market in China, 2013 13
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable TV market in China, 2013 14
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable TV market in China, 2013 15
Figure 10: Drivers of degree of rivalry in the broadcasting & cable TV market in China, 2013 16

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