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Broadcasting & Cable TV in Italy

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    Report

  • 53 Pages
  • September 2019
  • Region: Italy
  • MarketLine
  • ID: 1954715
Broadcasting & Cable TV in Italy

Summary

Broadcasting & Cable TV in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.
  • The Italian broadcasting and cable TV market had total revenues of $9.5bn in 2018, representing a compound annual growth rate (CAGR) of 0.1% between 2014 and 2018.
  • The TV advertising segment was the market's most lucrative in 2018, with total revenues of $4.2bn, equivalent to 43.8% of the market's overall value.
  • Italy is one of the few countries in the world that has completely moved over from analog TVs to digital TV sets.

Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in Italy
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in Italy
  • Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Italy broadcasting & cable tv market with five year forecasts

Reasons to buy
  • What was the size of the Italy broadcasting & cable tv market by value in 2018?
  • What will be the size of the Italy broadcasting & cable tv market in 2023?
  • What factors are affecting the strength of competition in the Italy broadcasting & cable tv market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Italy's broadcasting & cable tv market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Have there been any challengers/disruptors in the market?
8 Company Profiles
8.1. Radiotelevisione italiana SpA
8.2. Mediaset S.p.A.
8.3. Sony Corporation of America
8.4. Cairo Communication S.p.A.
8.5. Netflix, Inc.
8.6. Sky plc
8.7. Sky plc
9 Macroeconomic Indicators
9.1. Country data
9.2. Industry associations
9.3. Related research
List of Tables
Table 1: Italy broadcasting & cable tv market value: $ billion, 2014-18
Table 2: Italy broadcasting & cable tv market category segmentation: $ billion, 2018
Table 3: Italy broadcasting & cable tv market geography segmentation: $ billion, 2018
Table 4: Italy broadcasting & cable tv market value forecast: $ billion, 2018-23
Table 5: Radiotelevisione italiana SpA: key facts
Table 6: Radiotelevisione italiana SpA: Key Employees
Table 7: Mediaset S.p.A.: key facts
Table 8: Mediaset S.p.A.: Annual Financial Ratios
Table 9: Mediaset S.p.A.: Key Employees
Table 10: Sony Corporation of America: key facts
Table 11: Sony Corporation of America: Key Employees
Table 12: Cairo Communication S.p.A.: key facts
Table 13: Cairo Communication S.p.A.: Annual Financial Ratios
Table 14: Cairo Communication S.p.A.: Key Employees
Table 15: Netflix, Inc.: key facts
Table 16: Netflix, Inc.: Annual Financial Ratios
Table 17: Netflix, Inc.: Key Employees
Table 18: Sky plc: key facts
Table 19: Sky plc: Annual Financial Ratios
Table 20: Sky plc: Key Employees
Table 21: Sky plc: Key Employees Continued
Table 22: Sky plc: key facts
Table 23: Sky plc: Annual Financial Ratios
Table 24: Sky plc: Key Employees
Table 25: Sky plc: Key Employees Continued
Table 26: Italy size of population (million), 2014-18
Table 27: Italy gdp (constant 2005 prices, $ billion), 2014-18
Table 28: Italy gdp (current prices, $ billion), 2014-18
Table 29: Italy inflation, 2014-18
Table 30: Italy consumer price index (absolute), 2014-18
Table 31: Italy exchange rate, 2014-18
List of Figures
Figure 1: Italy broadcasting & cable tv market value: $ billion, 2014-18
Figure 2: Italy broadcasting & cable tv market category segmentation: % share, by value, 2018
Figure 3: Italy broadcasting & cable tv market geography segmentation: % share, by value, 2018
Figure 4: Italy broadcasting & cable tv market value forecast: $ billion, 2018-23
Figure 5: Forces driving competition in the broadcasting & cable tv market in Italy, 2018
Figure 6: Drivers of buyer power in the broadcasting & cable tv market in Italy, 2018
Figure 7: Drivers of supplier power in the broadcasting & cable tv market in Italy, 2018
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in Italy, 2018
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in Italy, 2018
Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in Italy, 2018

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Radiotelevisione italiana SpA
  • Mediaset S.p.A.
  • Sony Corporation of America
  • Cairo Communication S.p.A.
  • Netflix, Inc.
  • Sky plc