Broadcasting & Cable TV in the United States
MarketLine, September 2012, Pages: 39
Introduction
Broadcasting & Cable TV in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the United States broadcasting & cable tv market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Highlights
- The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming. The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations). Any currency conversions included in this report have been calculated using 2011 annual average exchange rates.
- The US broadcasting & cable TV market had total revenues of $138.4 billion in 2011, representing a compound annual growth rate (CAGR) of 2.6% between 2007 and 2011.
- The TV advertising segment was the market's most lucrative in 2011, with total revenues of $70.5 billion, equivalent to 51% of the market's overall value.
- The performance of the market is forecast to accelerate, with an anticipated CAGR of 3.5% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $164.2 billion by the end of 2016.
Features
Save time carrying out entry-level research by identifying the size, growth, and leading players in the broadcasting & cable tv market in the United States
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in the United States
Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the United States broadcasting & cable tv market with five year forecasts
Macroeconomic indicators provide insight into general trends within the United States economy
Key Questions Answered
What was the size of the United States broadcasting & cable tv market by value in 2011?
What will be the size of the United States broadcasting & cable tv market in 2016?
What factors are affecting the strength of competition in the United States broadcasting & cable tv market?
How has the market performed over the last five years?
Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
Leading Companies 18
CBS Corporation 18
Comcast Corporation 22
Time Warner Inc. 26
Viacom, Inc. 31
Macroeconomic Indicators 35
Country Data 35
Appendix 37
Methodology 37
Industry associations 38
Related MarketLine research 38
LIST OF TABLES
Table 1: United States broadcasting & cable TV market value: $ billion, 2007–11 8
Table 2: United States broadcasting & cable TV market category segmentation: $ billion, 2011 9
Table 3: United States broadcasting & cable TV market geography segmentation: $ billion, 2011 10
Table 4: United States broadcasting & cable TV market value forecast: $ billion, 2011–16 11
Table 5: CBS Corporation: key facts 18
Table 6: CBS Corporation: key financials ($) 20
Table 7: CBS Corporation: key financial ratios 20
Table 8: Comcast Corporation: key facts 22
Table 9: Comcast Corporation: key financials ($) 24
Table 10: Comcast Corporation: key financial ratios 24
Table 11: Time Warner Inc.: key facts 26
Table 12: Time Warner Inc.: key financials ($) 29
Table 13: Time Warner Inc.: key financial ratios 29
Table 14: Viacom, Inc.: key facts 31
Table 15: Viacom, Inc.: key financials ($) 33
Table 16: Viacom, Inc.: key financial ratios 33
Table 17: United States size of population (million), 2007–11 35
Table 18: United States gdp (constant 2000 prices, $ billion), 2007–11 35
Table 19: United States gdp (current prices, $ billion), 2007–11 35
Table 20: United States inflation, 2007–11 36
Table 21: United States consumer price index (absolute), 2007–11 36
Table 22: United States exchange rate, 2007–11 36
LIST OF FIGURES
Figure 1: United States broadcasting & cable TV market value: $ billion, 2007–11 8
Figure 2: United States broadcasting & cable TV market category segmentation: % share, by value, 2011 9
Figure 3: United States broadcasting & cable TV market geography segmentation: % share, by value, 2011 10
Figure 4: United States broadcasting & cable TV market value forecast: $ billion, 2011–16 11
Figure 5: Forces driving competition in the broadcasting & cable TV market in the United States, 2011 12
Figure 6: Drivers of buyer power in the broadcasting & cable TV market in the United States, 2011 13
Figure 7: Drivers of supplier power in the broadcasting & cable TV market in the United States, 2011 14
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable TV market in the United States, 2011 15
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable TV market in the United States, 2011 16
Figure 10: Drivers of degree of rivalry in the broadcasting & cable TV market in the United States, 2011 17
Figure 11: CBS Corporation: revenues & profitability 20
Figure 12: CBS Corporation: assets & liabilities 21
Figure 13: Comcast Corporation: revenues & profitability 25
Figure 14: Comcast Corporation: assets & liabilities 25
Figure 15: Time Warner Inc.: revenues & profitability 29
Figure 16: Time Warner Inc.: assets & liabilities 30
Figure 17: Viacom, Inc.: revenues & profitability 34
Figure 18: Viacom, Inc.: assets & liabilities 34
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