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How to Turn Your Legal Expertise Into a Product
ExecSense, Nov 2011
In this webinar, ExecSense examines everything you need to know in 60 minutes to create a product based on your area of legal expertise. Learn about this growing trend being done by more and more top lawyers, and examine how 10 lawyers leveraged their existing resources and expertise into successfully creating a product that is already larger than their legal practice.
The webinar is led by Jennifer Bergenfeld, Esq., Senior Counsel, Telx and also covers:
- What lawyers should look for when planning to create a product from their expertise; what every lawyer should know about building an information product which packages your expertise into something that can be sold on a one-to-many basis without a lot of customization; creating a product that could be patented/trademarked for use by other lawyers; and 5 other types of products to create that are best suited for lawyers
- Learn about the four best ways to create a product; train a trainer/other lawyers and license what you know; the importance of naming your offering and differentiating it in the marketplace; how to start a product in a time-efficient way with the resources you already have
- The 10 questions most asked by lawyers about a “Product/Service in a Box”; creating tip sheets, templates and supporting items; combining services to create a new offering; developing subscription based or recurring product type offerings; how to build an audience; how to grow the “product” business alongside your legal practice and leverage your existing resources
- Specific case studies of 10 lawyers who have successfully turned their expertise into a product, how they grew the product into something larger than their legal practice, and their best tips and techniques that you can immediately take advantage of
Upon registering, ExecSense will email you the dial-in phone number and all of the other relevant information and files to attend the webinar. You will also automatically be emailed the audio and PowerPoint files the day after the webinar in case you were unable to attend the live webinar (registration prior to live event still required). You can view the webinar on your computer, iPad, Kindle, iPhone, Blackberry, Android and many other devices.
Praise for ExecSense Webinars:
“Well organized, well articulated, and easy to follow. The ExecSense webinar I attended was the best virtual learning experience I've had in quite some time.” – Brian K. Moore, HR Communications, Humana
“Dynamic, up-to-date resource...” – Tina Ferguson, CEO of Rapid Success Partners
“ExecSense webinars are convenient and on-point…an intelligent discussion on a very relevant subject.” – Meghan Wulff, Focus Management Group
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