Banco Santander SA in Consumer Finance (World)

Euromonitor International, October 2012, Pages: 29

Banco Santander is the largest bank in Spain and is in the top 15 globally by market capitalisation and assets. However in 2011 and 2012 as the bank’s domestic market has continued to deteriorate, non-performing losses have continued to increase. Greater capital reserve requirements mandated by the Spanish government to cover a larger portion of real estate loans held has further hurt the bank’s balance sheet and required divestments of certain business units.

Euromonitor International’s Banco Santander SA in Consumer Finance (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Finance industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Consumer Lending, Financial Cards and Payments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Consumer Finance market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Banco Santander SA in Consumer Finance (World)
Euromonitor International
October 2012
introduction
Strategic Evaluation
Competitive Positioning
Market Assessment
Category and/or Geographic Opportunities
Brand Strategy
Recommendations

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