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Brand Protection & Tamper Evident Solutions Supplier Industry Structure
Vandagraf International Limited, Sep 2011, Pages: 408
This major new market report represents a definitive analysis and evaluation of the state of the ‘Supply Side' of the brand protection, tamper evidence and anti-theft device industry in relation to evolving requirements of brand owners.
The report:
- Provides a definitive analysis of the leading operators in the brand protection sector worldwide. Identifying and profiling 230 plus leading suppliers showing details of ownership, subsidiaries, security technologies and products offered together with other relevant details. The analysis includes detailed evaluations of the overall competitive position of each supplier in relation to other companies and security technologies
- Examines in detail the trend towards pre-eminence of companies offering end-to-end integrated brand protection solutions, examining why packaging / label converters, security printers and some other operators are leading the way. A defining characteristic of all such integrators is that they deal directly with the brand owner
- Addresses a number of key questions: What is offered today? - What are the needs and requirements of customers (ie: brand owners)? - How are these needs and requirements changing and how will they evolve in the coming years? - How are providers of brand protection technologies, services and integrated solutions responding to the evolving demands of the marketplace? - How can suppliers best enhance their respective offerings and hence their overall competitiveness in brand protection?
Solutions providers that can deliver optimal solutions tend to be agile and innovative companies that are focusing on carefully conceived and well constructed multi-layer solutions tailored to the individual needs of brand owners. In coming years brand owners will become accustomed to dealing with such label / packaging converter providers of integrated solutions.
These companies will tend to be the first choice for brand owners seeking a single supplier to design and develop a fully integrated ‘one-stop' brand protection solution. While individual security technologies, however sophisticated they are, will increasingly be seen as inputs (raw materials) for integrators that will then add value before supplying an integrated solution to the brand owner - Gone will be the confusion experienced by brand owners trying to select the optimal technology (or combination of technologies) from several hundred providers and the risk of getting it wrong.
Objectives:
- To provide suppliers of brand protection and security devices, materials, labels / packaging and integrated solutions with guidelines as to how to meet the present and future needs of brand owners.
- And to provide a valuable tool to support the formulation of strategic options for growing companies and developing optimal end-to-end solutions in brand protection.
The Evolving Landscape – Drivers of Change - Product Related Crime
The landscape for the Brand Protection business has continued to evolve dramatically over the last few years. Product related crime continues to grow significantly year on year, fuelled by trade with China, enabled increasingly by the internet as well as a variety of other driving forces. The scale and reach of the counterfeiting problem has been exploding over the last few years.
Two primary forces in particular have been causing accelerated growth of product related crime with an ever increasing quantity and diversity of branded product categories being affected, with a multitude of fakes of finding their way in to global supply chains:
- The economic boom of China and the shifting of many Western manufacturing operations to region coupled with the fact that China has become the number one counterfeiter in the World both for exports and within their own home market.
- The rapid growth of the internet as a tool for buying and selling almost anything worldwide, either by direct website / email contact or via on-line auction houses like eBay. Face to face transactions are not required and the anonymity that can be maintained suits counterfeiters well. Neither may products be inspected prior to delivery. Such internet based sales of counterfeits involving direct website / email contact, following a ‘google' search or by other means favour a variety of product categories.
Key Figures:
The report also provides quantitative analyses of brand protection markets with historical data for 2005 and 2010 and forecasts to 2015. Global financial losses were estimated at some $799 billion in 2010, with the overall world market for brand protection solutions weighing in at around $5.9 billion, still less that 1% of the losses. This provides food for thought - Why is it that the market for brand protection solutions are not up around 5%, 10% or even more of estimated global financial losses? Certainly such levels may be justifiable in the future across some of the most vulnerable end user vertical markets, at least in North America and Western Europe. Suppliers of security solutions that plan and invest today will be well placed to reap the rewards in an increasingly threatening future world. Latecomers are less likely to do well.
The solutions market breaks down at:
- $3.18 billion for brand protection technologies (of which estimated 43% - value added by converter)
- $2.02 billion for tamper evidence
- $0.7 billion for EAS anti-theft.
Forecast market figures for 2015 are based on continued strong double digit growth of brand protection solutions, with a more modest but increasing growth rate of EAS anti-theft solutions. While tamper evident solutions will continue to maintain steady single digit annual growth.
Additional related markets are:
- On-line internet monitoring (emerging and fast growing)
- Ancillary services (Database support and management, risk management assessment, security training, inspection services, enforcement support, securing the supply chain, legal advice and action).
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