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Viewing report
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North American SMB View of Mobile Enterprise Applications
Frost & Sullivan, Nov 2011, Pages: 52
The value proposition around mobile enterprise applications is being successfully communicated to today's small and mid-sized businesses. Specifically, the more mature mobile office solution is currently receiving top priority from the bulk of smaller businesses. Newer niche applications are viewed as less important at this time. However, the substantial level of interest in mobility management platform products indicates an increasing level of mobile sophistication in the SMB sector. Current mobile application users are very satisfied and represent a significant incremental sales opportunity, with half of current users planning to expand their deployments.
The value proposition around mobile enterprise applications is being successfully communicated to today's small and mid-sized businesses. Specifically, the more mature mobile office solution is currently receiving top priority from the bulk of smaller businesses. Newer niche applications are viewed as less important at this time. However, the substantial level of interest in mobility management platform products indicates an increasing level of mobile sophistication in the small and medium business (SMB) sector.
Current mobile application users are very satisfied and represent a significant incremental sales opportunity, with half of current users planning to expand their deployments. Meanwhile, one quarter of SMBs do not currently use, but are planning to introduce, one or more mobile enterprise applications during the 2011-2013 time period.
This “Planner” segment is convinced of the benefits of mobile solutions, and now needs to be actively motivated to actually make the purchase. Encouragingly, the level of completely disinterested SMBs has shrunk to xx percent for mobile office applications, but totals a significantly larger xx percent to xx percent for the newer solutions. It is unclear whether the negative response from the “Disinterested” segment represents their true level of business need or poor marketing and product design by vendors. Yet, price sensitivity remains by far the major barrier to adoption.
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