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Australia - Telecoms Industry - Statistics and Forecasts 2011
Paul Budde Communication Pty Ltd, Nov 2011, Pages: 166
This report (24th Edition) provides statistics and forecasts for 2012, as well as high-level commentary on the overall market, market shares by operator, and detail of 3G and prepaid and postpaid usage.
For those needing detailed revenues, forecasting and analysis on the Australian telecommunications market this report provides essential reading and gives in-depth industry information on:
- Analysis of the market
- Revenue, annual growth and market share statistics;
- Business market and residential market broadband statistics;
- Analysis and revenue forecasting for 2015 and 2020;
- Market statistics segmentation by voice, mobile and data;
- Market segmentation and market statistics by major provider and by service;
- Overview and market analysis of the second-tier telco market.
Market Highlights:
A massive mobile broadband revolution is taking place with more than 5 million people now regularly using mobile to access broadband applications.
Rapid growth continues in wireless in 2011 as asymmetrical digital subscriber line (ADSL) growth slows down further. However it should be noted that BuddeComm estimates that approximately 90% of all wireless broadband subscribers have more than one broadband plan.
For the 12 months to end-2010 the annual growth in digital subscriber line (DSL) slowed down to approximately 10%, by which time the market would have reached around 9.7 million broadband subscribers. A further 17% growth is projected for 2010/11 to take the total market to 10.4 million subscribers. The majority of the growth by this time will be coming from the mobile wireless broadband market.
BuddeComm estimates that in early 2011 there were around 450 provider services, ranging from dial-up through to digital subscriber line, fibre and wireless solutions. Some internet service providers only service small numbers of fewer than 100 users.
The business market in Australia was quick to embrace broadband, and by 2009 the vast majority of this sector had made the transition. A major reason businesses moved to broadband was for faster speed, yet, according to some studies in 2011, they still suffer from slow speeds.
In the 2011 financial year Telstra's total mobile revenue passed $7 billion, with Optus around $6 billion. Vodafone revenue was close to $4.5 billion.
Total mobile services revenue earned by the major mobile operators in the 2010/11 financial years continues to grow, but at a slower rate than the growth seen in the last years of the previous decade.
Mobile services now represent considerably more than 50% of overall industry revenues in Australia.
There are around six million more mobile subscribers than people in Australia. Growth is likely to continue in the foreseeable future as smartphone uptake increases, even though subscriber penetration rates are about 125% of the population. Into 2011/12 the rate of growth may drop below 5%.The changing environment of the NBN linked to the digital economy will help the industry double its size to around $80 billion by 2020.Data in this report is the latest available at the time of preparation and may not include data for the current year.
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