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France Telecom Intelligence Report: Operators Promote Innovative Content to Drive Data Adoption
Pyramid Research, Inc, Nov 2011
The French telecom sector is one of the most advanced in the world in terms of the available infrastructure, as well as the competitiveness of the market. The maturity of the market translates into stable growth rates and significant opportunities in the innovation-driven sectors, such as broadband, mobile data and pay-TV services, according to a new report.
France: Operators Promote Innovative Content to Drive Data Adoption offers a precise profile of the country's telecommunications, media and technology sectors based on proprietary data from Pyramid's research in the market. It provides a detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services and monitors the introduction and spread of new technologies.“Pressure on ARPS pushes operators to move competition beyond pricing and seek innovative ways to differentiate their offers,” explains Dr. Ewa Romaniuk-Calkowska, Analyst at Pyramid. “One way is aiming to attract customers who love new gadgets with a wide array of subsidized and customized devices; value-added services is one area that should be of particular interest to operators because it allows them to differentiate their offerings, increase customer loyalty and gain new revenue streams,” she adds.
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